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5 Great Tips to Increase Amazon Sales in Q1 2021

The holiday rush is over and you can relax after all the effort you’ve put into 2020. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now.

Sales To keep the momentum going, has five tips you can use in 2021.

1. Leverage Q4 Sales Into Making Q1 Successful

If you’ve done everything right, then your Q4 will have been your most successful quarter of 2020. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter.

There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2020’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you can reduce the post-holiday slump by a lot and pad your Q1 more than other sellers.

2. Turn Holiday Items Into Cold Weather Items

For many buyers, winter lasts a lot longer than just Christmas. And if you can ‘transform’ Christmas items into winter items, then you’ve got a good shot at boosting your Amazon sales in Q1. For example, things like skis/snowboards, sweaters, jackets, gloves, scarves, boots, car accessories and outdoor items are frequently bought to be given as Christmas gifts, but they still have use through January and February (and even March and April, depending on the climate). Highlight these products’ important points as being necessary for the next several months (instead of the holiday-themed copy previously used) and reach out heavily to buyers in colder climates.

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3. Diversify By Not Focusing Too Heavily on Seasonal Sales

Christmas sales are one of the biggest money-makers for Amazon merchants, but don’t let that become your golden goose. Instead, diversify your inventory so you’ve got good products available year-round. Look for items that have high potentials with low turnovers, and then add in some low-margin high-turnover items to balance things out. This way, you’ll have a good selection of products to keep sales even and consistent in Q1 (and the rest of the year).

4. Start Thinking About 2021’s Holidays

The next big holiday on your calendar is Chinese New Year (12 February), Valentine’s Day (14 February), St. Patrick’s Day (17 March) and Easter (4 April). And though it’s not an official holiday, many Americans consider the Super Bowl (7 February) to be one. This gives you a huge opportunity to move products in multiple categories, like candy, clothing, books, videos, gift baskets, electronics, decorations, toys, beauty care and more. Right now, you’re in a good position to start the prep and get a jump on your competitors. But don’t wait too long!

5. Keep Things in Perspective

Lastly, with all the work you’ll be doing to get ready for Q1, it’s important to keep everything in perspective. Q4 is a giant quarter and not really reflective of the entire year. It’s incredibly tough to match those sales no matter who you are, as people just don’t spend as much in the other three quarters. Buyers have spending hangovers and can’t part with as much money as they just did, so don’t inflate your expectations based on how you did in Q4.

You should instead be looking at Q1 as its own distinct quarter with its own distinct personality and realities, and based your strategies around that. And instead of comparing Q4 to how you do in Q1, tweak your expectations so you’re comparing 2020’s Q1 against your Q1 from previous years. This will help keep expectations in check and help you surpass your Q1 performances from other years.

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Bonus: Tips for Top Amazon Seller Stephen Smotherman

  • Feed the beast: When January hits, keep sending inventory to Amazon. The more items you have in Amazon’s warehouses, the more opportunities for sales.
  • Keep on top of returns: January can be a busy time for returns after a busy Christmas period of sales. Make sure you follow this six-step guide for dealing with Amazon returns.
  • Adjust your sales expectations: After great sales in Q4, Q1 can be a bit of a comedown for many sellers. It’s normal to have “slow sales days” so don’t fret too much — just keep working on building your FBA business.
  • Adjust your sourcing expectations: When sourcing inventory in Q1, revisit your sourcing parameters and only buy inventory you expect to sell well in the first half of the year.
  • Always look ahead: To be successful long-term you need to develop a proactive business strategy. Sellers need to look ahead to the next month, next quarter rather than looking short-term.
  • Use the best Amazon seller tools you can afford: Depending on what stage your Amazon business is at you may want to invest in tools to help you with pricing, feedback, inventory management, keyword research and more.

Final Thoughts

Once you’ve got all your strategies set for Q1, the last thing you’ll want to take care of is pricing. Making sure you have the most competitive, aggressive and fair prices on the market can help boost Amazon sales for 2021.

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Best Amazon Sales Estimator for Sellers in 2020

Estimator Having a rough idea of what your sales should be is an essential part of selling on Amazon, starting from researching profitable product ideas and ending with adjusting your pricing rules post-sale.

Estimator

But if you aren’t a maths person or don’t know how to calculate all fees to come up with a final figure, RepricerExpress has your back with these Amazon sales estimator tools you can start using right now.

Jungle Scout

Amazon and Jungle Scout go together like peanut butter and jelly. Whenever you check out the best tools to use on Amazon for a variety of areas, Jungle Scout is usually on the list and for good reason, too.

One of the best parts is it’s free to use when on the website. All you have to do is plug in numbers for Best Sellers Rank Number, Amazon Marketplace and Amazon Product Category, hit enter, and get a rough idea of what your estimated sales might be.

AMZ Tracker

If you like the interface of Jungle Scout but want a beefier tool, then AMZ Tracker could be the one for you.

It’s a paid option, which means you get tons of features and specificities that can give you a more accurate idea of estimated sales than some of the free tools.

The basic tier starts at $50/month on the monthly plan ($41.70/month on the yearly plan) and gets you 50 products for sales tracking, and goes up to $400/month for the Legend plan ($333.33/month on the yearly plan) for 400 items.

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Unicorn Smasher

If you’ve checked out AMZ Tracker, you may have noticed a tab at the top of the page for Unicorn Smasher. Think of it as its budget-friendly (re: free) alternative where you can save money and still get a decent idea of what your estimated sales might be.

All you have to do is enter in your name and email to download it, then you can start using it right away as a Chrome extension and get the information you need right on your browser.

While it’s lighter on features than some other tools, Unicorn Smasher’s biggest benefit is efficiency. You can say goodbye to endless spreadsheets if all you want is quick guesstimates.

AMZ Scout

What’s neat about AMZ Scout is it’s a hybrid of paid-with-tons-of-options and free-with-the-essentials — and its sales estimator falls under the free umbrella of the many Amazon tools it offers.

Like Jungle Scout, you can get Amazon sales estimates right there on the browser. Just select a country and Amazon category from the dropdown menus, then enter in the sales rank and it’ll calculate how many sales per month you could be looking at.

Helium 10

We’ve written about Helium 10 before when it comes to various Amazon FBA tools you can use, but the Black Box tool on the app can really help you with estimating sales on Amazon. It’s got access to almost half a billion products on Amazon, giving you the depth and breadth you need to find the most profitable products.

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ASINspector

ASINspector is an amazing tool to use if you value hard data (and plenty of it) without fancy, dressed-up interfaces. It’s not to say it looks like variations on spreadsheets, but that they really pack in a ton of information, options and analytics and don’t need to distract from any lack of that with lipstick.

This is exemplified with their Amazon sales estimator. Sure, you can enter in numbers and get the basic results, but why stop there when you can get a much bigger picture? Combine the sales estimator with their other tools so you can get a much more accurate idea.

Final Thoughts

Knowing what something could cost or earn you should underline every product decision you make on Amazon. With one of these Amazon sales estimators, you can sharpen your product research and make an educated choice instead of throwing things at the wall to see what sticks.