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Inside the Latest Features of Amazon Stores

Amazon Stores were first introduced in 2017, granting sellers and brands the opportunity to create a unique brand destination on amazon.com that provides consumers with a curated shopping experience. For brand owners, making an Amazon Store is free and fully self-service.

Amazon Stores is not to be confused with Amazon Storefronts, which launched in 2018 as an option for small and medium-sized businesses to highlight a curated selection of products they are selling on the platform. Rather, with Amazon Stores, brands owners can choose from several design templates with different store layouts and customizable features that will most accurately illustrate their brand story and value proposition.

Amazon Stores

Brands can then decide which products to feature and can leverage optional multimedia content to inform shoppers’ purchase decisions. Lastly, they can utilize built-in social features such as social sharing buttons or integrate Sponsored Brands to promote brand awareness and drive high-quality traffic to their product listings.

One common complaint from Store owners was that it was difficult for shoppers to find their Stores, unless the brand owners actively drove them to their Store through Amazon paid ads or from external search queries. Some of these new features help address these concerns.

Since its inception, there have been continuous improvements made to Amazon Stores. Now, the Stores Insight dashboard allows owners to monitor daily visits, pages, views, page views per visitor, sales, and sale units attached to the Store. Initially, brands were limited to 30 source tags, but now they can view and export the top 100 source tags. Also, companies can add a 20-second video that will automatically play on repeat as soon as a visitor lands on the Store’s main page.

Over the last year, Amazon released several more Store features to help brand owners engage shoppers with rich content experiences, as well as updates to help improve the user experience for brands which we have summarized below.

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1. Shoppable Images

Shoppable images allow you to display your products with appealing lifestyle images that feature your products in various settings or in collections with other complementary products from your portfolio. When you choose to make any of the products featured in the image to be “shoppable,” this enables customers to click on the featured products and view basic information, such as the product’s name, price, customer ratings, and Prime availability. Shoppers can also add the product to their shopping cart or easily navigate to the product detail page to access more information that will inform their purchase decision.

2. Images With Text

With this new capability, you have the option to add descriptive text to your images and customize its location, size, alignment, and color. This feature allows you to provide visual descriptions of your products’ benefits, uses, and differentiating factors from the competition. According to Amazon, this text can also help optimize your Store’s SEO by increasing traffic from third-party search engines. Therefore, be sure to incorporate your product’s top keywords when taking advantage of this new feature.

3. Enhanced Product Management

There are now several features that make it easier to manage the products displayed in your Store and also enable you to more quickly make updates to your Store when needed. Rather than uploading products individually, you can now upload products in bulk to your product grids and featured-deals tiles. If any products are out of stock, you can choose to have them automatically hidden.

4. New Ways for Customers to Discover Stores

Amazon shoppers can now discover your Store by clicking on your brand logo, which has been added to the bottom of the landing page of your Sponsored Brands ads. Therefore, it is essential that you upload your brand logo in your Store builder and be sure to keep it updated.

Amazon is also experimenting with additional ways that shoppers can discover your brand Store. This includes a beta test in which Stores appear with a customer’s search results. Your Store, including brand name and image, would appear within a carousel of other brand Stores, with direct links to each, according to Digiday.

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5. More Stores Performance Insights

In 2018, Amazon released the Stores Insights dashboard to help Store owners monitor their Store’s effectiveness and performance metrics. Within the dashboard, these stakeholders can gain visibility into the daily visits, page views, page views per visitor, sales, and sales units attached to their Store.

Store owners can also see which traffic sources drive the most Store page views and sales, such as organic Amazon traffic, Sponsored Brands, or off-Amazon traffic such as from social media platforms. They can create a source tag for their unique Store URL to then use to measure traffic from specific external sources.

6. Custom Source Tag Optimizations

The Insights dashboard has allowed brands to capitalize on custom source tags to figure out how shoppers get to their Store, allowing them to keep a pulse on their various traffic sources. Originally, brands were limited to 30 source tags and can now see the top 100 source tags, and are able to export all of them.

7. Integrating Background Videos

Brands can now add a two to 20-second video that will automatically play and repeat on loop when your Amazon Store page loads for the customer to see. Brands can pick videos in full-width, large, or medium tiles, allowing for an additional way to demonstrate their brand’s features and benefits.

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Digital Evolution of Retail Is Now a Revolution

Industry transformation is typically an evolutionary process. That is not the case for the U.S. retail industry in 2020.

The COVID-19 pandemic transformed U.S. retail practically overnight, as non-essential businesses were forced to shutter their doors and consumers flocked to online shopping channels at unprecedented rates. Online growth that was predicted to take years occurred in just a matter of weeks, with Amazon and Walmart being among the biggest beneficiaries.

retail

According to Feedvisor customer data, predominantly across the U.S. Amazon and Walmart marketplaces, sales of essential and nonessential product categories combined were up 30% in March compared to February*, and have shown a sustained increase of 9% through May. Even with panic-buying now subsided, e-commerce continues to grow, as consumer shopping behavior adjusts to new, digital-first habits.

How did such unprecedented change happen — virtually in real time? With physical store shelves low on stock, and consumers avoiding in-person interactions, COVID-19 expedited consumers’ adoption of and comfortability with online shopping, particularly on e-marketplaces like Amazon and Walmart, where consumers flocked for essential items including hand sanitizer, food, and electronics in preparation of social distancing and working from home.

While unprecedented demand during the early days of the COVID-19 crisis put considerable strain on e-commerce supply chains, it also opened the door for many consumers to a new, convenient and personalized way of shopping. As a result, U.S. e-commerce sales may grow as high as $6.5 trillion by 2023, according to eMarketer.

This rare and unpredictable “black swan” event has now put into motion a disruptive series of events that no one saw coming, and no one can stop. Consumers quickly adapted to a low-touch, digital-first economy, and now there is no looking back. The pandemic will clearly disrupt retail and e-commerce for years to come. However, it is what happens in the next six to 12 months that will set the stage for what will become our “new normal.”

New Foundational Realities

We have been thrown headfirst into the next evolutionary stage of retail — but are consumers, brands, and retailers ready? Will consumer behavior continue its rapid shift to online? Are brands and retailers prepared to react and adapt? Many questions remain to be answered, but several foundational realities have come into focus:

  • E-commerce will move to center stage for many more products and categories
  • Brick-and-mortar retail will undergo a painful reinvention
  • The biggest beneficiaries will be the leading e-marketplaces, Amazon and Walmart, which will become even more dominant than they already are today
  • One key result will be a new online growth curve by category — a new waterline — far higher than pre-pandemic levels, that will reset expectations and forecasts for what can be achieved online

These realities have become the bedrock of the new normal in U.S. retail for 2020 and beyond. They were once forecasted to occur over years, but are now realities to be dealt with in the present.

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Are You Ready for the ‘New Normal’?

To explain the “new normal,” a perhaps unexpected but telling example is the meteoric rise of online food retail.

Before the pandemic, the grocery category was one of the slowest-moving categories to shift online, with e-commerce sales accounting for just 2% of the overall category. After years of innovation and attempts to appeal to consumer behavior, online grocery was showing growth, though on a very small base, and was basically running in place.

That is no longer the case.

Post-COVID-19, sales of essential categories Grocery and Gourmet and Beauty and Personal Care — the latter of which includes health and wellness— were up 91% and 59%, respectively, over the month of March compared to February. Despite panic-buying subsiding, sales of these categories continue to grow, up 36% and 14% in Grocery and Gourmet and Beauty and Personal Care, respectively, in May compared with February — indicating an extended effect on consumer shopping behavior.

This is the new normal, where shoppers have a newfound appreciation and reliance on e-commerce — and not just for essential products but across many categories, from groceries to home goods to electronics and office supplies.

This new normal is built on the presumption that consumers will continue to expand their usage of e-commerce while approaching in-store shopping with skepticism and caution. Recent studies back this up. An analysis by Morning Consult found that nearly a quarter (24%) of consumers said they would not feel comfortable shopping in a mall for more than six months and, according to Technomic, 52% of consumers are avoiding crowds, while 32% are leaving their house less often because of COVID-19. This trend may or may not continue in perpetuity, but the increased reliance on online channels is here to stay.

Establishing the New Waterline for Online Retail

They say, “a rising tide lifts all boats,” and the tide is clearly rising for U.S. e-commerce, as consumers continue to flock online post-pandemic. When we look at recent Feedvisor customer data, we see that total sales across e-marketplaces were up 9% when comparing post-pandemic (May) to pre-pandemic behavior (February). When we look more closely by category, we see how, for example, Clothing, Shoes, and Jewelry sales rebounded, after an initial downward shock, to be up 9% in May versus February. Similarly, sales of Electronics were up 19% over the same period after seeing 0% growth in early April, the last weeks of Amazon’s FBA inventory restriction on nonessential products.

Sales growth in these categories were driven by multiple simultaneous events: easing pressure on the overburdened supply chain; a shift in the consumer mindset, as panic-buying and hoarding abated; unemployment benefits and stimulus checks being distributed; and shoppers pivoting toward nonessential items, like clothing and entertainment.

This 16-week period may not represent a clear trend just yet, but we believe it is setting up a new baseline for what can be achieved online in various, high-demand categories.

If we project the above curves forward for full-year 2020, we predict what is likely to occur, as new baselines are established by category on e-marketplaces. Specifically, we anticipate overall growth of e-marketplace sales in 2020 to increase about 15% in Q3 and between 32%–35% in Q4 compared to the same period in 2019.

  • Without COVID-19, 2020 year-over-year e-marketplace growth was projected to be 17%, based on our historical data and 2020 January and February sales trends — the original waterline
  • With COVID-19, we project year-over-year growth will be between 21%–29%, based on the lasting growth trends we are seeing as a result of the pandemic.

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Welcome to the New Normal: Final Thoughts

There is no longer a debate over whether or not a brand or retailer should sell online. There is no longer a debate over whether or not a brand or retailer should sell via the major e-marketplaces. Rather, the debate lies on which specific strategies and tactics to deploy, how much budget to allocate, which products to offer, how to price competitively, and how to operationalize for success.

Welcome to the new normal: a world where shoppers have a newfound appreciation and reliance on e-commerce; a world where consumer behavior is rapidly adjusting to new, digital-first habits; a world where a new waterline is being established for each category on what can and will be achievable online.

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Increase Amazon Sales on Slow-Moving Inventory

We all want our FBA inventory to sell as soon as it hits the warehouse shelves, and in an ideal sales world, we would never have to deal with monthly storage fees or long-term storage fees for any of our inventory. But the reality for all of us as Amazon sellers is that at times we inevitably end up with inventory that becomes stagnant.

sales

As much as we try to make smart sourcing decisions, from time to time we end up with inventory that just won’t sell. It ends up sitting in the warehouse, collecting dust, longer than we would like. That inventory isn’t making you any money – in fact, it is costing you money at this point!

Let’s talk about five easy ways you can increase Amazon sales and shift your slow-moving FBA inventory.

1. Adjust Your Price

Now, you might think I automatically mean to lower your price. But there are two ways you can adjust your price – up or down. In some cases, you do need to lower your price to get that inventory to sell.

Maybe when you sent the item into FBA the competitive price was higher than it is now, and all you need to do to get the next sale is to lower your price. As always, check Keepa and CamelCamelCamel to make sure lowering your price is the best course of action.

But in some situations, you will want to adjust your price higher, not lower. I don’t know how this works, but I’m not the only seller who says they’ve seen this happen – somehow, adjusting your price even one penny lower or higher triggers a sale. I have no idea how this works, but it does.

Adjusting your price, even if it goes up a little, somehow causes the Amazon A9 algorithm to put your inventory item in the Buy Box and higher in search, so that a customer buys it soon after you reprice. It’s a mystery, and it’s no guarantee, but somehow it works.

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2. Check for Improvements on the Product Page

Sometimes the reason your inventory isn’t selling has everything to do with a lousy product page. No one wants to buy something online that has a crummy photo or a pathetic description. On some of your inventory, you might want to check if there are ways to improve the images, title, keywords, etc.

For example, one time I had a Super Mario Bros puzzle in my inventory, and the title on the Amazon product page was Mario Puzzle. Seriously? That’s the best title they could come up with? No information about it being Super Mario Bros, the number of pieces, anything like that.

This puzzle needed a much better title in order to come up in a customer’s search. So I went in and suggested a new title, my title was accepted, and boom – the puzzle sold.

If you want to learn more about how to improve product listings, I highly recommend Karon Thackston’s book Amazon Advantage. Her book gives you all the tips and tricks you need to make sure your title, keywords, descriptions, and bullet points are written perfectly so that more customers see your items in Amazon searches.

3. Set Up Pay-Per-Click Advertising

Another great way to get more eyes on your products is to set up Amazon PPC ads. This method of moving inventory is also a great way to get the ball rolling if you have added new items to the Amazon catalogue and you need to generate sales to improve the sales rank.

Spending a few cents per click could go a long way towards moving your inventory faster and generating more sales.

I’ve used this method in the past to sell some high-priced board games that just weren’t selling as fast as I wanted. I was able to spend $1 or $2 on ads and turn a hundred dollars in profit because the game sold. That ad money and the amount of time it took to set up the ad were worth it to me in that instance.

4. Feed the Beast

I have to say, this is my all-time favourite way to get more sales and move slow-moving inventory. Feed the beast. Send in more inventory! Perhaps you’ve heard the rumour that if you stop sending in inventory to Amazon, your sales will tend to slow down.

Again, I don’t know how this works, but many experienced sellers report that feeding the beast (sending in new inventory on a continual basis) somehow affects your overall time in the buy box and your overall sales.

I’m not saying to send in more of the slow-moving inventory. I’m saying that sending in a new shipment of any type of inventory somehow triggers sales on older items. Who knows why this is the case, but it seems to work.

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5. Check for Duplicate Product Pages

Sometimes the solution to the problem of slow-moving inventory is simply to find a better product page. Amazon is continually trying to eliminate duplicate product pages from their catalogue, but they still happen from time to time. You might have a slow-moving item and come to find out there are identical product pages for the same item that are priced lower with a lower sales rank.

If you find there’s a product page for your item with a better sales rank, you will need to ship the item back to yourself and send it back into the FBA warehouse with a new SKU for the better product page. The price might be lower than you had originally hoped but selling for a lower price is better than not selling at all. At least this way you will get your capital back to reinvest in better inventory.

Those are my five easy ways to help spur sales in your slow-moving inventory. Hopefully, you can take a look through your inventory today, put some of these tips into practice, and see more sales.

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How to Create Amazon A+ Content

Amazon A+ Content is like turbocharging your existing Amazon page by adding modules that go beyond what a normal page has. It’s a way of enhancing content to make it both more engaging for users and to reflect your brand in a deeper way, both of which can lead to higher sales.

Amazon A+

If you’re wondering how to create Amazon A+ content, then you’ve come to the right place.

What Exactly Amazon A+ Content Consists Of

There are a few different ways of creating an Amazon page: ordinary, and enhanced content. And in the latter category, you can find A+ content, which is what vendors will use (brand-registered sellers can use Enhanced Brand Content pages).

A+ content pages consist of Amazon members in their invite-only Vendor Central program and it gives them the ability to create pages with extra multimedia modules like comparison charts, testimonials, videos, formatted text, and more.

With Basic A+ content, Amazon lets you use five standard modules for free, while Premium A+ content gets access to seven modules and a bunch of other cool features.

From there, you select between Self Service Modules (Basic, Silver, Gold or Platinum modules, all with their own flat fee), the typical choice for merchants with marketing/branding experience or Amazon Builds For You (also with Basic, Silver, Gold or Platinum, but with a higher price tag because Amazon will handle the design and layout), which is what less experienced merchants should opt for (for a little while, at least).

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Great A+ content can overcome your customer’s purchase barriers, drive brand affinity and highlight the features and benefits of your product resulting in increased sales and traffic.

How to Create Amazon A+ Content

Now that you know the details of it and decided it’s for you, here’s how to actually go about creating A+ content.

  1. Login to your Vendor Central account.
  2. Toggle to the ‘Merchandising’ menu and select ‘A+ Detail Pages’.
  3. Choose either the Self Service module or Amazon Builds For You module. Choosing the Self Service module leads you to a page where you input the ASIN you want to create content for, then options for build layouts and modules. If you choose Amazon Builds For You, then all you have to do is upload images and text and Amazon will take care of the rest.
  4. Enter in a project name, making sure to choose something that’s descriptive enough where you’ll easily remember what it’s about.
  5. Design your layout, upload the content (use a zip file for images), then preview it to make sure it’s just how you want it to appear.
  6. Finish publishing the page.

What to Know About Amazon A+ Content Pages

There are a few things to inform yourself about A+ pages so you go into it with open eyes.

  • For now, you can’t use A+ content pages on the mobile app, or even on mobile devices in general. This may change in the future, but for the time being, A+ pages are viewable on desktop only.
  • Content on A+ pages isn’t indexed, which means your detail page doesn’t get any sort of boost from the multimedia content.
  • If the products you want to create pages for are listed by other vendors (even just one other vendor), you have to pay extra.
  • Once you’ve purchased the products, you have a month’s timeframe in which to submit content for the A+ pages.
  • You’re capped at a max of 5 pages (per vendor), and you can only make changes on those pages in the first two business days once the page has gone live.
  • You absolutely cannot mention competitors or their products on your own pages.
  • The content you submit (i.e. images and text) has to be unique to the product and related to it, but one semi-exception is you can use lifestyle shots if they display the product being used.
  • Amazon reserves the right to take down A+ pages at any time. However, this almost only happens when a vendor closes their account, violates Amazon’s ToS, or doesn’t fulfill orders (as well as other reasons in the agreement).

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How Much Does Amazon A+ Content Cost?

At the moment, Amazon A+ Content is free for sellers and vendors. However, creating the visuals and copy can be time-consuming. Some vendors can pay extra for a premium version which is only available through an invitation from a vendor manager.

Best Practices for A+ Pages

  • Avoid using special characters or symbols like ® or ™
  • Check the module’s requirements for things like image sizing and resolution.
  • Proofread for typos or grammatical errors — these kinds of mistakes can get your application rejected. And if the mistakes slip by, remember that you’ve only got two business days after the page has gone live to make changes.
  • Consider using a banner for a better user experience.
  • Comparison charts are a great way to highlight different features across similar products.
  • Skew more towards visual and a bit away from text.

Final Thoughts

Creating Amazon A+ content pages can be one of the best ways to draw extra (good) attention to yourself and drive sales up. And once you’ve got more eyes on your page.

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Amazon Restricted Products: Need to Know in 2020

It’s a scenario that happens all the time to sellers: they do Amazon product research and come up with a shortlist of viable, profitable items, negotiate good deals with suppliers… and learn what they want to sell falls under Amazon’s list of restricted products.

Amazon

But with help from RepricerExpress, we’ll show you how to both avoid that disappointment and work your way around it.

Amazon Restricted Categories: What to Watch For

Depending on where you’re selling from and what marketplaces you’re selling on, the list of restricted products may vary. For example, Amazon has this list of restricted products if selling in the United States, with a sub-list of categories and products requiring approval to sell.

However, if you sell in the UK, you’ll see your list of category, product and content restrictions is a lot shorter. Always make sure to check the list of what’s restricted in your country/marketplace.

The reasoning for this is Amazon wants to avoid the issues that invariably crop up with selling illegal, unsafe, dangerous or otherwise restricted products. It can be a huge legal and liability issue, and they’ve decided it’s easier to avoid wading in them altogether.

Amazon wants its buyers to “buy with confidence”, so they either restrict certain products entirely or limit the number of new sellers until they’ve built up history and credibility.

As a seller, it’s paramount that you take this very seriously. If you ignore their list of restrictions, you could face consequences like listing cancellation, listing privilege limitations, suspension or even outright removal of your listing privileges. It’s a lot easier to learn the rules and where they can bend instead of trying to get your account un-suspended or un-removed.

If it’s your first violation, Amazon will send you a notification with the required action you’re to take. It can be frustrating if you’ve been able to sell that item in the past but can no longer do so, but the smartest course of action is to not argue and do as they say.

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What Are the Restricted Categories on Amazon?

Amazon is moving away from applying restrictions to broader categories and restricting entry to sub-category niches. Here’s a list of the restricted categories on Amazon currently.

  • Automotive & Powersports
  • Collectible Coins
  • Entertainment Collectibles
  • Fine Art
  • Holiday Selling Requirements in Toys & Games
  • Jewelry
  • Join Amazon Handmade
  • Join Amazon Subscription Boxes
  • Made in Italy
  • Music & DVD
  • Personal Safety and Household products
  • Services
  • Sports Collectibles
  • Streaming Media Players
  • Video, DVD, & Blu-ray
  • Watches

What If You Want to Sell in Restricted Categories?

Selling in an Amazon restricted category requires getting “ungated”, which essentially means obtaining special permission to sell in a category that doesn’t allow sellers to simply sign up for and start selling in. What each category requires in terms of getting ungated differs, but this is the general sequence of steps you should follow.

1. Have a Professional Seller Account

To get ungated in most categories, you’ll need a professional seller account instead of an individual one. There are some exceptions, like Collectible Books (fairly straightforward to get ungated in), Collectible Coins (a lot harder), Fine Jewelry (pretty expensive), Gift Cards (straightforward but with very black and white limitations), Kindle Accessories (simple, but huge fees), Major Appliances (shipping costs could be an issue), and more.

2. Create a Wholesaler Account

When you create your wholesale account, make sure its address matches the one on your regular account. One thing to remember is that if your LLC name and Amazon name differ, include both.

3. Start a Short Order History

You’ll need to purchase about 10 products from three different categories that you want to get ungated in, e.g. 10 collectible books, 10 grocery items and 10 watches. You could keep these items for yourself or sell them on your own listings, but don’t expect to turn a profit. Your goal here is to get through the ungating process.

4. Collect and Scan the Invoices

When you get the invoices, make copies of them and put the originals aside for safekeeping. You can make marks or additions on the copies, but not the originals. And when making copies, make sure you’ve got the following:

  • Your seller name is at the top.
  • Each product on the invoice has its ASIN, UPC and item model number beside it.
  • Images, if you’re trying to get ungated in Shoes, Clothing and Accessories, Luggage and Travel, or Handbags and Sunglasses.
  • The copies are in hi-res.

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Apply to Amazon for Selling Approval

For whichever category you want to get ungated in, Amazon will have a link on it where you can apply for selling privileges. We recommend emailing it in during normal business hours so you can get a faster response, which can take anywhere from a few hours to a few days.

If you get permission, you can start creating listings and selling items in that particular category. If you don’t, Amazon will give you an explanation why, which should help you modify your application and send it back in to try and get approved next time.

Final Thoughts

Selling in gated, or restricted, categories can be tough because the landscape is comprised of experienced sellers with healthy account metrics. You’ll need to be on top of your game to compete with other sellers who know what they’re doing, and one of the best ways is through competitive pricing.

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How to Write the Best Amazon Product Titles

I personally get nervous whenever I have to write really short things, like just a line or two, that’s informative, relevant and attention-grabbing. It seems really tough to capture an entire product in such a short space.

product

Luckily, when it comes to writing Amazon product titles that do the trick, RepricerExpress has a guide to help you rock this part of selling on Amazon.

What Goes in an Amazon Product Title?

Remember how we said we’ve got a guide for you that’ll help you rock this part of optimizing your Amazon product listing? If it seems too good to be true, it’s not. And it’s not because there are only four parts that make up the Amazon product title, making writing them formulaic and straightforward.

  • Brand name
  • Colour and/or flavour and/or variant
  • Size and/or quantity
  • Keywords

Pretty easy, right? If something’s still not making sense to you, then check out Amazon’s page on how to write a great Amazon product title. But we’ll still break down the importance and tips for you in an easy-to-understand way.

Why Does the Product Title Matter So Much?

You probably already know that Amazon’s proprietary search algorithm, Amazon A9, has its own unique properties that make it a different search engine from Google or eBay. Given that context, the product title is hugely important for both you and the buyer.

Optimizing the Amazon product title helps with:

  • Ranking higher in searches.
  • Customers finding your product more easily.
  • Telling potential buyers the most important product information from just a quick glance.
  • Higher sales because your product has better visibility and increased traffic.

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What to Include (and Exclude) in Great Amazon Product Titles

There are four parts to the product title formula, but when it comes down to writing them, there are certain things you should make sure are and are NOT there.

Here’s what to remember.

Include:

  • Use numerals instead of writing out numbers, e.g. 6 instead of six.
  • Words that are units of measurement should be fully spelt out, e.g. 6 inches instead of 6”, 6 pounds instead of 6lbs, etc.
  • Use title casing. This is where you capitalize the first letter of each word with some exceptions, like conjunctions, articles and prepositions.
  • For products that are child ASIN variations, specify the size and colour. You can think of a parent ASIN as the general form of a product title, like “Women’s Hooded Sweatshirt”, while its child ASIN would specify the size and colour of the garment.

Exclude:

  • Capitalizing conjunctions, articles and prepositions. The exception for the latter (prepositions) would be if they have more than 4 letters, like “under”, “above”, “since”, “through”, etc.
  • Using all caps, as title casing is the way to go.
  • Special characters and Type 1 High ASCII characters, with an exception being an ampersand if it’s part of the brand name.
  • Unless your product is private label, omit the merchant’s name for the brand or manufacturer.
  • Anything that has to do with pricing or promotions. This means you can’t reference things like free shipping or a running sale, nor list the actual price in the product title.
  • No subjective descriptors, like saying something is the best or greatest.

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Extra Tips on Writing Great Product Titles

While there are certain things you need to include (and exclude), you also have some flexibility in what else you can write if you think it’ll help the product sell better. For example, if you sell pillowcases with a very high thread count, you can include that as a bonus selling feature (even though thread count isn’t one of the four basic parts of the title formula).

You can also play around with the word order, like pushing the brand name to the end (if it’s not well-known) and starting the title instead with the pillowcase pattern or fabric. A really good tip is to use A/B testing to see what real-life results generate the most clicks and sales.

Final Thoughts

Once you’ve got your Amazon product titles polished up and ready to go, make sure that your pricing rules are the most effective they can be at increasing sales. And to do that, you need to be using RepricerExpress to make your load as light as possible. While it’s super easy to set up and use, you’ll get a free trial when signing up right now to give you even more time to master pricing changes and rules. Higher profits are just a click away!

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How to Repricing to increase Amazon

In this blog, we are going to have a look at six instances when all sellers, big and small, should consider repricing to increase Amazon sales and profits.Repricing

We will cover:

  • Repricing when Amazon is a seller
  • Old inventory
  • High-quantity inventory
  • High-priced inventory
  • New inventory
  • Seasonal inventory

1. Repricing When Amazon is a Seller

FBA seller, Ryan Grant, who recently wrote a really interesting guest blog around pricing strategies, offers some great advice on how sellers should reprice when competing with Amazon as a seller. Ryan’s uses three main factors when pricing an item: competition, sale rank and price history (he uses the camelcamelcamel website for this).

Ryan is only focused on other Prime offers as this is his direct competition. He doesn’t want to undercut Amazon as he know they have the ability to price match and take a more aggressive approach to pricing. And who wants to be in a pricing war with Amazon?! Not me, that’s for sure.

Instead, he finds by matching Amazon’s price he can win a share of the Buy Box and stands a good chance of selling his product quickly whilst protecting his profit margin.

In another example, Ryan decides to price above Amazon for an item that is in the top 1,000 for most popular toys and games. In this instance, he is hoping that Amazon will sell out and buyers will turn to FBA sellers like himself.

He sees the next cheapest seller only has four in stock, therefore also likely to sell out so he chooses to price match with the next group of FBA sellers.

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2. Old inventory

Do you have old stock that has been sitting in your warehouse for a long time?

If it hasn’t sold in a reasonable period of time (varies depending on the product), then you may need to price more competitively.

You can find the oldest products by clicking on the Date Opened column.

3. High-Quantity Inventory

If you’re an FBA seller, you’ll want to help boost sales and avoid any long-term storage fees.

Sort your inventory by availability and see what items you have the most of. Pricing these products more competitively should result in a boost in sales.

4. High-Priced Inventory

If you’re an FBA seller, and you’re priced way above the current FBA low price, you’re unlikely to get many sales.

Consider repricing these high priced items to give your sales a boost.

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5. New Inventory

Got a new product that’s selling really well? Consider increasing your price to help improve your profit margins especially if you’re the lowest seller by some margin.

6. Seasonal Inventory

This will require you to do some manual work to find your seasonal products by typing keywords such as Christmas. If it’s coming to the end of the season and you still have seasonal products, consider reducing your prices so you can move this stock out and bring in capital to invest in new stock. Otherwise, you could be waiting 12 months before you can sell these products again.

Final Thoughts

Overall, pricing is determined by a number of factors: cost price, price of the competition and current sales ranking. Use your knowledge and experience to ensure you get the best sales and profits possible.

If you’re a small seller, you’ll be able to implement repricing manually however, if you’re an experienced seller with a large inventory, repricing so many products can be time-consuming and boring.

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Shopify Dropshipping: The Complete Guide for 2020

If there’s one thing that most of us have lived through recently, it’s the experience of working from home! For many, this has happened entirely by accident due to COVID-19 restrictions and an extended period of lockdown.

What this almost certainly has done for lots of people is given them flexibility, new time-management skills and a work-life balance that they may not have ever been able to experience before.

shopify

There is no doubt that there is likely to be much ‘re-thinking’ going on as lockdown starts to ease and future paths are decided. The temptation to try a different route and embrace the flexibility of working from home will be strong!

With this in mind, starting an ecommerce business is likely to be an attractive proposition for some.

It’s a new challenge, offers that longed for work-life balance, facilitates time with family while simultaneously putting food on the table. What’s not to like? And there are options: eBayAmazonEtsy or Shopify.

Shopify dropshipping business is a popular choice right now. There’s no stock to store, no parcels to dispatch, allowing you to concentrate on marketing your products, making sales and focusing your valuable time and resources on growing your business. Sounds great, doesn’t it? But, it’s not a magic bullet, nor a get rich quick scheme.

You cannot expect a full bank account overnight, so it’s an excellent option to consider as a part-time venture initially. So, if you are considering starting an ecommerce business, why should you choose the popular Shopify dropshipping model?

What is Shopify?

First, a little about Shopify, a leading ecommerce platform that allows budding entrepreneurs to start their own online store, sell products and take payments. It’s pretty simple to use without any technical experience, and the support and tutorials provided are in-depth enough to help you should you get stuck when using any of their themes or apps – which are in abundance.

So, Shopify is a great place to start for anyone who wants to launch an online business but has very little skill.

What is Dropshipping?

Now let’s look at dropshipping. A storage and fulfilment service which allows small businesses to set up and manage with very little trouble. Perhaps most importantly, you won’t need to invest a large amount of capital upfront. This is because dropshipping allows you to sell products without having to stock them yourself.

Instead, products are stored by separate suppliers in several locations. It really is a simple as taking an order in your store from a customer, contacting the dropshipper you have chosen to work with and confirming that they will ship the order to your customer.

You won’t need to worry about over or under-stocking, as you’ll only ever order the necessary products to meet the requests from your customers. It really is that simple.

However, working with a reliable dropshipper is vital! Your reputation will depend on this as you won’t ever see the product before it is shipped to your customer.

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Why Use Shopify for Dropshipping?

So, now you are au-fait with Shopify and the dropshipping idea, what’s so great about the pair of them that they work so well together? Well, a Shopify store can be set up with little hassle, not least because it integrates so smoothly with the dropshipping model.

If you don’t have the resources to manage manufacturing, supply and fulfilment, then dropshipping with Shopify is a great option and is one of the simplest and most popular platforms you can use to create and run your store.

1. Shopify is Dropshipper Friendly

The dropshipping model is massively supported by Shopify, and so there are numerous solutions specifically created for dropshipping that seamlessly integrate with the platform. This makes things a whole lot easier for you when starting your business.

For example, Oberlo is a dropshipping app that works exclusively with Shopify. You can read more on this and other dropshipping apps later.

2. Shopify has a Host of Design Features

Shopify offers a vast range of features that allow you to actually create an ecommerce business rather than just a website, so it’s ideal for newbies! The online store builder is there for you to design your store and get all the aesthetics in place. You’ll be able to choose from a selection of free and paid design templates alongside other great features which make handling your sales, marketing and payments super simple.

3. Shopify is Simple to Use

The Shopify platform is one of the most user-friendly platforms available. Even though it’s features and functions are in abundance, it’s intuitive and not daunting. The tutorials are easy to follow, and these do a great job of explaining how to use the software, plus you can have multiple users, so as your store grows and you need more help, you can add new team members easily.

4. Shopify Does Not Require You to Overthink!

To get started, it’s as easy as having an idea of the products you would like to sell and pairing your thoughts with a dropshipping solution. Shopify provides all the tools you need to get set up and start selling.

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What Products Can I Sell on Shopify?

This leads us nicely to the question of what you should sell. You must find your niche. With the dropshipping model, you will be selling physical products rather than digital products or services, so bear this in mind. Rather than having a massive range of products in different categories available, a niche store will be far easier for you to market and has the benefit of placing you as an expert in your niche.

Ultimately this increases trust, helps your reputation and drives sales. When you pick a niche, choose something that you’re passionate about. Not only will your passion filter through to your customers, but it will also make your job hugely enjoyable and keep your motivation high.

You should also choose a niche in which there is demand and profit to be made, so make sure you do plenty of keyword research and look at product trends. Think about the future, whether it’s a product or niche that’s sustainable and something that you will ultimately remain interested in. If you don’t consider this, it may be harder for you to make a success of your Shopify dropshipping store.

What Dropshippers Work With Shopify?

As mentioned, there are a range of dropshippers which integrate really seamlessly with Shopify, so let’s take a look at some of these to review your options. Here you’ll find the main five Shopify dropshippers, all of whom have their own benefits, and all integrate with Shopify smoothly. Typically, you’ll have the choice of free and paid options with each of these solutions.

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8 Best Amazon Seller Chrome Extensions

If you’re not onboard the Chrome extensions train, you’re in luck because there’s one seat left for you. In this post, RepricerExpress takes a look at ten of the best Amazon seller Chrome extensions.

Chrome

These ones will help you with everything from price tracking and product history to Amazon keyword research and competitor analysis.

1. Keepa

One of the best-known names when it comes to Amazon seller toolsKeepa is a souped-up Chrome extension that will give you price history charts and drop alerts for hundreds of millions of products. While its database is constantly updated and refreshed, one drawback is that shipping costs aren’t tracked so you’re on the hook for that one.

Everything else, though, is five stars. The Chrome extension is free to use with in-app purchases, but you don’t have to register to use Keepa.

Check out our guide on how to use Keepa and CamelCamelCamel for your FBA business. Which leads us on nicely to Amazon seller Chrome extension number two…

2. The Camelizer

Maybe you used to know The Camelizer as CamelCamelCamel,  but a rose by any other name still smells as sweet. It’s pretty similar to Keepa in that you can keep an eye on price graphs on every product page, as well as set up custom alerts. One big difference is that The Camelizer has no in-app purchases.

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3. Amazon Assistant for Chrome

Tired of opening tabs when you’re trying to find if your product has a match on Amazon? That’s where the Amazon Assistant Chrome extension comes in so very handy. Keep browsing on retailers’ site like you usually do, but let this Chrome extension run alongside your work so you can get alerted to potential product matches on Amazon.

4. FBA Calculator

Okay, you’ve found some potential products that seem to fit your selling needs. One more step before formalizing the list into your inventory is to use a Chrome extension called FBA Calculator.

Once you have it installed, all you have to do is visit any product page on Amazon, click on the extension button, and fill in the fields for product price, product cost and ship to Amazon fee to get the profitability of that product.

5. Honey

When you’re looking to create a shortlist of products you’re about to purchase for your inventory, stop and add the Honey to your browser. The Honey Chrome extension checks out coupons and promotional codes you can apply so you don’t have to google for them manually.

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6. AMZBase

Free? Tons of internal features, like a proprietary search engine and the ability to check listing information on other retail sites? Yup, that sounds like AMZBase to us. But just in case you still want more, this Chrome extension delivers by also giving you FBA profit calculations and products’ historical prices.

7. Amazon FBA Keyword Tool

You’re smart enough to know Amazon uses its own proprietary search engine. But what about a Chrome extension that helps you find the perfect keywords for Amazon’s A9 search algorithm? To that end, Amazon FBA Keyword Tool is the extension you want to install so you can target keywords specifically for Amazon.

8. Helium 10

We’ve written before about how Helium 10 is one of the best Amazon sales estimator tools you can use in 2020, so we’re adding it to our list of best Chrome extensions because it’s just that good. Helium 10 lets you do pretty much everything, like the aforementioned sales estimation, but also keyword research, competitor analysis and all-around product research.

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Brands Are Increasing Their Spend on Amazon

Amazon is emerging as a full-funnel advertising player and marketers’ strategies are evolving, as a result. Over the last few years, Amazon has expanded and optimized its slate of advertising options, encouraging brands’ increased investment and adoption.

Brands

In addition, more than one-third (38%) of brands are spending over $60,000 monthly on Amazon Advertising, according to our most recent report, “Brands and Amazon in the Age of E-Commerce.”

From New-to-Brand metrics to Sponsored Brand improvements, like negative keyword targeting, to enhanced targeting options for Sponsored Products, and more, marketers have a variety of ways to leverage Amazon Advertising for their full-funnel marketing needs — including new product launches, profit generation, brand awareness, and so on.

In fact, 65% of brands cite acquiring new customers as their top goal for advertising on Amazon, followed by driving brand awareness (65%), generating sales (65%), and gaining market share over their competitors (54%).

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Maintaining Visibility on a Saturated Marketplace

Indeed, advertising is becoming more of an imperative for brands and retailers to maintain visibility on Amazon’s saturated marketplace. According to Marketplace Pulse, recommendations in product pages on the platform are increasingly being replaced with sponsored ads.

As such, organic visibility is becoming harder to achieve, and brands are upping their ad spend and leveraging new tactics to place their items where customers previously sought out product suggestions.

Over the past year, according to Marketplace Pulse, Sponsored Products started to surface more frequently in product detail pages, as ad spending on Amazon in the U.S. increased by 33% to reach $10 billion in 2019.

However, as spending on Amazon Advertising continues to rise, so too does the price of Sponsored Products ads. According to a recent report by eMarketer, prices on Amazon’s Sponsored Product ads were up 13% in Q3 2019. Conversely, prices on Sponsored Brand ads have been falling, as Amazon has been adding more inventory for the ad format in placements that are less likely to result in conversions.

Despite this, over half (59%) of brands selling on Amazon say the platform generates their highest return on media spend, according to Feedvisor data, ahead of Google and paid social channels such as Facebook. Furthermore, 47% of brands see at least a 7x return on their Amazon Advertising efforts.

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Final Thoughts

Amazon has a unique advantage over advertising rivals like Google and Facebook in that it is already a shopping destination — and a starting point for the majority of consumers’ purchase journeys. As Amazon continues to enhance its advertising offerings, and expand ad placement to new locations on the platform, brands will have to rethink their marketing strategies and adjust their ad spend allocation accordingly.