Brands at Get the job done appoints resourceful strategy director Hugo Dawson

Award-successful working experience company, Makes at Do the job has appointed Hugo Dawson as Imaginative System Director. Dawson will be reporting immediately into Creative Director Simon Boniface, doing work as portion of the agency’s blended staff of creatives.

Prior to becoming a member of this week, Hugo experienced used the last 14 yrs at brand name working experience agencies, specialising in resourceful tactic, copywriting and multimedia content material improvement for business and purchaser audiences. At Brand names at Function, Hugo will be accountable for boosting the strategic way of important clients’ multi-channel tasks, helping to supply memorable activities that have a lasting effect.  Dawson will also be accountable for finding less than the pores and skin of clients’ firms and creative briefs, using his dilemma-solving capabilities to investigation, uncover and elucidate resourceful insights and tactics that make the inspirational springboard for the agency’s experiential events and communications.

Speaking on his appointment, Hugo stated “I’m thrilled to be a part of a herd of real collaborators. And far more: a workforce who like to have a long lasting affect. I’m a company believer in the electricity of encounters to connect people to stories and positively affect behaviours. There’s behavioural psychology, enterprise savviness and inventive expression in equal evaluate in what we do. At its finest it’s not just profoundly attractive it is the difference maker.”

Hugo is established turn into Brand names at Work’s pretty individual strategic manufacturer storyteller. Speaking on Hugo’s appointment Manging Lover Karen Kadin said “His broad spectrum of competencies bridge strategic progress and innovative execution, from imagined top insight mining, straight by way of to the collaborative ideation of physical, electronic, and content expertise options. As a messaging and material specialist, he will operate with our shoppers to assimilate complicated facts rapidly and connect it merely and imaginatively.”


This newly designed job arrives as part of the agency’s flourishing advancement spurt, as they go on to develop their leadership staff throughout the company. This appointment further more demonstrates Makes at Work’s continued dedication to selecting the industry’s finest talent, to supply binge-deserving virtual activities and humanised hybrid ordeals.  

On Hugo’s appointment, Brands at Function Inventive Director Simon Boniface claimed “We’re thrilled to welcome Hugo to Brand names at Do the job to bolster the main artistic staff. If the earlier 12 months have taught us anything it’s that we want smart and agile considering in an market heading through a period of time of powerful evolution. Hugo’s skill to blend razor-sharp strategic considering and intelligent execution will further more allow us to deliver modern and powerful activities for our esteemed shoppers.”

Acquiring properly navigated by way of the worries of the past 12 months and been crowned ‘Challenger Company of the Year’ at the EVCOM London Stay Awards not long ago, this is a massively fascinating new chapter for Brand names at Function. The agency sees this appointment, together with the modern acquisition of other senior team customers, as a actual assertion of intent, as it continues to gain new small business and produce excellent get the job done for its assorted consumer base.