What is the Amazon Featured Offer?

If it seems like Amazon is constantly introducing something new to keep sellers on their feet, well, you wouldn’t be totally wrong. One thing they’ve introduced is the Amazon Featured Offer, which shares a lot of similarities to the Amazon Buy Box. Curious to learn more? RepricerExpress has everything you need to know about it and how to land one on your product listing.

Amazon Featured

What is the Amazon Featured Offer?

As we said, it’s similar to a Buy Box. Very similar, actually. You’ll notice there’s an “Add to Cart” button the same way there is with a Buy Box, allowing consumers a quicker path to purchase.

And like the Buy Box, it also contains — along with the “Add to Cart” button — the “Buy Now” button for instant purchases, the product’s pricing information, shipping information (such return details and Prime eligibility), product availability information and an “Add to List” button. There’s also the seller’s name in small print if you look closely.

So, if it’s essentially the same as a Buy Box, what differentiates it?

Pretty much just the name, it looks like. We’ve talked about the benefits of A/B split testing before and it seems as though Amazon is doing the very same thing itself. By keeping all elements the same except for one — the name — and testing out the changes.

It makes sense, too, as “Featured Offer” makes a lot more sense to understand than “Buy Box”, especially for those less familiar with Amazon.

All that being said, how do you qualify for the Amazon Featured Offer?

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Getting a Featured Offer to Appear on Your Product Listing

Regular readers of RepricerExpress will know that we regularly offer tips on how to win an Amazon Buy Box. But for those a bit newer to the game, here’s a back-to-basics breakdown that’ll get you well on your way.

Step 1: Meet the Basic Eligibility Requirements

To get an Amazon Featured Offer button, you have to be an Amazon seller, at the very least. You can sign up for either an individual or a professional account to get started.

We recommend going the route of the individual account at first until you can string enough sales together to move on to the professional account.

Step 2: Increase Your Sales Volume

Once you’re all set up and have a store ready, your next step is to increase your sales to the point that Amazon decides you’re ready to handle the increased traffic that a Featured Offer brings.

What that exact number is is a mystery, but you’ll need to show regular and consistent sales over at least a 30-day period so that Amazon knows you’ve got a handle on selling well.

Step 3: Keep Your Selling Metrics in Top Shape

We’ve written a post on the top Amazon seller metrics you should be paying attention to, so here’s a quick recap of them.

  • Product ranking: aim to get on the first page of search results.
  • Seller rating of 90%+: Make sure you’re scoring well in areas like shipping time, order cancellations, chargebacks, customer inquiries, customer reviews, and A-to-z guarantee claims.
  • Unit session percentage rate: This is like a conversion rate where you divide the number of ordered units by the number of total sessions, and is around 12% on Amazon.
  • Units ordered: There are sellers of all sizes on Amazon, so we can’t give a hard and fast number for what it takes to be successful. Instead, look at the number of units ordered on a daily, weekly and monthly basis to gauge the steadiness (and hopefully rise) of your sales.
  • Order defect rate: This metric combines a few that comprise your overall seller rating. For an order to be considered defective, it needs one or some of the following: a negative review (1 or 2 stars), a chargeback or an A-to-z guarantee claim. Keep this number under 1%.
  • Inventory performance index: Scored from 0 to 1,000, this metric takes into account your excess inventory and if inventory is stranded.
  • Fulfillment performance: Amazon is well known for its excellent customer service, and it expects its sellers to deliver on their side. This means your order defect rate needs to be under 1%, your pre-fulfillment cancel rate needs to be under 2.5% and your late shipment rate needs to be under 4%.

Step 4: List Competitive Prices

“Competitive prices” can be an ambiguous term because there’s no set range you absolutely must fall within.

Supply and demand play a big role in this. As the overall stock of an item dwindles on Amazon, you can raise your prices and still be considered competitive. But raise them too much, such as having them much higher than a third-party site, can take you way longer to earn a Featured Offer button.

Conversely, having super low pricing isn’t necessarily the best idea either. Buyers tend to associate rock bottom prices with cheap quality, which can turn them off ordering from you, which can mean less traffic to your listing and lower search visibility. It all goes hand in hand.

As well, manually repricing your items leaves you vulnerable to your competitors getting the speedy edge on you, so be smart and use an automated repricer instead.

Step 5: Have Excellent Shipping in Place

The biggest attraction of Amazon Prime is fast and guaranteed shipping. Using Fulfillment by Amazon is the easiest way of doing that, as Amazon will throw its full weight behind ensuring orders are fulfilled quickly and as promised.

It’s also one of the most surefire ways of following a direct path to a Featured Offer button. That’s not to say that avoiding FBA will exclude you, but it will make it much more difficult.

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Step 6: Don’t Run Out of Inventory

Put simply, if you don’t have an item in stock, there’s no way you’re getting a Featured Offer button. Why would Amazon direct more traffic to you when you’re unable to fulfill orders?

But even if an item is stocked, it needs to be at an adequate level that buyers will receive them quickly.  If you have only a handful of products left and it’ll take a couple of weeks to re-stock from your supplier, chances aren’t very good you’ll get a Featured Offer button, as your ordering time outweighs a buyer’s expected fulfillment time.


Mastering an Amazon Product Detail Page

Amazon Product

An Amazon product detail page is what buyers see when they’re searching for something to buy on the marketplace. Getting this part right can mean the difference between a sale and a lost customer, so RepricerExpress is here to help you master an Amazon product detail page.

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What’s on an Amazon Product Detail Page?

While the appearance of a product detail page will vary based on the seller, brand, product and template they use, all pages contain a few of the same fundamental elements.

  • Product name. This is usually worked into the title.
  • Product brand. Again, this is also usually worked into the title.
  • Product image(s). The products will have at least a main image, with several smaller ones to accompany it that highlight other areas of the product.
  • Average product rating. How many reviews and what the average star rating is. This is based on the product itself, not the seller’s ratings.
  • Product price
  • Fulfillment method. If the buyer hasn’t filtered results based on Prime-eligible products, then they’ll see a greater variation on which fulfillment methods are available, like Fulfillment by Amazon (FBA) or others.
  • Is it in stock or not?
  • Product variants. For example, colour, material, size, etc.
  • Product details. This includes bullet point features, as well as longer sentences that go into more depth describing the product.
  • Buy Box. If this is available it’ll be displayed, or other buying options will be if the Buy Box isn’t there
  • Frequently bought together. This is where the buyer will see Amazon’s recommendations for similar products that can be purchased together, like a charger cable or cases for a phone. While you have no direct control over this, we wrote a post about how you can hack Frequently Bought Together on our sister site, FeedbackExpress.

Getting Started with Creating a Product Detail Page on Amazon

Before you can begin filling in all the aforementioned fields, you’ll need to set up an Amazon seller account.

You have two options: an Individual account where you pay no monthly subscription but pay a fee of $0.99 on each product sold (in addition to all of Amazon’s other fees), or a Professional account where you pay a monthly subscription of $39.99 but no individual sold product fees (in addition to all of Amazon’s other fees). We recommend starting with the Individual account until your sales volume exceeds 40 units per month.

Assuming you’ve already researched and purchased your inventory (and we have a post that can help you with researching products to sell on Amazon), the next step is to begin creating product detail pages for them.

While you’re responsible for the lion’s share of information on a product detail page, actions from buyers and Amazon will regularly change how the product detail page appears.

Remember how we listed features like average rating, availability and Buy Box as stuff that appears on a product detail page? These are examples of things that you don’t directly control, as buyers will leave reviews that affect your rating, they may clear out our inventory, and Amazon is the one responsible for whether or not your product detail page has a Buy Box on it.

The rest, though, is in your hands.

If you have a Professional account, you can download a template to upload product offers in bulk. Toggle over to the Inventory drop-down menu and select Add Products via Upload to use this method.

If you have an Individual account, you’ll need to work with products one at a time.

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Comply with Amazon’s Terms of Service

No matter which type of account you have, make sure to follow Amazon’s rules for creating a product detail page. This encompasses everything from being accurate and honest to comply with their Terms of Service, and everything in between.

To help you get things right, follow these simple steps.

  1. Select the right category for your product. You can either search for a category in the search terms box and choose to Find Category or browse through various categories.
  2. Input the barcode information, whether that’s a UPC, ISBN, EAN or another number. If Amazon needs more information about a certain product, they’ll indicate that with an asterisk.
  3. Upload images, making sure to follow Amazon’s image requirements.
  4. Describe the product’s features, as well as including the product’s condition and shipping details.

Voila, you’re done! You’ve just created a product detail page for your product and can get down to working on selling it.


What is Amazon TACoS Mean?

Amazon TACoS If you’re a third-party Amazon seller advertising on the marketplace then it’s essential that you measure how it performs. Sellers want to gain buyers’ attention affordably — so, if you’re spending a lot of money on advertising and not seeing much back in terms of extra sales, then you might want to stop or optimize it.


In a study by Econsultancy, 77% of marketers agreed that the success of advertising should drive the level of budget allocated to it.

There are many ways to measure the success of Amazon advertising. This post will examine Amazon TACoS which has started to gain traction recently as a key performance metric.

Before we dive in any further, let’s start with the basic question.

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What Does Amazon TACoS Mean?

Amazon TACoS has nothing to do with Mexican food. Instead, it stands for the total advertising cost of sales. It measures your advertising spend relative to the total revenue generated.

The TACoS metric is growing in popularity across the eCommerce sector and gives you a snapshot of how your Amazon PPC ads are performing and directly affecting sales.

How to Calculate Your TACoS

To work out your TACoS, you divide your total advertising spend by your total sales revenue and then multiply it by 100.

TACoS = (Advertising Spend/Total Revenue) x 100

With this information, you can better decide how much your advertising is driving sales.

How to Identify If You Have a Good Amazon TACoS

Amazon sellers worry about how their Amazon ads are performing. If terms of TACoS, the lower the better,

  • A low TACoS rate means your advertising is generating steady sales and your brand is growing.
  • A high TACoS rate means your advertising is generally underperforming and needs to be optimized (new bids, new products or new keywords).


     Example scenarios:

  1.   TACoS is flat or falling – Organic sales are increasing
  2.   TACoS rising – Organic sales are decreasing. Ad costs are increasing.
  3.   ACoS falling and TACoS rising – Organic sales are decreasing.
  4.   ACoS and TACoS both rising – Acceptable for new product promotion.

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Final Thoughts

Amazon TACoS is a key performance metric which assesses the impact of advertising relative to Amazon sales. Calculating TACoS is crucial for any Amazon seller advertising on the platform.

Monitoring TACoS will give you a more comprehensive view of your overall business performance than your ACoS. It will also help you decide the long-term strategies for your Amazon business.


7 Expert Ways to Reduce Returns on Amazon

Returns Dealing with returns on Amazon is a matter of when, not if, given enough selling history. But while you can’t avoid them entirely, you can reduce returns on Amazon by following these seven tips from RepricerExpress. Read on to keep more money in your pocket.

amazon returns

1. Start From the First Point of Contact with Stunning Photos

Your first point of contact with buyers is through images, as good pictures increase sales by grabbing attention right away and make the buyer decide on the spot if they’ll keep reading.

You don’t need a fancy camera to take great images, so avoid splurging on one for now. And if you have neither the budget for a camera nor the skills to take great photos, there are plenty of sites with free stock images.

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2. Are Your Images in 360 Degrees?

Whatever best practices you use in taking product images, there’s one that stands above the rest: shooting a product with a 360-degree view.

This means showing all sides of it so they can get an experience that’s as close to holding it in their hands as possible. For example, if you sell shoes, it’s crucial you photograph the footwear from the top, bottom and both sides so buyers can really see what the shoes look like.

And if your product doesn’t really warrant a 360-degree view? Maybe something like a power bank? Then shoot closeups of features, accessories or attachments, like the operating buttons, USB outlets or if it has an included LED flashlight.

3. Keep Going with Accurate Product Descriptions

The product description is your next point of contact with the buyer and a chance to go into even more, accurate detail about what you’re selling.

The more informed a buyer is about what they’re about to buy, the more tempered their expectations will be.

Think of it like announced wait times on public transit vs posted schedules. If a bus schedule says the next vehicle will arrive at 9:30 and that time comes and goes with no bus, the waiting passenger is going to be upset.

But if there’s a real-time display that says, in minutes, when the next bus will arrive— even if it’s later than the posted time — the rider will be more understanding because they’ve been informed of actual circumstances.

The same goes for your product descriptions. There will be buyers out there for whom something in the less-than-new condition is fine…if they’re informed ahead of time.

4. Why Not Add-in Videos, Too?

Now that you’ve got stellar images and tightly written copy, kick things up a notch by adding video into the mix. Product videos help blend the visual and written media together by giving buyers a deeper understanding of the product’s uses, features, benefits, and possibilities.

Keep videos on the shorter side (under five minutes) and make sure to show the product being assembled (if necessary) and how real people use it.

5. Include a Sizing Guide, If Necessary

Men usually have an easier time buying clothes than women because their pants and shirts come with specific measurements. They don’t have to guess if a Size 16 is actually a Size 8, or if that’s medium or large.

But no matter what kind of clothing or accessories you sell, avoid all confusion by including a sizing chart. List the sizes on your garments with their equivalent in inches or centimetres, and give detailed measuring instructions if necessary.

I bought a pair of motorcycle gloves this summer, which I was hesitant to do because I couldn’t try them on for an exact fit. But the buyer I ended up going with included a chart on which areas of my hands to measure and how that corresponded to the sizes of gloves offered. Problem solved, and it took hardly any time for me to find the right size.

6. Fend Off Returns with Timely Customer Support

I recently bought a book for a friend, but it had to be shipped in from a different country. As the expected arrival date inched closer and the shipping status hadn’t budged from “Shipped”, I started to get concerned and reached out to the seller.

Just a few hours later, they got back to me and included a different courier link than the one in my Amazon order history, giving me better insights into where the book was. While it didn’t arrive as quickly as I’d hoped, I was happy to get a fast answer AND a different link that provided better information.

I wasn’t going to return the book, but I was getting pretty antsy. Other buyers will get far more impatient and reactive and go for the return method if they feel like they’re being ignored, so respond to questions and concerns right away, give them any missing information and assure them you’re doing everything you can on your end to help them make the best choice possible.

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7. Use Feedback and Reviews to Better Your Image

Let’s start with reviews. Read over them carefully and see what common themes, for the better or worse, jump out at you. If you’ve identified negative issues that could lead to returns, address them right away before they turn into refunds.

And if it’s past the point of that, then salvage a bad situation by straight-up asking the buyer what made them want to return the product. After they’ve initiated a return request, you can ask them to provide a long-form answer or link them to a multiple-choice survey so you can better understand why the return happened.


What is Amazon Buy Box Listing Suppression?

Amazon Buy You’ve worked incredibly hard to get a Buy Box and finally won one…but now it’s gone from your listing. This is called Buy Box listing suppression, and RepricerExpress will show you how to avoid it and what to do if your Buy Box goes away.

Buy Box

What Happens When a Buy Box Listing is Suppressed?

Just about every seller on Amazon tries to win a Buy Box. Not only does it really simplify the purchasing process for shoppers, but it also usually means a big increase in sales for the merchant.

It can be tough to win the Amazon Buy Box, as Amazon takes into account your fulfillment method (Fulfillment by Amazon almost always makes it easier), seller history, account health, the positivity of reviews and competitive pricing.

If Amazon thinks you meet their criteria to a high enough standard, you may find a Buy Box on your listing page. By the same token, they may remove your Buy Box if they feel your work has slipped. This is because their priority is ensuring customers get the best shopping experience, like weighting listings so that “better” sellers are given higher visibility.

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When Amazon removes the Buy Box from the product page, instead of seeing the “Add to Cart” button, you will see a box that states “See All Buying Options”.

Buy Box1

Why Would Amazon Suppress Your Buy Box Listing?

There are many reasons why your Buy Box would get taken away, along with what you can do to get it back.

1. You’re Not Prime-Eligible

Remember how we mentioned at the beginning that using FBA makes your chances of winning a Buy Box so much higher than not? The fees buyers pay through their Prime memberships mean a lot to Amazon, so naturally, they’ll direct shoppers towards Prime-eligible listings over non-Prime listings.

As well, being Prime-eligible means greater assurance to the buyer that their shopping experience will be an easy, satisfying and consistent one, which is in line with Amazon’s priority of great customer service.

2. You’re Too New at Selling

In keeping with the great customer service theme, being too new at selling means you won’t get a Buy Box because you don’t have enough history and credibility built up yet.

Usually, Amazon likes to see how you perform over a 30-day timeframe so they can gauge if you’re able to handle their shipping requirements. During this “trial period”, do everything you can to avoid late shipments, order cancellations and not confirming shipments.


3. Your Prices Aren’t Competitive Enough

Amazon has a pricing algorithm in which the exact details aren’t known, but the generalities are. And that means products with competitive pricing generally get — and keep — the Buy Box over products that aren’t.

Although there are rare cases where a Buy Box listing can be suppressed if the price is too low, it’s almost always when it’s too high. Sometimes that “too high” mark can be by just a dollar or two, especially if an external competitor beats you by that little.

As a general rule, your products’ prices should be around the MSRP, or a bit lower. You can easily maintain this by using a repricer to activate pricing rules when competitors change theirs.

4. You Don’t Sell Enough

Maybe you’re happy being a part-time seller on Amazon where you only move a handful of units each month. That might be as far as you want to take things or can handle, but don’t expect to keep a Buy Box on your listing with a low sales volume.

Although it’s unknown what the exact quantity for sales volume is over a given timeframe, something ridiculously low, like 6 fulfilled orders in the past year, is probably going to net you a Buy Box listing suppression.

5. You Don’t Have a Complete Listing

Creating a listing from scratch can be time-consuming but dedicate the hours to getting it right. Make sure your listing has a main image with its supplementary images meeting Amazon’s image standards. Check that you’ve got all necessary and relevant information to go along with the product, the title is at the right character count (200), and your product condition is accurate.

And always, always double-check that you’ve got the right category, that your product isn’t a prohibited one or in violation of Amazon’s selling policies, and that it’s not a counterfeit, unsafe or expired item.

6. Your Seller Metrics Have Dropped Too Low

You absolutely need to maintain good account health if you expect to keep the Buy Box on your page. This means having a 30-day seller rating of at least 90%, with all the individual metrics that comprise the overall score.

The six main metrics you need to pay attention to and maintain are shipping time, order cancellations, chargebacks, customer inquiries, customer reviews and A-to-z guarantee claims. But even though these are the major ones, don’t forget about the order defect rate and pre-fulfillment cancel rate, too.


5 Great Tips to Increase Amazon Sales in Q1 2020

Amazon Sales

Amazon Sales The holiday rush is over and you can relax after all the effort you’ve put into 2019. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now. To keep the momentum going, RepricerExpress has five tips you can use in 2020.

1. Leverage Q4 Sales Into Making Q1 Successful

If you’ve done everything right, then your Q4 will have been your most successful quarter of 2019. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter. There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2019’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you can reduce the post-holiday slump by a lot and pad your Q1 more than other sellers.

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2. Turn Holiday Items Into Cold Weather Items

For many buyers, winter lasts a lot longer than just Christmas. And if you can ‘transform’ Christmas items into winter items, then you’ve got a good shot at boosting your Amazon sales in Q1. For example, things like skis/snowboards, sweaters, jackets, gloves, scarves, boots, car accessories, and outdoor items are frequently bought to be given as Christmas gifts, but they still have used through January and February (and even March and April, depending on the climate). Highlight these products’ important points as being necessary for the next several months (instead of the holiday-themed copy previously used) and reach out heavily to buyers in colder climates.

3. Diversify By Not Focusing Too Heavily on Seasonal Sales

Christmas sales are one of the biggest money-makers for Amazon merchants, but don’t let that become your golden goose. Instead, diversify your inventory so you’ve got good products available year-round. Look for items that have high potentials with low turnovers, and then add in some low-margin high-turnover items to balance things out. This way, you’ll have a good selection of products to keep sales even and consistent in Q1 (and the rest of the year).

4. Start Thinking About 2020’s Holidays

The next big holiday on your calendar is Chinese New Year (25 January), Valentine’s Day (14 February), St. Patrick’s Day (17 March) and Easter (12 April). And though it’s not an official holiday, many Americans consider the Super Bowl (2 February) to be one. This gives you a huge opportunity to move products in multiple categories, like candy, clothing, books, videos, gift baskets, electronics, decorations, toys, beauty care and more. Right now, you’re in a good position to start the prep and get a jump on your competitors. But don’t wait too long!

5. Keep Things in Perspective

Lastly, with all the work you’ll be doing to get ready for Q1, it’s important to keep everything in perspective. Q4 is a giant quarter and not really reflective of the entire year. It’s incredibly tough to match those sales no matter who you are, as people just don’t spend as much in the other three quarters. Buyers have spending hangovers and can’t part with as much money as they just did, so don’t inflate your expectations based on how you did in Q4.

You should instead be looking at Q1 as its own distinct quarter with its own distinct personality and realities, and based your strategies around that. And instead of comparing Q4 to how you do in Q1, tweak your expectations so you’re comparing 2019’s Q1 against your Q1 from previous years. This will help keep expectations in check and help you surpass your Q1 performances from other years.

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Bonus: Tips for Top Amazon Seller Stephen Smotherman

  • Feed the beast: When January hits, keep sending inventory to Amazon. The more items you have in Amazon’s warehouses, the more opportunities for sales.
  • Keep on top of returns: January can be a busy time for returns after a busy Christmas period of sales. Make sure you follow this six-step guide for dealing with Amazon returns.
  • Adjust your sales expectations: After great sales in Q4, Q1 can be a bit of a comedown for many sellers. It’s normal to have “slow sales days” so don’t fret too much — just keep working on building your FBA business.
  • Adjust your sourcing expectations: When sourcing inventory in Q1, revisit your sourcing parameters and only buy the inventory you expect to sell well in the first half of the year.
  • Always look ahead: To be successful long-term you need to develop a proactive business strategy. Sellers need to look ahead to the next month, next quarter rather than looking short-term.

The Top Amazon News Stories (February 2020)

Amazon News

February 8-14

Amazon founder Jeff Bezos buys ‘most expensive home’ in Los Angeles: Sky News reports that Amazon founder Jeff Bezos has bought a Beverly Hills mansion from media mogul David Geffen in a record-breaking transaction for Los Angeles, according to the Wall Street Journal. The world’s richest man is said to have paid $165m (£126m) for the property – known as the Warner Estate – which would make it the most expensive home in the Los Angeles area. It beats the previous record set last year when Fox Corporation chief executive Lachlan Murdoch bought the Chartwell estate in the city’s Bel-Air neighbourhood for $150m (£115m).

Amazon wins injunction in US ‘Jedi’ contract fight: BBC News reports that in a win for Amazon, a judge has hit pause on a major US government contract. Amazon which had been favoured to win the cloud computing deal, sued last year after the US Defense Department gave the opportunity to arch-rival Microsoft instead. Amazon has accused officials of bowing to pressure from Donald Trump. The US president has often attacked Amazon and boss Jeff Bezos, who also owns the Washington Post newspaper.

Amazon can’t end fake reviews, but its new system might drown them out: Jason Del Rey at Recode reports that fake reviews still exist on Amazon, but the dominant online shopping platform recently made a big change that might help drown them out instead. The online retailer quietly introduced one-tap ratings for product reviews late last year, making it possible for shoppers to provide a star rating without needing to write a review to accompany it. The change has already led to an increase in overall customer feedback, a competitive advantage that Amazon has over many of its biggest brick-and-mortar competitors.

Jeff Bezos has sold nearly $4.1 billion worth of Amazon shares in the past 11 days: Annie Palmer at CNBC reports that Amazon CEO Jeff Bezos has sold nearly $4.1 billion shares in his company over the past 11 days, according to filings with the Securities and Exchange Commission. The transactions were made as part of a prearranged trading plan. Representatives from Amazon weren’t immediately available to comment on the latest sale.

Read More:-The Best of Amazon Prime in 2017

A first peek inside Amazon’s new grocery store concept in Los Angeles: Bloomberg reports that Amazon’s facility in the Woodland Hills neighbourhood looks remarkably similar to a conventional supermarket. The company has kept construction inside the store firmly under wraps, and, until now, no one has peeked in on Amazon’s latest plan to upend how food is sold.

February 1-7

Amazon plans to create 15,000 jobs in a suburb of Seattle, as tensions with its home city intensify: Typer Sonnemaker at Business Insider reports that Amazon is looking to drastically expand its presence in a suburb outside its hometown of Seattle. In a blog post on Thursday, the company announced plans to create 15,000 additional jobs in Bellevue, a city where it currently employs just over 2,000. The new jobs will be spread across several Amazon divisions, including operations, devices, Amazon Web Services, and Project Kuiper, the company’s internet satellite initiative, a spokesperson told Business Insider.

Amazon Choice label is being ‘gamed to promote poor products’: Alex Hern at The Guardian reports Amazon is promoting poor-quality products with an “Amazon’s Choice” badge as cunning sellers manipulate the algorithmic recommendation system behind the label, according to research from the consumer rights group Which?. Many of the most popular items sold on are labelled Amazon’s Choice, a thin blue badge that renders a product more visible on the search results page. Despite the name, Amazon does not actively select the products it declares its choice: the company instead automatically bestows the commendation on products that match an undisclosed set of criteria including good reviews, low price and fast shipping.

Bezos’s sales on Amazon stock reach $3.45 billion in a week: Tom Metcalf and Sophie Alexander at Bloomberg report that Jeff Bezos is on a selling spree. Stock disposals by Amazon’s founder and chief executive officer over the past week have reached 1.7 million shares, or $3.45 billion, according to the latest round of regulatory filings. The stock has ticked higher regardless, gaining 9.6% since Jan. 30, the day before his sales began. The transactions are part of a pre-arranged trading plan.

Do you smell what Bezos is cooking? Amazon could buy the WWE: Jesse Pound at CNBC reports that Amazon could potentially tag-team with the world’s biggest wrestling brand to gain an advantage in the streaming wars, according to a Needham. Not only could the Jeff Bezos-led tech retail juggernaut buy the streaming rights to World Wrestling Entertainment content, but it also could potentially buy the whole company one day, Needham analyst Laura Martin said. WWE’s over-the-top streaming platform would be attractive to Amazon or other streaming services because it brings in a loyal fanbase, unlike new shows the companies are developing.


The Best of Amazon Prime in 2017

S o many of our biggest trends in 2017 were set by Prime members around the world. And Prime members shopped last year – ordering more than five billion items in 2017 with Prime. They also used digital benefits more than in past years – see below for So many of our biggest trends in 2017 were set by Prime members around the world. And Prime members shopped last year – ordering more than five billion items in 2017 with Prime. They also used digital benefits more than in past years – see below for more details on what they watched, listened to, and read.

Amazon Prime

“From Fire TV Stick and Echo Dot to Imagine Dragons, Manchester by the Sea, and even the Instant Pot, Prime members certainly have great taste! Tens of millions of members around the world enjoy the many benefits included with Prime, and in fact, more new paid members joined Prime worldwide this year than any previous year. In 2017, more than five billion items worldwide shipped with Prime and members used digital benefits like Prime Video, Prime Music, and Prime Reading more than ever before,” said Greg Greeley, Vice President, Amazon Prime.

“Our Best of Prime feature not only demonstrates what was trending this year, but it also gives us insight into what members love, providing additional inspiration as we continue to innovate, invest, and make Prime even better in 2018.”

Most played songs and artists on Prime Music

More on Prime Music:

  • Prime members in the U.S. loved listening to curated playlists by Amazon Music experts, including; “Top Prime Songs,” “Uptempo Pop for Work,” and “Relaxing Acoustic Pop.”

Prime Reading unlocks what’s new and brings back classics

  • Dystopian novels held the top spots on Prime Reading’s 2017 ‘most borrowed’ list, including Margaret Atwood’s The Handmaid’s Tale and George Orwell’s 1984.
  • When it came to magazines, food publications Clean Eating and Bon Appétit Magazine held the top ‘most read’ spots on Prime Reading. The most popular Prime-eligible audiobook on Audible was No Excuses! by Brian Tracy.

Read More:-CMA threatens StubHub with court docket motion

Amazon Originals Were in Demand on Prime Video

More on Prime Video:

  • Live coverage of 10 NFL Thursday Night Football games on Prime Video this season reached more than 17 million combined viewers in over 200 countries and territories.
  • Based on trailer views, one of the most anticipated Prime Originals in the U.S. was Tom Clancy’s, Jack Ryan.

More great entertainment with Twitch Prime and Audible Channels for Prime

  • Twitch Prime members worldwide ordered more than five million pre-release games with a Prime discount.
  • Twitch Prime offered more than $1,100 in free gaming content in 2017, including 23 full games for free and 113 pieces of loot across 19 of the most popular games of the year. This included rare or exclusive content in Overwatch, Player Unknown’s Battlegrounds, and Warframe, which were three of the most popular bundles of loot among Twitch Prime Members in 2017.

Instant Pot was Hot
A Prime Day favorite in the U.S., the Instant Pot heated things up in 2017. Instant Pot was the most gifted item on Amazon Wedding Registry, and the most Wish Listed item of the year by members and the Instant Pot Cookbook was the most gifted book by members as well in the U.S. in 2017. In fact, the Instant Pot found itself a spot in homes from coast to coast and was delivered to 27,000 U.S. zip codes.

Check out the full list and see what else topped the lists at Best of Prime 2017.


CMA threatens StubHub with court docket motion

The Level of competition and Markets Authority (CMA) has issued a warning to the secondary ticketing firm, StubHub, just after determining problems with the facts it supplies on its Uk internet site.

It is involved that the internet site is breaking buyer regulation,
regardless of the company committing to change the details it supplies following
an investigation from the CMA.

The CMA announced these concerns incorporate:

  • failing to adequately alert clients tickets might
    not grant them accessibility to an celebration.
  • misleading prospects on ticket availability.
  • concentrating on Uk customers with tickets for gatherings
    shown on non-United kingdom primarily based versions of the web-site, which may not comply with United kingdom
  • failing to advise consumers wherever they will be
    allotted in a location
  • failing to take ample ways to assure that
    the whole addresses of enterprise sellers are shown.

If StubHub does not comply to the modifications the CMA has
requested, it may well experience the regulator in court docket.

Main govt of the CMA, Andrea Coscelli, explained: “StubHub
had previously committed to make important improvements to the information on its
site, so everyone purchasing a ticket would know what they had been getting just before
parting with their income. It is thus unacceptable that we have now found
these fears.

“We have demanded swift action to resolve these difficulties and
are pleased that StubHub has mentioned it will make changes in response. We will
carefully monitor the firm’s initiatives and, if it does not quickly implement
alterations that satisfy us, we will get even more motion – probably via the

“As we keep on to take a look at these client cases, it is now
crucial that the CMA is presented more powerful powers to rule on whether or not a enterprise
has broken the legislation and impose fines if essential. We will carry on to operate with
the Authorities on the most productive way to obtain this.”

Wayne Grierson, the NEMEA regional manager at StubHub British isles,
responded: “StubHub United kingdom has complied with everything that the CMA requested
pursuing their investigation into the on line secondary ticketing sector in
2018. Our compliance with our undertakings was verified as a result of a compliance
audit in 2019. We have generally cooperated intently with regulators in the
passions of our lovers and will continue on to do so.

“The CMA has now created more asks. We remain in open
dialogue with the CMA to deal with both of those these new asks and any remaining valid
considerations about disclosure of details on our internet site. We are doing work carefully to
take care of these as quickly as attainable, and in the very best interest of our
buyers, the lovers.”

StubHub is envisioned to be taken above by ticketing rival, Viagogo, which was also on the getting finish of a CMA investigation. Nonetheless, the CMA dropped the circumstance previous yr just after the web-site produced sizeable alterations.

The CMA is investigating the proposed takeover to determine
whether the mixture of the two internet sites will have an impact on competition in the Uk.


Shade, Tailor made Appears to be to Rule at Functions, Rental Execs Say

What appears to be like will rule in function rental in the Roaring 2020s? Think colour and tailor made, rental leaders say.

“As we exit a 10 years complete of minimalist appears, I imagine you will see the monochromic design fade away,” suggests Lindsey Saxon, account govt at Cleveland-centered Party Source. “You will see models introducing kinds with bold shades, irrespective of whether that be as a result of chairs, linens, dinnerware or even floral.”

Events are also transferring away from “family style” in favor of far more individualized elements, says Brigitte Bates, company development supervisor of Teterboro, N.J.-based mostly Social gathering Rental Ltd.

Likely Green A key colour for 2020 will be green—as in sustainability. “Popularity for ‘green’ or sustainable weddings has grown, and renting products suits by substantially lowering paper and plastic waste,” suggests Michael Berman, CEO of Stuart Function Rentals in Milpitas, Calif. “We are consistently environment up recycling stations at receptions.”

A further element shaping the look of function rental this yr: the unbelievable electricity of social media.

“Everyone is pondering about projecting their hashtag moments to ensure their event is viewed as effective by their buddies,” Berman claims. “The effects for rental businesses is the improved obstacle of giving items that set the stage for amazing visuals.”

Social media and the mighty smartphone not only assist party hosts share the look of their functions with the world these applications also aid rental organizations much better realize their customers.

JUST Exhibit ME “The visualization part of social media, this sort of as Pinterest and Instagram, has assisted with interaction and better being familiar with shopper needs, as they are equipped to display us what they are searching for fairly than just describing their suggestions,” states Heather Rouffe, managing companion at Atlas Event Rental in Boynton Seashore, Fla.

But social media can be too substantially of a fantastic thing.

“At times in our field and other individuals, well-liked seems can develop into a very little too recycled on-line,” states Kathleen Schmidt, account govt with Arlington, Va.-centered DC Rental. “So it’s essential to hold the mix eclectic when purchasing new inventory.” She adds, “We also like hearing from customers, who saw anything reimagined on Instagram. You in no way know when you could give new everyday living to an older inventory merchandise. All people loves a remix.”

Talking TABLES Eating desk traits in 2020 will characteristic an countless blend of plan combos. The regulations? There are not any.

“We will go on to see is a blend of styles, textures and height,” Saxon says. “Height is a entertaining way to transform up a desk scene. Incorporating top to the area really draws the eye to new concentrations. You can also insert texture to your tables by mix and matching linen and linen-a lot less tables.”

Shade is a further powerful way rental businesses will hold points fascinating in 2020.

“Colored glassware pops blended with classic kinds has been a preferred trend,” suggests Whitney Demchak, inventive director of Eighty 4, Penn.-based All Events Celebration Rental. “Adding a colored or specialty water goblet provides the gain of bringing coloration or theme to the desk when retaining the rest of the glassware classic and obvious for an classy combination.”

A speaking of drinking water goblets …

“The day of the drinking water goblet is back,” states J. Riccardo Benavides, founder and artistic director of Concepts Functions and Rentals, San Francisco. “More shoppers are concentrated on glassware that isn’t for liquor considering that several are targeted on health and fitness, and a great h2o goblet can provide panache to an in any other case neglected beverage” …

See the full tale in the Spring issue of Exclusive Situations. Not a subscriber? We can correct that—just simply click listed here.