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Amazon Launches Brand Referral Bonus Program

Amazon Advertising is becoming increasingly competitive, with brand and retailers investing more than ever into their media budgets and optimization strategies. In response to these rising costs, the company recently launched its Brand Referral Bonus program, a new advertising initiative meant to benefit both brands and Amazon.

[toc]Brand

This program provides an additional incentive for brands to advertise on Amazon by rewarding them when they refer customers who make purchases on the site. Brands will receive $1 per customer referred up to $10,000 in referral bonuses each month. The rewards are paid out monthly after the first purchase has been made through your referral link. You can also earn bonus rewards if you have multiple products being advertised at once!

Sign up now for this exclusive offer from Amazon Advertising! It’s free and easy – just enter your email address below or click here to learn more about how it works. We hope you enjoy this exciting new program that benefits everyone involved!

Action: Click here or enter your email address below for details about our brand referral bonus program today!

Related:- Occupation Vacancy – Events Coordinator

The Amazon advertising team is more than happy to help you promote your brand

Offers a 20% bonus on top of all ad spend for brands who participate in the referral program

Ads are visible to millions across Amazon.com, Fire tablets and mobile apps

New offers available every day to promote your products and spread the word about your brand

To learn more about how you can take advantage of this FREE program click here or enter your email address in the dotted field above!

Interested in finding out more? Or want to get started today? Click below for details on Amazon’s new Brand Referral Bonus Program:  Sign up now   You will not be disappointed! You will likely only need a few minutes to sign up and set up all the information needed to launch your campaign. Then just sit back and watch it fly!! I have used this before myself as well with excellent results!! And because no one is signing up for the program like crazy n’s massive customer base

Brand referrals are tracked and verified by Amazon

• Earn cash on every customer that you refer to Amazon
• Get paid in days, not weeks or months
• Make money without lifting a finger
• Fulfill orders and earn referral bonus checks

Related:- 5 Tips for Optimizing Your Backend Search Terms

Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more than ever into their media budgets and optimization strategies. In response to these rising costs, the company recently launched its Brand Referral Bonus program, a new advertising initiative meant to benefit both brands and Amazon. The bonus provides advertisers with an additional $500 for every customer they refer who makes a purchase of at least $50 on Amazon during a calendar year (which can equate to as much as 20% in savings).

Amazon Brand Referral program

Brands are rewarded for delivering customers that convert while also reducing the cost per conversion by 10%. This new incentive should help level out some of the competition between brand marketers looking to advertise on behalf of their products or services. If you’re interested in learning more about this

The Amazon Brand Referral program is a new way for brands to get their products in front of more customers on the world’s largest e-commerce site. Brands who qualify will be able to offer up to 10% off and share extended benefits, including promotional discounts, access to exclusive deals, and redeemable points.

There are also no fees or commitments required by qualified brands–a win-win! To learn more about how this exciting opportunity can help your brand grow sales online with Amazon Prime members click here.”

 

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Occupation Vacancy – Events Coordinator

Occupation Vacancy

Occupation: Functions Coordinator

Do you have experience in organizing events? If so, you could be the perfect fit for this new position! Read on to find out more about what it would take to land this job.
Event Coordinators are responsible for overseeing all aspects of an event from start to finish. This is a high-level position that requires someone who has great communication skills and organizational abilities. Do you think that sounds like you? Keep reading then; we’ll give some more information on what will be expected of your day-to-day duties if chosen for the job!

Task Description:

This is an fascinating chance for an Events Coordinator to regulate a huge range and rising range of gatherings at the prestigious Quality II* Detailed, Oxford City Corridor. The Town Corridor is the centre of civic life in Oxford and also a thriving events location, wherever you will participate in a important customer focussed part in offering thriving situations for our shoppers.

The ideal candidate may perhaps previously be in a similar function at a different location and will be on the lookout to advance their career as a result of exposure to very big and various situations which includes weddings, concerts, conferences and exhibitions at the biggest venue in the centre of Oxford.

Attention: Are you looking for a new job?

If you’re an Events Coordinator who loves to work in a fast-paced environment, this is the perfect opportunity for you. You will be responsible for managing and coordinating events at Oxford City Hall. The Town Hall is one of the most prestigious venues in Oxford and has been hosting events since 1855! This position would be perfect for someone who wants to make their mark on history.
We are looking for someone with excellent communication skills and attention to detail. You must also have experience working as an Event Coordinator or similar role within an office setting. In addition, we need someone who can think outside the box when it comes to event planning! Finally, we want someone with strong organizational skills because they will be responsible for overseeing all aspects of event management from start to finish while maintaining high quality standards throughout each process. If this sounds like something that interests you then apply now! We can’t wait to hear from you!

• Flexible work hours

• Opportunity to become a leader in the field

• Travel opportunities and training

• Great colleagues

• A company that takes care of their people, rewarding employees with bonuses and other incentives.

• Opportunities to work from home in the future

• Compensation is based on merit- not seniority or rank

• Opportunities for advancement within the company

• Working with experienced professionals

Conclusion

We are looking for an Events Coordinator to join our team! If you have excellent communication skills and attention to detail, then this is the perfect opportunity for you. You must also have experience working as an Event Coordinator or similar role within an office setting. In addition, we need someone who can think outside of the box when it comes to event planning! Finally, we want someone with strong organizational skills because they will be responsible for overseeing all aspects of event management from start to finish while maintaining high quality standards throughout each process. If this sounds like something that interests you then apply now!

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Oxford, Uk

Wage Facts:

£27,114 to £28,125 per annum

Make contact with Facts to ship programs to:

Discover out more (which include the complete Work Description) and apply through the next connection:

https://oxfccli.webitrent.com/oxfccli_webrecruitment/wrd/run/ETREC107GF.open up?Vacancy_ID=755953Aqfr&WVID=0105326Edp&LANG=Usa

 

 

 

Related: STRATEGY 2021 Guide to Amazon Keyword Research Strategy

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5 Tips for Optimizing Your Backend Search Terms

Most brands and sellers on Amazon know how important it is to optimize the forward-facing keywords that shoppers encounter on product listings. However, backend search terms that are not publicly viewable also play big, behind-the-scenes roles.

Although they are virtually invisible to consumers, backend search terms can help drive sales and increase search rankings when optimized for holistic content and SEO strategies. Amazon also has strict guidelines in place for search terms, which means following best practices is imperative.backend

Learn more about how backend search terms work, what factors Amazon looks at when analyzing keywords, as well as more expert optimization tips.

What Are Backend Search Terms on Amazon?

Backend search terms, or meta tags, are additional keywords that brands and sellers add to the background of their products, as these words do not appear for consumers to publicly read on product listings.

These terms are important because they can help your items appear for a broader range of searches on Amazon without having to “keyword stuff,” or include too many words and phrases in key areas of your listings, like titles, bullets, and descriptions.

Amazon Seller Central makes adding and managing search terms a simple process. You can access these keywords by following the steps below:

  1. Open the Inventory tab and click Manage Inventory
  2. Click the Edit button located to the right of each product listed, which will take you to a new page
  3. Click the Keywords tab, where keywords can be added and adjusted in the Search Terms box for the selected product

In an effort to curtail search results manipulation and other issues, Amazon recently implemented new limits on the Search Terms box, which can now only accommodate 250 bytes or less in keywords.

When search terms are over the limit, Amazon will not have its search engine index any of the search terms for that ASIN. Brands and sellers must follow this key guideline, as well as Amazon’s full list of requirements, in order to avoid having their backend keywords and ASINs suppressed or other punitive actions taken against their account.

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1. Stay Within Search Term Limits

One of the biggest factors of implementing backend search terms on Amazon is staying within the 250-byte limit. To do this, Amazon recommends that search terms feature only relevant synonyms, spelling variations, abbreviations, and alternate names in either their singular or plural form (there is no need for both forms).

When adding keywords in the backend, you can save even more space by only using lower case and using spaces instead of punctuations to separate words. Amazon also suggests avoiding words like “a,” “an,” “by,” “the,” “with,” and other articles and prepositions.

2. Avoid Using Prohibited Search Terms

Amazon has several types of keywords that it will penalize you for if they are included in your backend search terms.

In general, one of the biggest mistakes is including brand or product names, whether of your own brand and products or those of your competitors. Not only is this information likely redundant, since it would be included in your product listing’s keywords, but its inclusion in backend search terms will result in suppression by Amazon’s search platform.

Amazon’s rules also tell businesses to avoid using ASINs, UPC codes, and other product identifiers, as well as any profanity or abusive language.

3. Make Sure Your Information Is Accurate and Relevant

All keywords you include in the backend must maintain a high level of relevancy to the product being promoted. Any included search terms that do not pertain to an ASIN will only hinder its discoverability.

Amazon’s guidelines also recommend that brands and sellers avoid using keywords that only apply to a temporary time span, like “new” or “on sale,” as well as subjective words like “good” or “amazing.”

Additionally, as a customer-centric company, Amazon will take actions against businesses that use misleading terms or keywords that inaccurately describe a product, as this will create a poor shopping experience for consumers on its platform.

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4. Logical Order Matters

If the wording of a search term or phrase sounds a little off, you may want to reorder your keywords. Amazon’s platform is smart and prioritizes having a logical order to how search terms are placed.

For example, if you are including search terms for an old guitar, you should order keywords logically like “vintage acoustic guitar” instead of “guitar vintage acoustic,” since shoppers are more likely to search for the former phrasing.

5. Make Every Byte Count

Since space is so limited, businesses need to focus their optimization efforts on only the most crucial and important keywords that will work best to drive traffic and increase search rankings.

Consider leveraging a keyword research solution like Feedvisor’s AI-driven platform, which can help you identify the most impactful search terms to implement on the backend for each of your products. By having this in-depth level of insights and keyword knowledge, from the category level down to the ASIN level, you can accelerate your growth using a holistic view that will drive results across all of your most important products.

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Amazon Launches Brand Referral Bonus Program

Amazon Advertising is becoming increasingly competitive, with brands and retailers investing more than ever into their media budgets and optimization strategies. In response to these rising costs, the company recently launched its Brand Referral Bonus program, a new advertising initiative meant to benefit both brands and Amazon.Amazons

According to Feedvisor’s 2021 survey of more than 1,000 U.S. brands, 88% of brands are now utilizing Amazon’s ad capabilities, a 21% increase from the year before. Additionally, brands are also becoming more selective with their ad strategies — 29% say they advertise more during key periods like Prime Dayback-to-school season, and the Q4 holiday season. The Brand Referral Bonus program is Amazon’s latest offering designed to help brands monetize their off-Amazon efforts while directing traffic to Amazon’s platform.

Read on to find out more about how the program works as well as the benefits and opportunities it can provide brands that choose to participate in the initiative.

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What Is Amazon’s Brand Referral Bonus and How Does It Work?

The new Brand Referral Bonus program was created as another tool to connect marketing efforts both on and off Amazon, offering brands a monetary bonus for driving traffic to the company’s platform.

The program provides members with an average bonus of 10% on any product sales that were driven by their non-Amazon marketing and advertising campaigns.

The bonus is given as a credit on a brand’s referral fee, which is the percentage Amazon charges for selling an item on its site. Referral fees will vary by category, according to the company, but are typically between 8% and 15%. Additionally, Amazon will offer the same bonus for customer purchases of other items from your brand for up to 14 days after they click on your ad.

While the new program was built for brands, sellers have their own initiative called Amazon Associates, another program for monetizing non-Amazon marketing campaigns that drive traffic to listings on the platform.

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How Do Amazon and Brands Benefit From This Program? 

For any business that wants to take advantage of the bonus, the program is a great way to help reduce the cost of referral fees, which — along with Fulfillment by Amazon (FBA) and other fees — can often limit a brand’s ability to invest in advertising that will drive traffic to Amazon, like paid social and other channels.

Beyond the financial boost, the company claims that the Brand Referral Bonus program will improve efficiencies with brands’ non-Amazon advertising campaigns and help them accelerate growth.

As for Amazons itself, the initiative is poised to relieve some of the pressure from the growing competition on its CPC offerings while providing the company with a new avenue for influencing brands and the way in which they direct their paid media traffic. By incentivizing brands to shift their off-Amazons advertising focus toward driving consumers to their listings on the platform, Amazons will receive a greater boost in traffic as well as better organic search placement for products.

The launch is also seen by many experts as a move to counter the rapid growth of Shopify, aligning Amazon’s fees more closely with its budding online competitor, according to Marketplace Pulse.

Attention: Do you want to get your product in front of thousands of people?

 

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5 Tips to Drive Back-to-School Sales on Amazon

Prime Day 2021 kicked off the back-to-school (BTS) season earlier than ever this year, with many of Amazon’s Prime members using the June event as a way to stock up on important items for the coming school year.school

According to Amazon, BTS items were in high demand on Prime Day, as shoppers around the world purchased more than 1 million laptops, 600,000 backpacks, 240,000 notebooks, and 220,000 Crayola products. Now that Prime Day is over, brands and retailers should capitalize on this momentum during the crucial lead-out period, maximizing their BTS strategies to continue driving sales throughout the summer.

 

1. Stock Up on Popular BTS Items and Top-Selling ASINs

Getting ready for in-person learning is top of mind for shoppers, as 71% of parents are using this BTS season to prepare their kids’ return to the classroom full time this fall. Brands and retailers need to stock up on the right items to meet this shift in priorities, analyzing industry trends as well as their top-selling ASINs to determine which products to prioritize when optimizing BTS strategies.

According to Retail Me Not, parents are planning to spend a lot more on pricey technology products this year, with shoppers anticipated to spend an average of $1,333 — more than double last year’s numbers. Additionally, 43% said they were most likely to use their BTS budget on clothes, while 34% were planning to spend the most on school supplies.

Considering these statistics and Amazon’s insights from Prime Day 2021, businesses may want to increase their focus on selling BTS items needed for the transition back to in-person learning.

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2. Optimize Keywords and Product Listings

Once you have identified your top-selling and most popular products for the 2021 BTS season, it is time to maximize their visibility on Amazon by optimizing keywords and product listings.

Keywords play a critical role in improving conversions through paid advertising efforts, so make sure you are doing the research to find the most impactful and relevant keywords for your BTS items. Utilizing a sophisticated, machine-learning platform like Feedvisor can help you pinpoint exactly which keywords are worth investing your ad spend on, using real-time data to make the most precise bids at exactly the right moments for driving conversions and sales.

Additionally, taking an SEO approach to optimizing titles and other aspects of your product listings according to Amazon best practices are key to maintaining high rankings through organic search. Do not forget to update your BTS items’ listings to include accurate and optimized titles and descriptions, high-quality images of the product, as well as engaging copy that highlights key features and competitive differentiators. Try A/B testing keywords, images, titles, and other aspects of your product listings to find new ways to improve your ranking and visibility.

3. Increase Your BTS Advertising on Amazon

Across the Amazon landscape, businesses are becoming more strategic with how they advertise around marquee events like BTS season, often choosing to increase their investment in advertising during these key times.

According to Feedvisor data, 29% of brands increase their advertising during periods like Prime Day, Q4, and other major holidays or events, while 16% of brands solely advertise during these times. Looking back at this year’s Prime Day, those trends appeared to continue with ad spend up 93.6% in 2021 compared to 2020, according to Feedvisor customer data.

This increased investment in Prime Day 2021 advertising also led to a 25.7% increase in ad sales, with impressions up 32.5%. Since the need for advertising on Amazon around major events is clear, businesses should consider investing more in these efforts throughout BTS season in order to maximize sales.

Spending more alone is not enough, however, as brands and retailers must be strategic with how they deploy their advertising budgets. From PPC ad campaigns to BTS-specific landing pages, all of these efforts should be personalized and targeted towards capturing the attention of students and parents, with messaging crafted to resonate with their evolving school shopping needs. Additionally, 95% of shoppers are looking for deals as they shop this BTS season, so consider creating targeted promotions and offers to further entice customers.

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4. Provide Proper Support for School Textbook Sales

As students prepare to hit the books again this fall, make sure you have the right systems in place to support textbook sales if those products are a part of your BTS inventory and strategy.

While the usual best practices for selling products on Amazon still apply, textbook sellers must also be careful to ensure that the items are listed under the correct ISBNs and have their condition accurately described. Textbook shoppers frequently opt for expedited shipping as well, so make sure your business can honor any of these requests if offered, and have the right resources in place to handle any issues or delays in a timely fashion to ensure a positive customer experience.

5. Leverage AI-Driven Technology and Amazon Expertise

While scaling your business and BTS offerings on Amazon, brands and retailers should be leveraging the best tools available for optimizing across all their operational efforts.

For example, Feedvisor’s AI-driven platform and team of Amazon experts help businesses hone their BTS strategies in a variety of ways, such as using our machine-learning technology to create the most accurate demand predictions and forecasting that utilizes historical and competitor data to assess inventory needs.

Platforms like Feedvisor can play a huge role in maximizing results through your advertising and pricing strategies. Above all, using an advertising optimization platform in tandem with a dynamic repricing technology that adjusts prices in real time based on market conditions is the best way to create holistic BTS plans that takes into account every important factor for selling and advertising on Amazon.

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Top 5 Education Resources for Amazon Sellers

Whether you are a seasoned Amazon seller or a newcomer to the platform, knowing which education resources you can trust is crucial to finding answers to key questions and staying up to date on emerging trends. From forums and social media groups to in-depth video tutorials produced by Amazon, there are a plethora of places that sellers can turn to for expert insights into best practices for optimizing your Amazon strategies.

education

Here are five of the top education resources that leading sellers rely on to get the facts about the ever-evolving e-marketplace landscape, as well as any updated information that can impact their ability to sell on Amazon.

1. Amazon Seller University Education

From explainer articles to FAQ pages, Amazon has created many dedicated resources for educating sellers. However, the company’s most informative and accessible content may be its Seller University series.

Available to watch for free on YouTube as well as through your Seller Central account, these training videos cover a majority of the common questions and important processes that are integral for selling on Amazon.

Although the themes are mostly geared towards educating beginners, veteran sellers who need refreshers on topics like A+ Content best practices or tips for managing inventory will also find Seller University’s video breakdowns useful.

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2. Amazon Seller Forums

Another resource provided by Amazon is its Seller Forums, a message board-style platform where real sellers gather to discuss the latest trends and crowdsource ideas for tackling any issues that may come up.

Seller Forums is a great space to turn to when specific questions or topics unique to your situation arise. You can rely on the wisdom of the crowd to help inform your next moves based on whether other sellers have encountered similar problems and how they addressed them.

Allowing you to filter posts by categories like Amazon Sponsored Products, Fulfillment by Amazon, and more, sellers can use the platform to research and stay up to date on a variety of topics relevant to their strategic needs.

3. Seller Groups on Facebook

Beyond Amazon-supported content, sellers are also leveraging virtual groups on social media as additional education resources and for networking with other Amazon sellers.

In particular, Facebook has become a top platform where sellers are gathering to share their stories and talk through topics related to maximizing their results on Amazon. Similar to Seller Forums, the true benefit of using Facebook groups is the ability to get answers to questions that are unique to your business’ needs, directly from other sellers who may be facing similar issues.

However, since Facebook is a more intimate platform that showcases a user’s personal information, many of the top groups like Amazon FBA High Rollers and Amazon Insiders – FBA Sellers are private groups, which means you have to be approved to join as a member before you can post or read any of the discussion threads.

4. Seller Subreddits on Reddit

Another top social media platform that Amazon sellers frequently turn to is Reddit. While it shares many of the same benefits as Seller Forums and Facebook groups, the power of Reddit is in its ability to create active, dedicated communities around hyper-specific topics.

With most subreddits open for public viewing, sellers can browse top spaces like r/AmazonSeller or r/FulfimmentbyAmazon to research a topic without even needing to sign up and create a Reddit account.

However, if you are interested in contributing as a member of these subreddits, you can create an account for free in order to join and start posting your questions. Just make sure that you follow each subreddit’s rules around posting etiquette and account requirements.

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5. Expert Thought Leadership Content

As the e-marketplace landscape evolves, it is important to get the perspective of today’s leading experts so you can continually optimize and refine your strategies for selling on Amazon.

Make sure you are staying up to date by reading the latest thought leadership pieces, attending virtual conferences with e-commerce leaders, as well as any other relevant activities that offer expert insights.

Start by exploring Feedvisor’s library of content for sellers, including our collection of reports, webinars, and other resources created by our Amazon experts that will help you understand the industry better  and provide you with top tips for optimizing your strategies to get the best results.

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BUSINESS How to Effectively Scale Your Amazon Business

Taking your business to the next level on Amazon requires putting effective systems in place, as well as establishing new plans for growth that leverage the latest technology and expert resources for driving results.

business Before overhauling any of your processes, though, brands and sellers must first assess their current strategies and product performance in order to create specific, targeted goals that are informed by deep data insights.

Get the facts about how to effectively scale your Amazon business with these top tactics for sustainable growth and optimizing your pricing, advertising, inventory management, and more.

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Perform a SKU-by-SKU Catalog Review Business

The first step towards effectively scaling your Amazon business involves performing an in-depth, SKU-by-SKU review of your catalog. This will help you pinpoint exactly which key products to focus your efforts on, as well as identify any areas of potential risks.

Start by reviewing the active items in your Seller Central account and analyzing each product in your catalog to determine the top sellers and worst performers. These critical insights will inform which categories and items you may want to invest more time and resources in, while also providing you with a thorough understanding of which non-selling items that can be optimized to perform better against advertising or Buy Box competitors.

However, as your business expands its catalog size and grows in complexity, it may be time to enlist a technology partner who can continually provide SKU-by-SKU analysis and optimizations.

Streamline Your Fulfillment Method 

In addition to analyzing product performance, it is important to examine your current fulfillment method to ensure that it can support your business as it scales. From growing operational needs to the product categories you sell in, there are several factors that must be taken into consideration.

As business scales, you may want to utilize Fulfillment by Amazon (FBA) as your primary fulfillment method if you are not already doing so. FBA streamlines the process by having sellers send their products to Amazon fulfillment centers, which take care of the packing and shipping of products when orders from customers come in.

Should you maintain high-performing metrics with FBA, you will also have the opportunity to showcase products in front of high-value customers by becoming Prime eligible. Having the ability to reach Prime members is a massive growth opportunity that will further accelerate your scaling efforts.

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Utilize Technology to Drive Sales and Profits

The most impactful step you can take on the road to scaling your business is finding the right end-to-end Amazon optimization solution that is equipped to handle the growing complexities of your operations.

The larger your business expands in scale, the more you will need to rely on technology and data-driven experts to increase sales velocity and make smarter decisions around optimizing key growth strategies.

In particular, using an “AI-first” optimization solution can help brands and sellers find new opportunities to expand their catalog by monitoring market trends and competitors for new product ideas. Using sophisticated algorithms, technology like Feedvisor’s platform can determine exactly which types of products are best suited for your business growth.

Additionally, utilizing a technology partner can help you drive sales and profits by providing real-time optimizations to other vital areas of your Amazon business, including:

Managing Inventory: An AI-powered platform will give you a holistic view of your inventory, provide ongoing evaluations and optimizations that take into account storage costs and fees, as well as offer insights into how best to stock both popular and underperforming items.

Optimizing Price Strategies: Finding a technology partner that provides real-time repricing optimizations to your entire catalog based on ASIN-level data is essential for driving profits and staying in control of the Buy Box, allowing you to avoid human bias while making important strategic decisions.

Optimizing Advertising Strategies: To scale advertising, use  an automated solution that aligns with your business goals and can enhance your Amazon Advertising by optimizing keywords and product detail pages, identifying items that will benefit from Sponsored Products campaigns, as well as reducing any wasted ad spend.

Final Thoughts

In order to effectively and efficiently grow your business on Amazon, you need to use the right technology and resources that enable brands and sellers to optimize their strategies in real time using deep data insights.

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Improve Your Ecommerce Customer Service in 2021

Ecommerce is one of the most challenging sectors to operate in but one company which consistently delivers ecommerce customer service well is Amazon.

Ecommerce

Amazon is the world’s most customer-centric organisation and has had a strong focus on customer satisfaction from day one. In 2019, Amazon won a hat-trick of customer satisfaction awards including the GlobalData Best Retailer award.

Following Amazon’s lead, customer service should be at the heart of your ecommerce business strategy.

Key Elements of a Great Customer Experience in 2021

What does excellent customer service mean in 2020? It means being able to respond to customer queries efficiently and effectively using email, Live Chat and social media.

Rising Customer Expectations

Customer expectations for customer service continue to grow. We live in an age of convenience where we want it all and we want it instantly!

According to a recent survey by HubSpot, 90% of customers rate an immediate response as “important” or “very important”.

Customer service and the customer experience have become key differentiators for brands and ecommerce businesses.

With that in mind, let’s take a look at some strategies to boost your ecommerce customer service for new and existing businesses.

1. Develop a Multichannel Strategy

A study by the Aberdeen Group found that companies with a well-defined omnichannel customer experience have a customer retention rate of 91%.

Developing a multichannel strategy means you need to know where your customers are, whether that’s Facebook, Instagram, WhatsApp or Live Chat, and be there.

When you establish your channels for contact, let your customers know that you can help them through these channels. You should aim to provide a consistently high level of customer service across all your channel channels.

Your goal as an ecommerce business is to take customer service to your customers and make them happy.

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2. Ensure Customers Don’t Have to Repeat Themselves

According to HubSpot Research, 66% of us rate the most frustrating aspect of getting customer service help as waiting on hold or repeating information to different representatives.

It’s probably happened to us all at one time or another and it can be very frustrating and a waste of time for both parties.

Making sure customers don’t have to repeat themselves or wait days for a response is an important aspect of a good customer service experience.

3. Track Your Customer Satisfaction Score

If you want to improve something, you need to measure it.

Measuring customer satisfaction will help you see if the interaction with the customer was a successful one or not.

There are many different methods, each with pros and cons, but the most popular due to its simplicity is the Customer Satisfaction Score or CSAT for short.

Customer satisfaction surveys commonly use the CSAT to measure the consumers’ satisfaction with the product or service. They often include the question “How satisfied were you with your experience today?” and offer a scale of 1-10 or 1-5.

Getting customer feedback can give you invaluable insight into what is working or not.

4. Implement Live Chat

Live Chat helps to increase sales with studies suggesting that having Live Chat on your site can drive 3-5 times more conversions.

The instant messaging software allows customers (in most cases) to get an answer right away rather than wait for 24 hours or more for someone to respond to an email. Quicker response times help to improve customer satisfaction and loyalty.

It’s very convenient and less costly than phone support as customer service representatives can have multiple chats going simultaneously.

5. Use Help Desk Software

Having the right software can be just as or more important than having the right team or processes.

Customer service tools like eDesk when used correctly can be crucial in terms of retaining customers and keeping them satisfied.

Help desk software helps customer service representatives manage customer enquiries better and respond to them faster.

It can integrate with social media platforms and contact forms on your website, so everything is stored in one central location.

6. Leverage Social Media

Customer service through social media is growing in popularity. When customers can’t connect to you via phone or Live Chat, they will often turn to social media.

And you need to be responsive… 42% of people who get in touch with companies through social media expect a response within 60 minutes!

Social media can be a place for customers to vent their anger and have a moan. However, it can also be a positive medium where brand advocates can sing your praises when you do something well or go above and beyond.

Engaging with customers through social media allows you to communicate directly, build relationships and brand loyalty.

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7. Make Key Information Available Online

If you’re thinking of making a purchase online, one of the most frustrating things is being unable to find the information you want online.

To avoid this scenario, ensure your ecommerce website has an FAQ section and a knowledge base containing all the relevant information that the consumer requires. For example, information on exchange and returns should be easy to find.

Having a knowledge base will not only help to cut down on customer support requests but they are also good for SEO so win-win.

8. Employ Seasonal Staff

Q4 is the busiest time of the year for the majority of ecommerce sellers.

More sales equals more returns and more customer support. We’ve already stressed the importance of taking proactive measures to reduce customer support such as an online knowledge base and FAQ section.

Longer response times can equate to lost sales and potentially lost customers so consider employing extra staff to cope with the increased workload and maintain your high levels of customer satisfaction.

You can find reliable, pre-vetted eCommerce customer service support staff among other ecommerce specific talent at FreeeUp.

Final Thoughts

To grow your ecommerce business, you need to retain current customers and attract new ones by consistently delivering an excellent customer experience. Sam Walton once said, “The goal as a company is to have customer service that is not just the best, but legendary”.

We hope that this post has given you some ideas that you can implement in your business to improve your ecommerce customer service.

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Guide to Amazon’s Product Documents Program

Amazon recently made it a lot easier for brands to share key information with consumers thanks to the rollout of the new Product Documents tool.

The program gives businesses the ability to add instructions, user manuals, and other important documentation directly to product detail pages, which shoppers can then conveniently download, should they ever have any questions about an item they purchase through Amazon.

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Explore our guide to the new tool to see how it works, guidelines for uploading product documents, plus insights into the benefits of utilizing the program as part of your Amazon optimization strategies.

Amazon’s Product Documents Tool Benefits

Adding product documents to product detail pages can benefit brands in a number of ways, specifically when it comes to sharing key information with potential customers, as well as providing content to support customers who may have questions after purchasing an item.

Whether they are guides to fixing common troubleshooting issues or set-up instructional manuals, these types of customer-facing assets help break down important and, often, complex topics about products for customers.

Having this information easily accessible on your product detail pages means you can delight customers by making their research into your items simple and seamless.

Additionally, Amazon notes that effective use of product documents can help drive better results, including higher sales and conversion rates, plus lower costs for customer support and fewer product returns.

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Product Documents Guidelines and Requirements

While there are no fees for adding product documents and the uploading process is fairly straightforward, there are several guidelines brand owners must follow in order to have their assets approved by Amazon.

Overall, product documents can be used for all ASINs you have registered with Amazon’s Brand Registry. They must be one of the approved content types, such as an installation manual, safety data sheet, specification sheet, troubleshooting guide, user manual, FAQ, compatibility guide, 2D or 3D CAD, and more as listed by Amazon.

All assets you plan to use must also meet Amazon’s document requirements for sizing and other other specifications. In general, files can be a maximum of 10 MB. File types allowed for CAD drawings include PDF, DWG, DXF, IGS, EPRT, STP, EDRW, and SIDPRT, while all other documents must be submitted as a PDF.

Amazon also states that product documents can include only one brand logo, as well as only icons that help readers parse through the text. They also should not contain promotional details or information about discounts, nor should they include shipping, pricing, or personal details. Make sure you read through Amazon’s full list of requirements before submitting any assets for approval.

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How to Upload New Product Documents on Amazon

In order to have links to your product documents appear in the product information section of your product detail pages, brand owners must upload assets for approval through Seller Central. You can do this by going to the Inventory tab and selecting Manage Product Documents. From there, click Upload New Documents to begin the process.

Start by creating a name for your document that you can reference later internally, as these names will not be shown to customers. Next, select the proper document type from the list, then select the languages that are used within the assets.

After you fill out all this information, it is time to select the file to upload. Once that is set, search by product name or ASIN for the product or products you want associated with the documents.

Following submission, Amazon will review the assets to make sure they meet all requirements, which can take up to seven business days. If the content is approved, it may take another seven business days before the assets are published to product detail pages.

An approved product document can only be edited in certain ways, such as its file name, document type, or the list of ASINs it applies to. You cannot replace a document with another file, however, as new assets must be submitted as new documents.

Final Thoughts

Being able to add product documents is another great tool that brand owners can leverage to reach both new and existing customers, as well as drive better results with their product detail pages on Amazon.

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STRATEGY 2021 Guide to Amazon Keyword Research Strategy

Keywords play a vital role in every successful strategy for improving search rank on Amazon, which is why businesses must be meticulous with their research into what will perform well for their products. It is also important for brands and sellers to continually optimize and refine their Amazon keyword strategies in order to address any changes in search requirements as well as to capitalize on top-trending keywords.Strategy

Learn how to maximize your product listings’ search capabilities with our 2021 guide for how to approach your Amazon keyword research strategy.

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Set Goals, Strategy and Priorities

Before you dive into researching new keywords for your products, it is important to determine what goals you want to achieve, so you can prioritize your time and focus on making changes that will make an impact.

For example, if your goal is to improve a product’s search rankings to drive sales, that will require a different keyword approach than what would be needed for launching a new product, where the goal may be to drive branding and awareness.

No matter what, having specific and actionable goals top of mind will help determine in which areas you need to focus your Amazon keyword research Strategy.

Account for Different Keyword Types

There are several functions for keywords in any Amazon strategy, including those for organic and paid initiatives, as well as several different keyword types within those functions.

When it comes to organic search visibility, keywords can be leveraged on the frontend and backend of your product detail pages. Amazon’s frontend keywords are found on product listings within product titles, bullet points, product descriptions, and other key aspects of the page. Indexed by the Amazon A10 algorithm, frontend keywords are more forward facing and visible to potential customers.

In general, make sure you follow Amazon guidelines and best practices for using frontend keywords on product listings, ensuring they are precise, relevant, and have high search volume.

On the other hand, Amazon backend keywords play a behind-the-scenes role, allowing you to further optimize product listings for searchability using hidden terms that are not publicly displayed.

Amazon allows you to use up to 250 bytes for a product listing’s backend keywords, giving you the space to use other top-performing keywords that were not included in the frontend content.

Again, it is important to follow Amazon guidelines while implementing backend keywords, so make sure they are relevant and do not include repeated words or brand names for your business or your competitors’.

Regarding your PPC ad campaigns on Amazon, there are several keyword match types to consider: broad, phrase, or exact. Broad match ads appear when a customer’s search uses all of a keyword’s terms or its close variants, while phrase match ads are limited to searches involving an exact keyword or a sequence of words that includes the exact keyword. Meanwhile, exact match ads only appear when the exact keyword is searched for, and will not appear if other words are included.

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Finding the Right Keywords

While it may sound obvious, you want to focus on finding keywords that are generating the most traffic. However, they need to be specific and relevant to your product, allowing it to stand out from the noise.

For example, the word “t-shirt” may be a popular search term, but optimizing for that keyword alone will not be enough to give it a significant search results boost. Thankfully, here is where longtail search terms come into play.

These longer, more specific keywords may not always boast the highest search volume, however, they are often more effective at driving traffic since they are more relevant to a customer’s search intent. So, building off the previous example, you would want to optimize for “rock t-shirts” or “vintage rock t-shirts” instead of just the singular word.

Also, you may want to analyze underperforming keywords where you can optimize advertising cost of sale (ACoS), as well as conversion rates on top keywords for additional opportunities.

As you conduct your Amazon keyword research, make sure you are honing in on the right keywords and high-ranking variations that will drive results.

Tools for Conducting Amazon Keyword Research

In order to get a full, holistic picture of the keyword landscape, you are going to need to use a variety of different resources and tools to conduct your research.

You can start by using the suite of tools offered by Amazon, such as Amazon Search Terms reports and Amazon Brand Analytics, formerly known as Amazon Retail Analytics. Amazon Advertising reports are another great resource for identifying keywords that are converting for your products.

Additionally, analysis of competitor product listings and product reviews for frequently used words can serve as a powerful source for further keyword inspiration Strategy.

However, in order to take your Amazon keyword research to the next level, you may need to enlist a third party that utilizes other techniques for analyzing top-performing keywords.

Many third-party partners employ a variety of tools, including reverse ASIN lookup, which allows you to search for high-ranking keywords by ASIN, or a keyword index checker, which examines frontend keywords to see if they are ranking on Amazon.

There are also keyword aggregators that will show you top keywords for a product based off of whatever “seed word” you input into the system. AI-driven keyword harvesting is another powerful tool to  aid discoverability and conversions as well.