7 Amazon Product Research Tactics

The process of researching products to sell on Amazon is exactly that. A process of analyzing what’s selling so that you can grab a slice of the action. The idea is that you research products that you are able to source inexpensively and sell for a profit. Sounds super simple, doesn’t it? Yet, it’s a process that includes numerous important factors that must be considered.

Research Tactics

For example, your niche selection, any brand restrictions, your competition, costs and fees will all impact whether the products you research are viable.

Why is it Important to do Product Research?

If you don’t spend adequate time honing your research skills, you’ll be unable to spot potentially profitable products. Choosing random products just because you like the look of them and ‘think’ they will sell on Amazon will not cut it, because what you ‘think’ and what your research will uncover are likely to be total opposites!

So, don’t sell what you want to sell, sell what sells!

There is no room in the world of running an eCommerce business for you to make guesses or uninformed decisions, particularly if you want your business to be successful and to grow.

One of the main reasons Amazon sellers find product research so challenging is because they simply don’t know what to focus on. And it’s not surprising as not all products are equal. Before you even start your research you should have a handle on what a good product looks like to introduce to your inventory.

Good Products v Bad Products

Ok, so ‘bad products’ might be a little strong, but, there are certainly ‘good’ product characteristics you should consider when you research products to sell on Amazon. The important point is to research products that sell – because of course, you need customers to survive!

But you also must take into consideration the product from your point of view as the seller. For example, you might discover that 50-inch TV’s are selling like they are going out of fashion. Great! But from a practical point of view, as an Amazon seller most likely working from home, you’ll have trouble not only with storage of stock but also shipping fees, not to mention brand restrictions.

So, you need to leave products like that to the big boys and instead concentrate on products that make running your e-commerce business simple and make your research simple too.

Good Products fit the following criteria:

  • Small, lightweight, robust – easy to store pack and post
  • A price point of between £10 and £50 – attracting impulse buys
  • Unbranded (with branding potential) – higher margins available
  • Low competition – a chance to enter the market

By keeping these criteria in mind, you will filter out items that don’t meet these requirements and your research task immediately becomes less daunting and more refined.

Now you don’t need to worry about looking at heavy or bulky products, branded products, perishable goods or products that don’t fall into the impulse buy category.

So, now that you know what you’re looking for, let’s move on to Amazon research tactics that will make finding the perfect profitable product a simple process.

Related:- Bed Bugs Spread? 3 Ways They Move and Multiply

Top Amazon Research Tactics For Sellers

Research is the key to finding winning products to sell on Amazon. So, you must make sure you do it right and know exactly where to carry out your research!

1. Amazon Lists

The first place you should head to for your research is unsurprisingly Amazon itself. More specifically, the Amazon Bestseller lists, which not only include ‘bestsellers’, but also include ‘movers and shakers’, ‘most wished for’ and ‘gift ideas’ sections. All of these can offer invaluable insights into the type of products you should be considering for your inventory.

Head over to the Amazon Bestsellers page and start your research.

All the tabs you see across the top of the page are super helpful to you when it comes to your Amazon product research:

Use Bestsellers to view the top 100 bestselling products in any category. The trick here is to dig deep into the sub-categories. So, don’t look at the number one seller in the top-level category and choose that as the item you are going to source and sell.

Instead, choose a sub-category and look at the top 100 there instead. Although still popular there will be less competition and you are ‘niche-ing’ down your ideal product. Choose a product to research further and source a similar but better version rather than the exact product.

2. Speak with Your Current Supplier

If you already sell a product on Amazon and have a relationship with a supplier, one of the easiest and most cost-effective product research tactics is to simply speak with your supplier to get the unofficial low down on their best selling products and hottest product trends.

Your supplier should already have their finger on the pulse and will be able to offer you inside information, plus, the more products you purchase from one source, the lower your unit cost will be! By speaking with your supplier, you can actually achieve big discounts and get new product ideas all at the same time.

3. Spy on Your Competitors

Another superb Amazon product research tactic is to check out which products are already successful on Amazon through current PPC campaigns. Amazon sellers spending money on campaigns like this are pretty certain to be profiting from these products otherwise they would not spend the money on the campaigns. When you see the word ‘sponsored’ on Amazon, this means the product is a paid-for advertisement:

4. Utilize Google Trends


One of the best tools you can use for your Amazon product research is Google Trends. The first way you can use this tool is by setting up alerts so that you instantly receive notifications about trending or popular topics.

The advantage is that although you are not directly being notified of ‘products’ as such, as a seller you will be able to identify relevant subjects or stories that tie in with your business and product needs. This allows you to explore potential products that you can sell on Amazon.

Alternatively, you can search on Google Trends itself. Simply choose the UK, search for a product and choose web search to see results returned for all related products. Using the earlier example of ‘dog lead’, the search results you’ll see returned are useful for giving you ideas to research even further:

5. Investigate the ‘Customers Also Bought’ and ‘Frequently Bought Together’ Sections

Let’s head back to Amazon now, and a great Amazon research tactic is to view the sections beneath the main listings which can give you insightful product ideas.

You’ll need a rough idea of the niche and product you’re researching, but this tactic will help you not only understand your potential customers thought and buying process, but also give you the opportunity to research and create a unique product bundle.

Products that are frequently bought together on Amazon can be combined into one amazing product that could become a best seller. Products that you see customers also bought are likely to be hugely popular and can be researched further in their own right and either added to a ‘bundle’ or sourced and sold as a stand-alone product.

Related:- Protecting Your Home From Formidable Termites

6. Look at eBay’s Trending Lists

Whilst you may wish to sell on Amazon, eBay can be a mine of information when it comes to your product research. If an item is available and selling well on eBay, it’s likely to sell well on Amazon too! This is where eBay’s lists are useful for your product research. So, head over to this page and you’ll be able to view all trending product deals across a choice of categories:

Not all products will fit with your research criteria, but it’s an ideal place to spot in-demand products that you can source and sell on Amazon.

7. Browse through AliExpress and Find the Bestsellers

This is a fantastic Amazon product research tactic, yet often overlooked! AliExpress is one of the biggest trade marketplaces that you have free access to, so don’t just use it for product sourcing. Use it for your research as well. Ali Express doesn’t have a dedicated page for best selling products, but you can still investigate which products are popular in three easy steps:

  1. Choose a category or sub-category e.g. pet supplies
  2. Sort results by ‘orders’ to see the highest sold numbers first
  3. Filter the results to display products with a 4* rating

You’ll now see all the top-selling products in your chosen category or sub-category with the added bonus that you can have confidence in that product due to all ratings being 4 star or above from previous buyers.


How to Avoid a Price War on Amazon

Price War  We all know the price has a lot to do with winning a share of Amazon’s Buy Box, but perhaps merchants place a little too much importance on price.

Price War

Instead of worrying so much about having the lowest costs among your competitors, RepricerExpress recommends avoiding a price war as a technique for coming out on top. It rarely works out for the best, and we’ll take a look at why that is.

Also Read:- The Best Things To See and Do In natural Kannur, India

Repricing on Amazon Wars: Pyrrhic Victories All-Around

There are three people affected in a price war: you, your competitor(s), and your buyer. While the damage to you and your competitors is obvious — slashed prices going so low it starts to affect your profit margin — the reality is a little less clear for your buyers.

It may seem like a curious point to make that buyer also get hurt in price wars, as to how can someone who gets the product they desire for the lowest price possible be losing out? While on the surface it seems to make sense, going a little deeper, we can see it’s not all it’s cracked up to be.

First, your buyers will come to expect those kinds of prices from you all the time. If you don’t provide them, because you’ve gotten into a pricing war with your competitors, your buyer knows all they have to do is shop around and someone will have the price they want. And lastly, over time, consumers will begin to equate ‘cheap prices’ with ‘cheap products’ and will be cutting themselves off from an awesome merchant with a nicely varied inventory. It may not be a fair label, but we as humans have a built-in tendency to associate lower prices with lower quality.

Long-Term Sustainability Will Be Difficult

We’re not saying to never use pricing software on your products drastically, as that can actually be a very good pricing strategy.

If you want to move a slow item or entice buyers into picking up an expensive item, you can price a product really low and either a) move it at record speed or b) price it low as part of a pair and move twice the amount of inventory.

It’s sort of like having a sweet tooth for chocolate. It’s nice to indulge in it here and there because it feels like a treat. But when you start having chocolate every day, the appeal of it goes down and there’s no reason to think of chocolate as being for a special occasion. Your dentist will also have a word with you and tell you it’s probably a good idea if you back off the chocolate a little bit.

Price slashing (the practice of cutting prices by large amounts) is the same way. Everyone gets excited about it when it happens sporadically and you won’t get the eCommerce version of a cavity from it. Start reducing your prices to rock bottom all the time, and you’ll soon be pricing yourself out of business.

It Almost Never Works Out to a Win For You

Let’s assume that you’re one of the rare few for whom the previous arguments just don’t apply. For whatever reason, lightning never hits and you’re able to successfully dodge pitfall after pitfall. It’s kind of tempting to think your luck will always run this course, isn’t it?

Except it won’t.

The curse of being this lucky is eventually you’ll get so big, the really big players will want to squish you. Think of what Walmart would do if they found out you were responsible for their losing 10% of their customers each year. They wouldn’t very well just sit by and let you scoop them up. Instead, they’ll do everything in their power to make sure you’re yesterday’s news.

Also Read:- The Best Places to Visit in memorable South India

Now, we’re not saying to not grow your company really big and be as successful as possible. We’re saying to not take the route of selling things as cheaply as possible to attain that goal. You’ve seen countless examples of how the short and fast path is almost always a recipe for disaster (e.g. the US housing crisis, the dot-com bubble fiasco, etc.), whereas slow and steady means building a solid foundation, which will serve you much better in the future.


5 Mistakes New Amazon Sellers Should Avoid

Amazon is a platform intended for you to build a successful business upon, selling premium products – preferably your own brands – with exceptional standards of customer service, and getting all those things right requires quite a steep learning curve.

Amazon Sellers

With this in mind, these are the top seven mistakes almost every new Amazon seller makes and how you can avoid them!

Stick to these rules and you will not only save yourself time, money and heartache but you will also achieve your goals much faster.

Related:- What is Collaboration Software and how to use them in your business

1. Don’t Try to Run Before You Can Walk

Of course, you want to get started! I get that. Your enthusiasm and motivation are at its peak when you’re getting a new business off the ground, but you simply must be realistic about what you can and can’t do. There’s no point in getting ahead of yourself and trying to create an empire when you haven’t listed a single product yet.

By all means dream – dreams are what motivates us – but in reality, every business must start small and grow. This is particularly true if your budget is tight. Know what you’re capable of, how far your knowledge and buying power goes, and start by taking baby steps.

Get your first product researched, sourced and listed – and most importantly actually start making sales before you start adding multiple products and trying to rival long established companies!

2. Don’t Be Unwilling to Invest the Money!

I’m not sure why, but for some reason, many people hold the belief that starting and building an online business takes absolutely no money and all they need is an internet connection to access great riches!

This is simply not the case for Amazon (or eBay) businesses or indeed any eCommerce venture. This type of business – just like any other – requires investment if you want to build a real, successful business.

There will be costs such as Amazon fees and there will also be variable costs, like marketing and so on. Most obviously you will need to invest in a stock, and whilst it’s possible to do so with less than £1000, I always recommend an initial investment of around £1500.

You’ll then need to reinvest your profits for as long as possible before you even contemplate taking any profit for yourself!

3. Don’t Pick the Wrong Product!

This sounds obvious of course but you would be surprised at the number of newbie sellers who totally underestimate their buying power. The issue happens because you make the mistake in choosing a product that you think is perfect, based only on its selling price of, let’s say £100 for example. That’s a decent amount and you want some of that action, so you’re feeling confident because you’ve got £1000 to spend on the stock…

Unfortunately, even though £1000 is a good investment, it’s not going to allow you to invest in a product that retails for £100. Depending on the product, you may be able to purchase a few units but that isn’t enough to be able to get the best deal from the manufacturer. It’s essential that you choose the right product for YOUR buying power. This is crucial and is vital to your success!

4. Don’t Try and Compete with the Lowest Price!

This is a recipe for disaster! The simple truth is that your buying power and sales volume won’t support this strategy! And anyway, why would you want to cheapen yourself and sell low priced products?

There will always be sellers on Amazon with rock-bottom prices who are simply turning money or using the product as a ‘loss-leader’. These businesses will have the buying power to purchase container loads of stock at a time giving them the best wholesale prices and lower shipping costs. There is no way you can compete with that – so don’t even try.

Instead, price for a decent profit, offer a free gift or incentive, provide fast dispatch and shipping and second to none customer service along with a quality product. Take a look and you’ll see that prices vary wildly on Amazon for the exact same products, so you do not have to be the cheapest seller!

Related:- How to Get More Views on Youtube: The Best Hacks

5. Don’t Expect Results Overnight

Building an online business takes time, effort and patience so don’t expect results like magic. Slow and steady is the way forward and whilst that may seem frustrating, persistence will pay off as long as you ensure you stay motivated, set goals, celebrate achievements and milestones – however small, and make progress every day.

The temptation to quit after a month – or even a year – will sometimes be great, particularly if you hit a hurdle or make a mistake, but actually, your biggest mistake – and ultimately your biggest regret – will be to throw in the towel.

It’s important that you understand you are in it for the long haul and quitting is the easy option, which leads nicely into mistake number six


Amazon Takes Action Against False Coronavirus

Coronavirus According to reports by Reuters, Amazon has removed more than a million items from sale on its marketplace for using false advertising over its effectiveness to cure or defend against the coronavirus (COVID-19).


In a statement, Amazon said that sellers are always required to “provide accurate information” on product pages and it will remove those that violate its policies.

Related:- How to Buy Safe Toys for Babies-Toy Safety Guidelines

Amazon also removed tens of thousands of deals from merchants that it said were being sold at prices that they consider to be price gouging. In one instance, Wired found a merchant selling face masks for as much as five times their normal price.

Amazon said that third-party sellers must follow its Fair Pricing Policy, which states companies can’t set a price “significantly higher” than other places or sell an item that “misleads customers.”

Price Gouging on Amazon

Price gouging on Amazon is any practice that violate Amazon’s Fair Pricing Policy.

Amazon states that pricing practices which harm trust include but are not limited to,

  • Setting a reference price on a product that misleads customers.
  • Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon.
  • Selling multiple units of a product for more per unit than that of a single unit of the same product.
  • Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

An Amazon spokesman told CNN Business, “There is no place for price gouging on Amazon. We are disappointed that bad actors are attempting to artificially raise prices on basic need products during a global health crisis and, in line with our long-standing policy, have recently blocked or removed tens of thousands of offers. We continue to actively monitor our store and remove offers that violate our policies.”

Some sellers have also received this message from Amazon,

Amazon Has to Ensure Listings Don’t Offer False Promises

As panic spreads, sales of masks that the Centers for Disease Control (CDC) has said don’t help have increased dramatically. Despite what the CDC advises, some people will still want masks. As a responsible retailer, Amazon has to ensure the listings don’t offer false promises.

Related:- Premature birth and babies: What are the causes, signs and risks?

The news comes two days after Amazon confirmed two employees based in Milan, northern Italy, had tested positive for the coronavirus and are now in quarantine.


What is the Amazon Featured Offer?

If it seems like Amazon is constantly introducing something new to keep sellers on their feet, well, you wouldn’t be totally wrong. One thing they’ve introduced is the Amazon Featured Offer, which shares a lot of similarities to the Amazon Buy Box. Curious to learn more? RepricerExpress has everything you need to know about it and how to land one on your product listing.

Amazon Featured

What is the Amazon Featured Offer?

As we said, it’s similar to a Buy Box. Very similar, actually. You’ll notice there’s an “Add to Cart” button the same way there is with a Buy Box, allowing consumers a quicker path to purchase.

And like the Buy Box, it also contains — along with the “Add to Cart” button — the “Buy Now” button for instant purchases, the product’s pricing information, shipping information (such return details and Prime eligibility), product availability information and an “Add to List” button. There’s also the seller’s name in small print if you look closely.

So, if it’s essentially the same as a Buy Box, what differentiates it?

Pretty much just the name, it looks like. We’ve talked about the benefits of A/B split testing before and it seems as though Amazon is doing the very same thing itself. By keeping all elements the same except for one — the name — and testing out the changes.

It makes sense, too, as “Featured Offer” makes a lot more sense to understand than “Buy Box”, especially for those less familiar with Amazon.

All that being said, how do you qualify for the Amazon Featured Offer?

Also Read:- 10 Benefits of Green Chillies You Know

Getting a Featured Offer to Appear on Your Product Listing

Regular readers of RepricerExpress will know that we regularly offer tips on how to win an Amazon Buy Box. But for those a bit newer to the game, here’s a back-to-basics breakdown that’ll get you well on your way.

Step 1: Meet the Basic Eligibility Requirements

To get an Amazon Featured Offer button, you have to be an Amazon seller, at the very least. You can sign up for either an individual or a professional account to get started.

We recommend going the route of the individual account at first until you can string enough sales together to move on to the professional account.

Step 2: Increase Your Sales Volume

Once you’re all set up and have a store ready, your next step is to increase your sales to the point that Amazon decides you’re ready to handle the increased traffic that a Featured Offer brings.

What that exact number is is a mystery, but you’ll need to show regular and consistent sales over at least a 30-day period so that Amazon knows you’ve got a handle on selling well.

Step 3: Keep Your Selling Metrics in Top Shape

We’ve written a post on the top Amazon seller metrics you should be paying attention to, so here’s a quick recap of them.

  • Product ranking: aim to get on the first page of search results.
  • Seller rating of 90%+: Make sure you’re scoring well in areas like shipping time, order cancellations, chargebacks, customer inquiries, customer reviews, and A-to-z guarantee claims.
  • Unit session percentage rate: This is like a conversion rate where you divide the number of ordered units by the number of total sessions, and is around 12% on Amazon.
  • Units ordered: There are sellers of all sizes on Amazon, so we can’t give a hard and fast number for what it takes to be successful. Instead, look at the number of units ordered on a daily, weekly and monthly basis to gauge the steadiness (and hopefully rise) of your sales.
  • Order defect rate: This metric combines a few that comprise your overall seller rating. For an order to be considered defective, it needs one or some of the following: a negative review (1 or 2 stars), a chargeback or an A-to-z guarantee claim. Keep this number under 1%.
  • Inventory performance index: Scored from 0 to 1,000, this metric takes into account your excess inventory and if inventory is stranded.
  • Fulfillment performance: Amazon is well known for its excellent customer service, and it expects its sellers to deliver on their side. This means your order defect rate needs to be under 1%, your pre-fulfillment cancel rate needs to be under 2.5% and your late shipment rate needs to be under 4%.

Step 4: List Competitive Prices

“Competitive prices” can be an ambiguous term because there’s no set range you absolutely must fall within.

Supply and demand play a big role in this. As the overall stock of an item dwindles on Amazon, you can raise your prices and still be considered competitive. But raise them too much, such as having them much higher than a third-party site, can take you way longer to earn a Featured Offer button.

Conversely, having super low pricing isn’t necessarily the best idea either. Buyers tend to associate rock bottom prices with cheap quality, which can turn them off ordering from you, which can mean less traffic to your listing and lower search visibility. It all goes hand in hand.

As well, manually repricing your items leaves you vulnerable to your competitors getting the speedy edge on you, so be smart and use an automated repricer instead.

Step 5: Have Excellent Shipping in Place

The biggest attraction of Amazon Prime is fast and guaranteed shipping. Using Fulfillment by Amazon is the easiest way of doing that, as Amazon will throw its full weight behind ensuring orders are fulfilled quickly and as promised.

It’s also one of the most surefire ways of following a direct path to a Featured Offer button. That’s not to say that avoiding FBA will exclude you, but it will make it much more difficult.

Also Read:- Healthy Snacks Ideas for Work and School

Step 6: Don’t Run Out of Inventory

Put simply, if you don’t have an item in stock, there’s no way you’re getting a Featured Offer button. Why would Amazon direct more traffic to you when you’re unable to fulfill orders?

But even if an item is stocked, it needs to be at an adequate level that buyers will receive them quickly.  If you have only a handful of products left and it’ll take a couple of weeks to re-stock from your supplier, chances aren’t very good you’ll get a Featured Offer button, as your ordering time outweighs a buyer’s expected fulfillment time.


Mastering an Amazon Product Detail Page

Amazon Product

An Amazon product detail page is what buyers see when they’re searching for something to buy on the marketplace. Getting this part right can mean the difference between a sale and a lost customer, so RepricerExpress is here to help you master an Amazon product detail page.

Also Read:- Best 5 Things to Know About High-Rise Apartments

What’s on an Amazon Product Detail Page?

While the appearance of a product detail page will vary based on the seller, brand, product and template they use, all pages contain a few of the same fundamental elements.

  • Product name. This is usually worked into the title.
  • Product brand. Again, this is also usually worked into the title.
  • Product image(s). The products will have at least a main image, with several smaller ones to accompany it that highlight other areas of the product.
  • Average product rating. How many reviews and what the average star rating is. This is based on the product itself, not the seller’s ratings.
  • Product price
  • Fulfillment method. If the buyer hasn’t filtered results based on Prime-eligible products, then they’ll see a greater variation on which fulfillment methods are available, like Fulfillment by Amazon (FBA) or others.
  • Is it in stock or not?
  • Product variants. For example, colour, material, size, etc.
  • Product details. This includes bullet point features, as well as longer sentences that go into more depth describing the product.
  • Buy Box. If this is available it’ll be displayed, or other buying options will be if the Buy Box isn’t there
  • Frequently bought together. This is where the buyer will see Amazon’s recommendations for similar products that can be purchased together, like a charger cable or cases for a phone. While you have no direct control over this, we wrote a post about how you can hack Frequently Bought Together on our sister site, FeedbackExpress.

Getting Started with Creating a Product Detail Page on Amazon

Before you can begin filling in all the aforementioned fields, you’ll need to set up an Amazon seller account.

You have two options: an Individual account where you pay no monthly subscription but pay a fee of $0.99 on each product sold (in addition to all of Amazon’s other fees), or a Professional account where you pay a monthly subscription of $39.99 but no individual sold product fees (in addition to all of Amazon’s other fees). We recommend starting with the Individual account until your sales volume exceeds 40 units per month.

Assuming you’ve already researched and purchased your inventory (and we have a post that can help you with researching products to sell on Amazon), the next step is to begin creating product detail pages for them.

While you’re responsible for the lion’s share of information on a product detail page, actions from buyers and Amazon will regularly change how the product detail page appears.

Remember how we listed features like average rating, availability and Buy Box as stuff that appears on a product detail page? These are examples of things that you don’t directly control, as buyers will leave reviews that affect your rating, they may clear out our inventory, and Amazon is the one responsible for whether or not your product detail page has a Buy Box on it.

The rest, though, is in your hands.

If you have a Professional account, you can download a template to upload product offers in bulk. Toggle over to the Inventory drop-down menu and select Add Products via Upload to use this method.

If you have an Individual account, you’ll need to work with products one at a time.

Also Read:- 8 Tips for Finding the Best Rental Home and Apartments

Comply with Amazon’s Terms of Service

No matter which type of account you have, make sure to follow Amazon’s rules for creating a product detail page. This encompasses everything from being accurate and honest to comply with their Terms of Service, and everything in between.

To help you get things right, follow these simple steps.

  1. Select the right category for your product. You can either search for a category in the search terms box and choose to Find Category or browse through various categories.
  2. Input the barcode information, whether that’s a UPC, ISBN, EAN or another number. If Amazon needs more information about a certain product, they’ll indicate that with an asterisk.
  3. Upload images, making sure to follow Amazon’s image requirements.
  4. Describe the product’s features, as well as including the product’s condition and shipping details.

Voila, you’re done! You’ve just created a product detail page for your product and can get down to working on selling it.


What is Amazon TACoS Mean?

Amazon TACoS If you’re a third-party Amazon seller advertising on the marketplace then it’s essential that you measure how it performs. Sellers want to gain buyers’ attention affordably — so, if you’re spending a lot of money on advertising and not seeing much back in terms of extra sales, then you might want to stop or optimize it.


In a study by Econsultancy, 77% of marketers agreed that the success of advertising should drive the level of budget allocated to it.

There are many ways to measure the success of Amazon advertising. This post will examine Amazon TACoS which has started to gain traction recently as a key performance metric.

Before we dive in any further, let’s start with the basic question.

Related:- In this February in the Palm Beaches

What Does Amazon TACoS Mean?

Amazon TACoS has nothing to do with Mexican food. Instead, it stands for the total advertising cost of sales. It measures your advertising spend relative to the total revenue generated.

The TACoS metric is growing in popularity across the eCommerce sector and gives you a snapshot of how your Amazon PPC ads are performing and directly affecting sales.

How to Calculate Your TACoS

To work out your TACoS, you divide your total advertising spend by your total sales revenue and then multiply it by 100.

TACoS = (Advertising Spend/Total Revenue) x 100

With this information, you can better decide how much your advertising is driving sales.

How to Identify If You Have a Good Amazon TACoS

Amazon sellers worry about how their Amazon ads are performing. If terms of TACoS, the lower the better,

  • A low TACoS rate means your advertising is generating steady sales and your brand is growing.
  • A high TACoS rate means your advertising is generally underperforming and needs to be optimized (new bids, new products or new keywords).


     Example scenarios:

  1.   TACoS is flat or falling – Organic sales are increasing
  2.   TACoS rising – Organic sales are decreasing. Ad costs are increasing.
  3.   ACoS falling and TACoS rising – Organic sales are decreasing.
  4.   ACoS and TACoS both rising – Acceptable for new product promotion.

    Related: 6 World-Class Dive Spots in Palm Beaches

Final Thoughts

Amazon TACoS is a key performance metric which assesses the impact of advertising relative to Amazon sales. Calculating TACoS is crucial for any Amazon seller advertising on the platform.

Monitoring TACoS will give you a more comprehensive view of your overall business performance than your ACoS. It will also help you decide the long-term strategies for your Amazon business.


7 Expert Ways to Reduce Returns on Amazon

Returns Dealing with returns on Amazon is a matter of when, not if, given enough selling history. But while you can’t avoid them entirely, you can reduce returns on Amazon by following these seven tips from RepricerExpress. Read on to keep more money in your pocket.

amazon returns

1. Start From the First Point of Contact with Stunning Photos

Your first point of contact with buyers is through images, as good pictures increase sales by grabbing attention right away and make the buyer decide on the spot if they’ll keep reading.

You don’t need a fancy camera to take great images, so avoid splurging on one for now. And if you have neither the budget for a camera nor the skills to take great photos, there are plenty of sites with free stock images.

See Also:- Gorillaz Drop Latest ‘Song Machine’ Episode

2. Are Your Images in 360 Degrees?

Whatever best practices you use in taking product images, there’s one that stands above the rest: shooting a product with a 360-degree view.

This means showing all sides of it so they can get an experience that’s as close to holding it in their hands as possible. For example, if you sell shoes, it’s crucial you photograph the footwear from the top, bottom and both sides so buyers can really see what the shoes look like.

And if your product doesn’t really warrant a 360-degree view? Maybe something like a power bank? Then shoot closeups of features, accessories or attachments, like the operating buttons, USB outlets or if it has an included LED flashlight.

3. Keep Going with Accurate Product Descriptions

The product description is your next point of contact with the buyer and a chance to go into even more, accurate detail about what you’re selling.

The more informed a buyer is about what they’re about to buy, the more tempered their expectations will be.

Think of it like announced wait times on public transit vs posted schedules. If a bus schedule says the next vehicle will arrive at 9:30 and that time comes and goes with no bus, the waiting passenger is going to be upset.

But if there’s a real-time display that says, in minutes, when the next bus will arrive— even if it’s later than the posted time — the rider will be more understanding because they’ve been informed of actual circumstances.

The same goes for your product descriptions. There will be buyers out there for whom something in the less-than-new condition is fine…if they’re informed ahead of time.

4. Why Not Add-in Videos, Too?

Now that you’ve got stellar images and tightly written copy, kick things up a notch by adding video into the mix. Product videos help blend the visual and written media together by giving buyers a deeper understanding of the product’s uses, features, benefits, and possibilities.

Keep videos on the shorter side (under five minutes) and make sure to show the product being assembled (if necessary) and how real people use it.

5. Include a Sizing Guide, If Necessary

Men usually have an easier time buying clothes than women because their pants and shirts come with specific measurements. They don’t have to guess if a Size 16 is actually a Size 8, or if that’s medium or large.

But no matter what kind of clothing or accessories you sell, avoid all confusion by including a sizing chart. List the sizes on your garments with their equivalent in inches or centimetres, and give detailed measuring instructions if necessary.

I bought a pair of motorcycle gloves this summer, which I was hesitant to do because I couldn’t try them on for an exact fit. But the buyer I ended up going with included a chart on which areas of my hands to measure and how that corresponded to the sizes of gloves offered. Problem solved, and it took hardly any time for me to find the right size.

6. Fend Off Returns with Timely Customer Support

I recently bought a book for a friend, but it had to be shipped in from a different country. As the expected arrival date inched closer and the shipping status hadn’t budged from “Shipped”, I started to get concerned and reached out to the seller.

Just a few hours later, they got back to me and included a different courier link than the one in my Amazon order history, giving me better insights into where the book was. While it didn’t arrive as quickly as I’d hoped, I was happy to get a fast answer AND a different link that provided better information.

I wasn’t going to return the book, but I was getting pretty antsy. Other buyers will get far more impatient and reactive and go for the return method if they feel like they’re being ignored, so respond to questions and concerns right away, give them any missing information and assure them you’re doing everything you can on your end to help them make the best choice possible.

See Also:- Woman Gaga Goes Intergalactic ‘Stupid Love’ Video

7. Use Feedback and Reviews to Better Your Image

Let’s start with reviews. Read over them carefully and see what common themes, for the better or worse, jump out at you. If you’ve identified negative issues that could lead to returns, address them right away before they turn into refunds.

And if it’s past the point of that, then salvage a bad situation by straight-up asking the buyer what made them want to return the product. After they’ve initiated a return request, you can ask them to provide a long-form answer or link them to a multiple-choice survey so you can better understand why the return happened.


What is Amazon Buy Box Listing Suppression?

Amazon Buy You’ve worked incredibly hard to get a Buy Box and finally won one…but now it’s gone from your listing. This is called Buy Box listing suppression, and RepricerExpress will show you how to avoid it and what to do if your Buy Box goes away.

Buy Box

What Happens When a Buy Box Listing is Suppressed?

Just about every seller on Amazon tries to win a Buy Box. Not only does it really simplify the purchasing process for shoppers, but it also usually means a big increase in sales for the merchant.

It can be tough to win the Amazon Buy Box, as Amazon takes into account your fulfillment method (Fulfillment by Amazon almost always makes it easier), seller history, account health, the positivity of reviews and competitive pricing.

If Amazon thinks you meet their criteria to a high enough standard, you may find a Buy Box on your listing page. By the same token, they may remove your Buy Box if they feel your work has slipped. This is because their priority is ensuring customers get the best shopping experience, like weighting listings so that “better” sellers are given higher visibility.

[Also Read:- Google, YouTube really should remove murder films, father of slain journalist tells FTC]

When Amazon removes the Buy Box from the product page, instead of seeing the “Add to Cart” button, you will see a box that states “See All Buying Options”.

Buy Box1

Why Would Amazon Suppress Your Buy Box Listing?

There are many reasons why your Buy Box would get taken away, along with what you can do to get it back.

1. You’re Not Prime-Eligible

Remember how we mentioned at the beginning that using FBA makes your chances of winning a Buy Box so much higher than not? The fees buyers pay through their Prime memberships mean a lot to Amazon, so naturally, they’ll direct shoppers towards Prime-eligible listings over non-Prime listings.

As well, being Prime-eligible means greater assurance to the buyer that their shopping experience will be an easy, satisfying and consistent one, which is in line with Amazon’s priority of great customer service.

2. You’re Too New at Selling

In keeping with the great customer service theme, being too new at selling means you won’t get a Buy Box because you don’t have enough history and credibility built up yet.

Usually, Amazon likes to see how you perform over a 30-day timeframe so they can gauge if you’re able to handle their shipping requirements. During this “trial period”, do everything you can to avoid late shipments, order cancellations and not confirming shipments.


3. Your Prices Aren’t Competitive Enough

Amazon has a pricing algorithm in which the exact details aren’t known, but the generalities are. And that means products with competitive pricing generally get — and keep — the Buy Box over products that aren’t.

Although there are rare cases where a Buy Box listing can be suppressed if the price is too low, it’s almost always when it’s too high. Sometimes that “too high” mark can be by just a dollar or two, especially if an external competitor beats you by that little.

As a general rule, your products’ prices should be around the MSRP, or a bit lower. You can easily maintain this by using a repricer to activate pricing rules when competitors change theirs.

4. You Don’t Sell Enough

Maybe you’re happy being a part-time seller on Amazon where you only move a handful of units each month. That might be as far as you want to take things or can handle, but don’t expect to keep a Buy Box on your listing with a low sales volume.

Although it’s unknown what the exact quantity for sales volume is over a given timeframe, something ridiculously low, like 6 fulfilled orders in the past year, is probably going to net you a Buy Box listing suppression.

5. You Don’t Have a Complete Listing

Creating a listing from scratch can be time-consuming but dedicate the hours to getting it right. Make sure your listing has a main image with its supplementary images meeting Amazon’s image standards. Check that you’ve got all necessary and relevant information to go along with the product, the title is at the right character count (200), and your product condition is accurate.

And always, always double-check that you’ve got the right category, that your product isn’t a prohibited one or in violation of Amazon’s selling policies, and that it’s not a counterfeit, unsafe or expired item.

6. Your Seller Metrics Have Dropped Too Low

You absolutely need to maintain good account health if you expect to keep the Buy Box on your page. This means having a 30-day seller rating of at least 90%, with all the individual metrics that comprise the overall score.

The six main metrics you need to pay attention to and maintain are shipping time, order cancellations, chargebacks, customer inquiries, customer reviews and A-to-z guarantee claims. But even though these are the major ones, don’t forget about the order defect rate and pre-fulfillment cancel rate, too.


5 Great Tips to Increase Amazon Sales in Q1 2020

Amazon Sales

Amazon Sales The holiday rush is over and you can relax after all the effort you’ve put into 2019. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now. To keep the momentum going, RepricerExpress has five tips you can use in 2020.

1. Leverage Q4 Sales Into Making Q1 Successful

If you’ve done everything right, then your Q4 will have been your most successful quarter of 2019. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter. There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2019’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you can reduce the post-holiday slump by a lot and pad your Q1 more than other sellers.

[Also Read:- Top 20 Wine Blogs to Follow 2020 ]

2. Turn Holiday Items Into Cold Weather Items

For many buyers, winter lasts a lot longer than just Christmas. And if you can ‘transform’ Christmas items into winter items, then you’ve got a good shot at boosting your Amazon sales in Q1. For example, things like skis/snowboards, sweaters, jackets, gloves, scarves, boots, car accessories, and outdoor items are frequently bought to be given as Christmas gifts, but they still have used through January and February (and even March and April, depending on the climate). Highlight these products’ important points as being necessary for the next several months (instead of the holiday-themed copy previously used) and reach out heavily to buyers in colder climates.

3. Diversify By Not Focusing Too Heavily on Seasonal Sales

Christmas sales are one of the biggest money-makers for Amazon merchants, but don’t let that become your golden goose. Instead, diversify your inventory so you’ve got good products available year-round. Look for items that have high potentials with low turnovers, and then add in some low-margin high-turnover items to balance things out. This way, you’ll have a good selection of products to keep sales even and consistent in Q1 (and the rest of the year).

4. Start Thinking About 2020’s Holidays

The next big holiday on your calendar is Chinese New Year (25 January), Valentine’s Day (14 February), St. Patrick’s Day (17 March) and Easter (12 April). And though it’s not an official holiday, many Americans consider the Super Bowl (2 February) to be one. This gives you a huge opportunity to move products in multiple categories, like candy, clothing, books, videos, gift baskets, electronics, decorations, toys, beauty care and more. Right now, you’re in a good position to start the prep and get a jump on your competitors. But don’t wait too long!

5. Keep Things in Perspective

Lastly, with all the work you’ll be doing to get ready for Q1, it’s important to keep everything in perspective. Q4 is a giant quarter and not really reflective of the entire year. It’s incredibly tough to match those sales no matter who you are, as people just don’t spend as much in the other three quarters. Buyers have spending hangovers and can’t part with as much money as they just did, so don’t inflate your expectations based on how you did in Q4.

You should instead be looking at Q1 as its own distinct quarter with its own distinct personality and realities, and based your strategies around that. And instead of comparing Q4 to how you do in Q1, tweak your expectations so you’re comparing 2019’s Q1 against your Q1 from previous years. This will help keep expectations in check and help you surpass your Q1 performances from other years.

[Also Read:- Best Wine Pairings for Holiday Cookies]

Bonus: Tips for Top Amazon Seller Stephen Smotherman

  • Feed the beast: When January hits, keep sending inventory to Amazon. The more items you have in Amazon’s warehouses, the more opportunities for sales.
  • Keep on top of returns: January can be a busy time for returns after a busy Christmas period of sales. Make sure you follow this six-step guide for dealing with Amazon returns.
  • Adjust your sales expectations: After great sales in Q4, Q1 can be a bit of a comedown for many sellers. It’s normal to have “slow sales days” so don’t fret too much — just keep working on building your FBA business.
  • Adjust your sourcing expectations: When sourcing inventory in Q1, revisit your sourcing parameters and only buy the inventory you expect to sell well in the first half of the year.
  • Always look ahead: To be successful long-term you need to develop a proactive business strategy. Sellers need to look ahead to the next month, next quarter rather than looking short-term.