The Top Amazon News Stories (February 2020)

Amazon News

February 8-14

Amazon founder Jeff Bezos buys ‘most expensive home’ in Los Angeles: Sky News reports that Amazon founder Jeff Bezos has bought a Beverly Hills mansion from media mogul David Geffen in a record-breaking transaction for Los Angeles, according to the Wall Street Journal. The world’s richest man is said to have paid $165m (£126m) for the property – known as the Warner Estate – which would make it the most expensive home in the Los Angeles area. It beats the previous record set last year when Fox Corporation chief executive Lachlan Murdoch bought the Chartwell estate in the city’s Bel-Air neighbourhood for $150m (£115m).

Amazon wins injunction in US ‘Jedi’ contract fight: BBC News reports that in a win for Amazon, a judge has hit pause on a major US government contract. Amazon which had been favoured to win the cloud computing deal, sued last year after the US Defense Department gave the opportunity to arch-rival Microsoft instead. Amazon has accused officials of bowing to pressure from Donald Trump. The US president has often attacked Amazon and boss Jeff Bezos, who also owns the Washington Post newspaper.

Amazon can’t end fake reviews, but its new system might drown them out: Jason Del Rey at Recode reports that fake reviews still exist on Amazon, but the dominant online shopping platform recently made a big change that might help drown them out instead. The online retailer quietly introduced one-tap ratings for product reviews late last year, making it possible for shoppers to provide a star rating without needing to write a review to accompany it. The change has already led to an increase in overall customer feedback, a competitive advantage that Amazon has over many of its biggest brick-and-mortar competitors.

Jeff Bezos has sold nearly $4.1 billion worth of Amazon shares in the past 11 days: Annie Palmer at CNBC reports that Amazon CEO Jeff Bezos has sold nearly $4.1 billion shares in his company over the past 11 days, according to filings with the Securities and Exchange Commission. The transactions were made as part of a prearranged trading plan. Representatives from Amazon weren’t immediately available to comment on the latest sale.

Read More:-The Best of Amazon Prime in 2017

A first peek inside Amazon’s new grocery store concept in Los Angeles: Bloomberg reports that Amazon’s facility in the Woodland Hills neighbourhood looks remarkably similar to a conventional supermarket. The company has kept construction inside the store firmly under wraps, and, until now, no one has peeked in on Amazon’s latest plan to upend how food is sold.

February 1-7

Amazon plans to create 15,000 jobs in a suburb of Seattle, as tensions with its home city intensify: Typer Sonnemaker at Business Insider reports that Amazon is looking to drastically expand its presence in a suburb outside its hometown of Seattle. In a blog post on Thursday, the company announced plans to create 15,000 additional jobs in Bellevue, a city where it currently employs just over 2,000. The new jobs will be spread across several Amazon divisions, including operations, devices, Amazon Web Services, and Project Kuiper, the company’s internet satellite initiative, a spokesperson told Business Insider.

Amazon Choice label is being ‘gamed to promote poor products’: Alex Hern at The Guardian reports Amazon is promoting poor-quality products with an “Amazon’s Choice” badge as cunning sellers manipulate the algorithmic recommendation system behind the label, according to research from the consumer rights group Which?. Many of the most popular items sold on are labelled Amazon’s Choice, a thin blue badge that renders a product more visible on the search results page. Despite the name, Amazon does not actively select the products it declares its choice: the company instead automatically bestows the commendation on products that match an undisclosed set of criteria including good reviews, low price and fast shipping.

Bezos’s sales on Amazon stock reach $3.45 billion in a week: Tom Metcalf and Sophie Alexander at Bloomberg report that Jeff Bezos is on a selling spree. Stock disposals by Amazon’s founder and chief executive officer over the past week have reached 1.7 million shares, or $3.45 billion, according to the latest round of regulatory filings. The stock has ticked higher regardless, gaining 9.6% since Jan. 30, the day before his sales began. The transactions are part of a pre-arranged trading plan.

Do you smell what Bezos is cooking? Amazon could buy the WWE: Jesse Pound at CNBC reports that Amazon could potentially tag-team with the world’s biggest wrestling brand to gain an advantage in the streaming wars, according to a Needham. Not only could the Jeff Bezos-led tech retail juggernaut buy the streaming rights to World Wrestling Entertainment content, but it also could potentially buy the whole company one day, Needham analyst Laura Martin said. WWE’s over-the-top streaming platform would be attractive to Amazon or other streaming services because it brings in a loyal fanbase, unlike new shows the companies are developing.


The Best of Amazon Prime in 2017

S o many of our biggest trends in 2017 were set by Prime members around the world. And Prime members shopped last year – ordering more than five billion items in 2017 with Prime. They also used digital benefits more than in past years – see below for So many of our biggest trends in 2017 were set by Prime members around the world. And Prime members shopped last year – ordering more than five billion items in 2017 with Prime. They also used digital benefits more than in past years – see below for more details on what they watched, listened to, and read.

Amazon Prime

“From Fire TV Stick and Echo Dot to Imagine Dragons, Manchester by the Sea, and even the Instant Pot, Prime members certainly have great taste! Tens of millions of members around the world enjoy the many benefits included with Prime, and in fact, more new paid members joined Prime worldwide this year than any previous year. In 2017, more than five billion items worldwide shipped with Prime and members used digital benefits like Prime Video, Prime Music, and Prime Reading more than ever before,” said Greg Greeley, Vice President, Amazon Prime.

“Our Best of Prime feature not only demonstrates what was trending this year, but it also gives us insight into what members love, providing additional inspiration as we continue to innovate, invest, and make Prime even better in 2018.”

Most played songs and artists on Prime Music

More on Prime Music:

  • Prime members in the U.S. loved listening to curated playlists by Amazon Music experts, including; “Top Prime Songs,” “Uptempo Pop for Work,” and “Relaxing Acoustic Pop.”

Prime Reading unlocks what’s new and brings back classics

  • Dystopian novels held the top spots on Prime Reading’s 2017 ‘most borrowed’ list, including Margaret Atwood’s The Handmaid’s Tale and George Orwell’s 1984.
  • When it came to magazines, food publications Clean Eating and Bon Appétit Magazine held the top ‘most read’ spots on Prime Reading. The most popular Prime-eligible audiobook on Audible was No Excuses! by Brian Tracy.

Read More:-CMA threatens StubHub with court docket motion

Amazon Originals Were in Demand on Prime Video

More on Prime Video:

  • Live coverage of 10 NFL Thursday Night Football games on Prime Video this season reached more than 17 million combined viewers in over 200 countries and territories.
  • Based on trailer views, one of the most anticipated Prime Originals in the U.S. was Tom Clancy’s, Jack Ryan.

More great entertainment with Twitch Prime and Audible Channels for Prime

  • Twitch Prime members worldwide ordered more than five million pre-release games with a Prime discount.
  • Twitch Prime offered more than $1,100 in free gaming content in 2017, including 23 full games for free and 113 pieces of loot across 19 of the most popular games of the year. This included rare or exclusive content in Overwatch, Player Unknown’s Battlegrounds, and Warframe, which were three of the most popular bundles of loot among Twitch Prime Members in 2017.

Instant Pot was Hot
A Prime Day favorite in the U.S., the Instant Pot heated things up in 2017. Instant Pot was the most gifted item on Amazon Wedding Registry, and the most Wish Listed item of the year by members and the Instant Pot Cookbook was the most gifted book by members as well in the U.S. in 2017. In fact, the Instant Pot found itself a spot in homes from coast to coast and was delivered to 27,000 U.S. zip codes.

Check out the full list and see what else topped the lists at Best of Prime 2017.


CMA threatens StubHub with court docket motion

The Level of competition and Markets Authority (CMA) has issued a warning to the secondary ticketing firm, StubHub, just after determining problems with the facts it supplies on its Uk internet site.

It is involved that the internet site is breaking buyer regulation,
regardless of the company committing to change the details it supplies following
an investigation from the CMA.

The CMA announced these concerns incorporate:

  • failing to adequately alert clients tickets might
    not grant them accessibility to an celebration.
  • misleading prospects on ticket availability.
  • concentrating on Uk customers with tickets for gatherings
    shown on non-United kingdom primarily based versions of the web-site, which may not comply with United kingdom
  • failing to advise consumers wherever they will be
    allotted in a location
  • failing to take ample ways to assure that
    the whole addresses of enterprise sellers are shown.

If StubHub does not comply to the modifications the CMA has
requested, it may well experience the regulator in court docket.

Main govt of the CMA, Andrea Coscelli, explained: “StubHub
had previously committed to make important improvements to the information on its
site, so everyone purchasing a ticket would know what they had been getting just before
parting with their income. It is thus unacceptable that we have now found
these fears.

“We have demanded swift action to resolve these difficulties and
are pleased that StubHub has mentioned it will make changes in response. We will
carefully monitor the firm’s initiatives and, if it does not quickly implement
alterations that satisfy us, we will get even more motion – probably via the

“As we keep on to take a look at these client cases, it is now
crucial that the CMA is presented more powerful powers to rule on whether or not a enterprise
has broken the legislation and impose fines if essential. We will carry on to operate with
the Authorities on the most productive way to obtain this.”

Wayne Grierson, the NEMEA regional manager at StubHub British isles,
responded: “StubHub United kingdom has complied with everything that the CMA requested
pursuing their investigation into the on line secondary ticketing sector in
2018. Our compliance with our undertakings was verified as a result of a compliance
audit in 2019. We have generally cooperated intently with regulators in the
passions of our lovers and will continue on to do so.

“The CMA has now created more asks. We remain in open
dialogue with the CMA to deal with both of those these new asks and any remaining valid
considerations about disclosure of details on our internet site. We are doing work carefully to
take care of these as quickly as attainable, and in the very best interest of our
buyers, the lovers.”

StubHub is envisioned to be taken above by ticketing rival, Viagogo, which was also on the getting finish of a CMA investigation. Nonetheless, the CMA dropped the circumstance previous yr just after the web-site produced sizeable alterations.

The CMA is investigating the proposed takeover to determine
whether the mixture of the two internet sites will have an impact on competition in the Uk.


Shade, Tailor made Appears to be to Rule at Functions, Rental Execs Say

What appears to be like will rule in function rental in the Roaring 2020s? Think colour and tailor made, rental leaders say.

“As we exit a 10 years complete of minimalist appears, I imagine you will see the monochromic design fade away,” suggests Lindsey Saxon, account govt at Cleveland-centered Party Source. “You will see models introducing kinds with bold shades, irrespective of whether that be as a result of chairs, linens, dinnerware or even floral.”

Events are also transferring away from “family style” in favor of far more individualized elements, says Brigitte Bates, company development supervisor of Teterboro, N.J.-based mostly Social gathering Rental Ltd.

Likely Green A key colour for 2020 will be green—as in sustainability. “Popularity for ‘green’ or sustainable weddings has grown, and renting products suits by substantially lowering paper and plastic waste,” suggests Michael Berman, CEO of Stuart Function Rentals in Milpitas, Calif. “We are consistently environment up recycling stations at receptions.”

A further element shaping the look of function rental this yr: the unbelievable electricity of social media.

“Everyone is pondering about projecting their hashtag moments to ensure their event is viewed as effective by their buddies,” Berman claims. “The effects for rental businesses is the improved obstacle of giving items that set the stage for amazing visuals.”

Social media and the mighty smartphone not only assist party hosts share the look of their functions with the world these applications also aid rental organizations much better realize their customers.

JUST Exhibit ME “The visualization part of social media, this sort of as Pinterest and Instagram, has assisted with interaction and better being familiar with shopper needs, as they are equipped to display us what they are searching for fairly than just describing their suggestions,” states Heather Rouffe, managing companion at Atlas Event Rental in Boynton Seashore, Fla.

But social media can be too substantially of a fantastic thing.

“At times in our field and other individuals, well-liked seems can develop into a very little too recycled on-line,” states Kathleen Schmidt, account govt with Arlington, Va.-centered DC Rental. “So it’s essential to hold the mix eclectic when purchasing new inventory.” She adds, “We also like hearing from customers, who saw anything reimagined on Instagram. You in no way know when you could give new everyday living to an older inventory merchandise. All people loves a remix.”

Talking TABLES Eating desk traits in 2020 will characteristic an countless blend of plan combos. The regulations? There are not any.

“We will go on to see is a blend of styles, textures and height,” Saxon says. “Height is a entertaining way to transform up a desk scene. Incorporating top to the area really draws the eye to new concentrations. You can also insert texture to your tables by mix and matching linen and linen-a lot less tables.”

Shade is a further powerful way rental businesses will hold points fascinating in 2020.

“Colored glassware pops blended with classic kinds has been a preferred trend,” suggests Whitney Demchak, inventive director of Eighty 4, Penn.-based All Events Celebration Rental. “Adding a colored or specialty water goblet provides the gain of bringing coloration or theme to the desk when retaining the rest of the glassware classic and obvious for an classy combination.”

A speaking of drinking water goblets …

“The day of the drinking water goblet is back,” states J. Riccardo Benavides, founder and artistic director of Concepts Functions and Rentals, San Francisco. “More shoppers are concentrated on glassware that isn’t for liquor considering that several are targeted on health and fitness, and a great h2o goblet can provide panache to an in any other case neglected beverage” …

See the full tale in the Spring issue of Exclusive Situations. Not a subscriber? We can correct that—just simply click listed here.


How to Reduce Your Amazon Packaging Waste

Amazon Packaging in 2013, analysts at one firm estimated that Amazon shipped 608 million packages in the U.S. alone, meaning the retailer sent over 1.5 million packages each day. This is a convenient and expedient way to do your shopping, sure, but it’s also a drain on resources. Think of the cardboard box or plastic mailers you might receive in a single order and multiply that by 608 million—all materials that might end up in landfills if not recycled or reused appropriately (in addition to air pillows or other packaging materials you receive).

It’s a growing problem and even Amazon’s recent efforts to make their business greener, have been hit or miss. (In February, the company made headlines after its plastic mailer became a serious problem for several recycling facilities, entangling their machinery.)

Of course, the real sustainable solution is to shop local over using an online retailer like Amazon to save on resources needed to transport your package across the country. But if you want to reduce some of your packaging waste as a regular Amazon shopper, it’s easy—just consolidate your orders in advance and reuse whenever possible. You may not reduce your waste to zero, but it’s better than adding to the problem.

Consolidate your orders and schedule a delivery date

As a frequent Amazon customer, the easiest thing to do to reduce your waste is to consolidate your orders; as the retailer writes on its website, items from multiple orders will be combined into the same package whenever possible, which helps to reduce the use of packaging materials.

For this to happen, all orders must be placed through the same account, shipped to the same address, and ordered “around the same time,” usually on the same day. You should also buy items that are labeled “fulfilled by Amazon” to ensure they’ll be packed and shipped together from the same Amazon fulfillment center. When you place an order, you should immediately receive a confirmation email with details as to whether the items will ship together.

You could also ship eligible items and schedule a delivery date through Amazon’s Day program if you’re a Prime member. Just add items to your cart throughout the week and upon checkout, select the Amazon Day option and choose your preferred delivery date. If you want to guarantee you’ll be home to receive your items, Amazon Day is useful for that exact purpose, too.

You can’t use Amazon Day for quick one-day shipments, however. You need to reserve a delivery date at least two days in advance of your order, so keep that in mind while shopping.

Read More:- How to Recycle Your Amazon Boxes

Order using recyclable packaging and through Warehouse

While this won’t apply to every item you find on Amazon, the company will ship certain products in recyclable packaging as part of its “frustration-free” program (designed to tackle “wrap-rage”). Instead of a traditional Amazon package with bubble-wrap, plastic or even smaller boxes within that package, you might receive the item in a smaller, recyclable box and not much else, as this video demonstrates. (This also brings up separate concerns about how fragile products might ship, so I wouldn’t order electronics through this program just yet.)

Items that can be sent with Amazon’s recyclable packaging will have a note beneath the option to buy that reads, “Item arrives in packaging that reveals what’s inside.” If it’s a gift, you can choose to “hide” what’s inside while checking out.

Alternatively, just visit Amazon’s website on recyclable packaging to find several products that can be shipped with fewer materials. As we’ve already mentioned, try to reduce your shipments by ordering your items together.

You should also take a look at Amazon’s Warehouse program to find deals on used products. Earlier this year, a reporter claimed that several Amazon warehouses in France and Britain trashed nearly 300,000 unsold or returned products in landfills, dubbed “destruction zones”; while the reports have mostly been limited to these warehouses, it should serve as a reminder that by shopping through Warehouse, you’re giving a product another life and using fewer resources. Just be sure to check an item’s condition on its product page so you can better assess its quality before buying.

Amazon Packaging

Keep boxes and packaging for returns and future use

If the items you purchase aren’t eligible under Amazon Day or Amazon’s recyclable packaging incentive, the next best thing is to reuse materials, particularly for returns. Keep a stash of boxes, plastic mailers or those air pillows around in case you need to ship something.

As we’ve written before, buying in bulk is also key and always opt to buy loose items, like fruits, over those in prepackaged plastic.

And recycle, recycle, recycle. Most, if not all, curbside recycling programs accept cardboard boxes. For air pillows or bubble wrap, use Earth911’s locator to research how to recycle these packaging materials near you which might require a trip to your local grocery or hardware store.


How to Recycle Your Amazon Boxes

Recycle This week, the Verge reported on the massive onslaught of Amazon’s cardboard boxes at recycling facilities everywhere—otherwise known as the “Amazon effect.”

According to Sims Municipal Recycling, one of the country’s largest recycling facilities that accept much of New York City’s recyclables, corrugated cardboard—the kind that makes up Amazon boxes—now represents nearly half of the local curbside recycling stream, as compared to just 15 percent in 2004.
And while this uptick may not be isolated to Amazon packages alone, the retailer certainly hasn’t helped the issue with the launch of its two-day and even more recent one-day shipping guarantees for Prime customers. (Back in 2017, Amazon said it shipped more than five billion items to its Prime users, which obviously doesn’t even factor in the number of shipments to non-Prime customers.)


With China’s ongoing ban on the import of our recyclable materials, the increased use of Amazon packaging puts greater pressure on American recycling facilities. More cardboard being recycled by consumers also presents enormous quality issues. (As the Verge notes, an increase of cardboard coming from consumers versus businesses is particularly bad as consumers are more likely to throw a cardboard box with other recyclables that might spill on or otherwise contaminate the cardboard. It then becomes useless as a recyclable.)

If you haven’t followed our holiday shopping tips on how to avoid relying on Amazon or used our advice on how to reduce your Amazon packaging, here’s a quick reminder with your Black Friday/Cyber Monday shipments coming in en masse. If you’re planning a gift exchange during the holidays, stock on up boxes now, reuse them during the holiday, and save yourself (and the environment) from buying gift boxes needlessly.

Read More:-10 Great Free Amazon FBA Tools

And if you do end up recycling your Amazon packages, here are a few tips to keep in mind: For one, be sure not to place any dirty items—and those in contact with food (ie. pizza boxes)—alongside your Amazon boxes to avoid contamination. Flatten the box, of course, just to make room in your recyclable bin as well as for the convenience of your curbside pickup.

The good news is that despite some facilities dropping certain recyclable materials from their curbside programs altogether, cardboard is still pretty widely accepted. (You can do an online search for your program’s rules to be sure or use Earth911’s search locator.) You might also search for any rules that pertain to whether you should remove tape from your packages; according to Recycle Bank, generally, you don’t have to worry about removing it as most facilities have a process to separate the tape from the box.

As for the other packaging materials that may come with your package, like those pesky plastic bubbles, you’ll likely have to find a nearby pharmacy or another big-box store with a drop-off container. They’ll typically accept other plastics like those single-use bags and even dry cleaning film.


10 Great Free Amazon FBA Tools

FBA Tools As Luther Vandross and Janet Jackson once sang, the best things in life are free. This is especially true when it comes to Amazon FBA tools that can help you take your game to the next level. RepricerExpress has the ten best ones you can start using today.

FBA Tools

1. camelcamelcamel

This is an FBA tool you should be using every day, several times a day. It alerts you to price drops, as well as gives you updates on a product’s sales rank and price history — all useful information for Amazon sellers.

2. Keepa

Keepa is fairly similar to CamelCamelCamel, with the main difference being the timeframes you can select to look at a product’s history. This one tends to give you a more immediate view of CCC’s more long-term look.

3. Keyword Tool

Just how it sounds, Keyword Tool lets you test out different keywords in various search engines, then filter by country, so you know which terms to apply and where.

4. FBA Calculator for Amazon

Knowing keywords and prices are only part of the equation — another is being able to calculate an item’s profit margin once you factor in fees and charges. Install it and have it work right there on the product page.

5. Google Trends

Did you know that keywords have historical trends and patterns? With Google Trends, you will! And not only will you know what happens, but you’ll also be able to see what that data is so you can plug in different keywords at different times of the year.

Read More:- What’s it Like to Interview at Amazon?

6. Google Keyword Planner

Type in a bunch of search terms, and see right away what their monthly hits are, and the level of competition is for each. Better yet, Google Keyword Planner will also show you related keywords with the same amount of information, just in case you missed anything. Oh yeah, they also offer live support.

7. AMZ Base

Stop looking for products the wrong way. Seriously, it’s time to give up bad habits. Start using AMZ Base so you can find ASINs and descriptions quickly and efficiently, saving yourself oodles of time in the process.

8. URL Shorteners

The best two URL shorteners in the business are Google Short URL and Bitly. Because they’re so similar, ultimately it comes down to which interface you like better. Make sure to take advantage of all the extra resources both offer, too.

9. Unicorn Smasher

Be warned: you’ll encounter a lot of colour and graphics when you first click onto it. Once you explore past the colours, you’ll find a tool with tons of awesome features, like revenue estimates, monthly estimates, data analysis, and a lot more.

10. Sonar-tool

Last but certainly not least, this free FBA tool aggregates product data into a handy database. It’s very useful for collecting information to research which products are worth selling for you so you can make an informed choice. If you’re not at the narrowly-focus research stage, then use it as an idea generator to help shape which direction to go in.

Final Thoughts

While it’s not free forever and ever, RepricerExpress does start off free and is another tool you should add to your arsenal. We’ll help you craft pricing rules that work for you, then take care of the behind-the-scenes processes so you can focus your attention elsewhere. So don’t wait another day and sign up now to get your 15-day free trial.


What’s it Like to Interview at Amazon?

Interview while we get onto that, here are 3 questions which the hiring managers ask while conducting Amazon Interview Question and Answers sessions before selecting a new hire:


  1. Do you know our CEO? How do you pronounce his name?
  2. How would you solve problems if you were from Mars?
  3. Tell the story of the last time you had to apologize to someone.
  4. What is the most difficult situation you have ever faced in your life? How did you handle it?
  5. Walk me through how Amazon Kindle books would be priced.
  6. Who was your most difficult customer?
  7. What would you do if you found out that your closest friend at work was stealing?
  8. If your direct manager was instructing you to do something you disagreed with, how would you handle it?
  9. What would you do if you saw someone being unsafe at work?
  10. Do you think you’ll reach a point where you storm off the floor and never return?

There are 3 questions which the hiring managers ask while conducting Amazon Interview Question and Answers sessions before selecting a new hire:

  • Will you admire this person?
  • Will this person raise the level of effectiveness?
  • Along what dimension might this person be a superstar?

Amazon founder and CEO Jeff Bezos believe that the answer to these three questions helps to hire managers zero in on new talent that meets the company’s exacting standards, which in turn will improve the overall talent pool in the long run. Bezos himself has been very hands-on with the Amazon hiring process, personally interviewing every single employee throughout Amazon’s early years, according to Wired magazine.

So if you’re headed into an Amazon Q and A session, know that any questions your recruiter asks are an attempt to determine how you fare on these three counts. Here are 10 questions you may be asked:

Do you know our CEO? How do you pronounce his name?

Tip: It is “Bay-zohs,” not “Bee-zos”.

How would you solve problems if you were from Mars?

The interviewer wants to see if you can think out-of-the-box. Consider sharing a personal anecdote that shows how you came up with a creative solution to a customer problem, improved an internal process or made a sale via an innovative strategy.

Learn More-How much does Amazon love dogs?

Tell the story of the last time you had to apologize to someone.

Can you admit to mistakes? Are you a team player? That’s what the recruiter wants to know. Most of us have made several mistakes, but pick one where you apologised and managed to right the wrong successfully, and let that be the focus of your story. NEVER say you have not had to apologize – it makes you appear highhanded.

What is the most difficult situation you have ever faced in your life? How did you handle it?

Stick to a professional anecdote – don’t share a personal story – and find one that has a happy end. Be positive; it tells your interviewer that you are resilient and willing to work around a problem. Seeing a project through on a tight budget, getting a project back on track when a deadline is missed, handling a difficult client, etc are some situations you can talk about.

Walk me through how Amazon Kindle books would be priced.

Read up on how the royalty system works. Our recommendation is – Amazon pays out a royalty of 70% on all Kindle titles priced between $2.99 to $9.99. For eBooks priced below $2.99 and above $9.99, Amazon pays out only 35%. For writers who want to generate leads via their online books, say for seminars, it makes sense to price the title below $2.99; specialized titles will sell over $9.99. All other categories should stick to the 70% royalty.

Who was your most difficult customer?

Share an anecdote where you managed to solve the problem. Emphasize how you stayed calm and diffused the situation.

What would you do if you found out that your closest friend at work was stealing?

Your loyalty – to the company and your friend – is being questioned. Say you’ll consider the nature of the offense before deciding how to proceed.

If your direct manager was instructing you to do something you disagreed with, how would you handle it?

Your interviewer wants to know how you handle disagreement and how good your negotiation skills are. Convey that you aren’t averse to speaking up, that you believe in communicating till you find a solution and that you can be flexible.

What would you do if you saw someone being unsafe at work?

Tell the interviewer that you have a duty of care to yourself and your work colleagues. Under these circumstances, you will let the person know that the way they are working can lead to an accident. If you know a safer way to do the job, you will suggest it. Otherwise, you will contact your supervisor.

Do you think you’ll reach a point where you storm off the floor and never return?

Make it clear you are able to keep your temper in check. Share how you would deal with a situation where have been provoked. Be sure to emphasize that you’re not indifferent, just calm. To find a job at Amazon,


How much does Amazon love dogs?

On any given day at our Seattle headquarters, employees share a workspace with as many as 7,000 dogs. At Amazon, bring-your-dog-to-work day is every day—a long-standing tradition that both Amazonians and their four-legged friends enjoy.


“Having dogs in our workplace is an amazing treat. They make employees smile, and we’re proud this is such a uniquely Amazonian tradition. It’s truly ingrained in our company culture,” explains Lara Hirschfield, our “Woof Pack” Manager. “Our employees love bringing their dogs to work and love meeting their co-workers’ dogs.”

It all started with Rufus

“Amazon has been dog-friendly since Day 1,” notes Hirschfield. “Our dogs add to the fun, dynamic energy of our workplace.” In the early days of, a husband and wife team brought their Welsh corgi, Rufus, to work with them, and he became a surprisingly productive part of the team. Employees would use Rufus’ paw to click the computer mouse to launch some of the earliest pages of

Rufus’ memory is still honored at Amazon: There are photos of him around campus, and there’s even a building in South Lake Union that was named after the beloved corgi.

On a typical day, thousands of dogs follow in Rufus’ paw steps. Some of the popular pooches at the company include Lucy the Labrador, Sherriff a Golden-Aussie mix, and a Papillion named Martini. If you land on one of our error 404 pages, you’ll be introduced to some of the dogs that come to work with their owners regularly.

Read More:- What’s it Like to Interview at Amazon?

Perks for pups

In addition to hanging with their beloved pet parents and getting fussed over by other Amazonians, there are plenty of fun things for dogs to do on campus. Reception desks in every office building are a must-stop spot to snag dog treats.

On the 17th floor of one of our buildings (Doppler), there’s a doggie deck—complete with a fake fire hydrant—where dogs can run around. The neighborhood has no shortage of poop bag stations, designated dog relief areas, and dog-friendly water fountains. This year, we also opened a community off-leash dog park in the Denny Triangle neighborhood for employees and dogs in the community to enjoy – it features rocks and other structures for dogs to play on.


Local dogs and their owners also enjoy organized events throughout the year. Barktoberfest, for example, is a big hit, offering dog-friendly treats, activities, and even a doggie Halloween costume contest.

Going beyond the campus

Our devotion to our four-legged friends doesn’t stop at making sure they’re enjoying their time on campus. Last year, in Tempe, Arizona, more than 90 Amazon employees, volunteers, and retailers came out to support the Ohana Animal Rescue. After more than 480 volunteer hours, the team completed 100 percent of Ohana’s renovation wish list, including creating new “meet and greet” rooms, renovating their medical exam room, organizing a 1,000 square-foot thrift store, and more. Three of the volunteers even went home as the proud new parents of adopted dogs.

Bringing teammates together, one dog at a time

Having pets in the workplace has been found to lower stress and boost morale. At Amazon, the benefits don’t stop there. The dog-friendly policy also contributes to the company’s culture of collaboration. As Hirschfield notes, “Dogs in the workplace are an unexpected mechanism for connection. I see Amazonians meeting each other in our lobbies or elevators every day because of their dogs.”