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8 Best Amazon Seller Chrome Extensions

If you’re not onboard the Chrome extensions train, you’re in luck because there’s one seat left for you. In this post, RepricerExpress takes a look at ten of the best Amazon seller Chrome extensions.

Chrome

These ones will help you with everything from price tracking and product history to Amazon keyword research and competitor analysis.

1. Keepa

One of the best-known names when it comes to Amazon seller toolsKeepa is a souped-up Chrome extension that will give you price history charts and drop alerts for hundreds of millions of products. While its database is constantly updated and refreshed, one drawback is that shipping costs aren’t tracked so you’re on the hook for that one.

Everything else, though, is five stars. The Chrome extension is free to use with in-app purchases, but you don’t have to register to use Keepa.

Check out our guide on how to use Keepa and CamelCamelCamel for your FBA business. Which leads us on nicely to Amazon seller Chrome extension number two…

2. The Camelizer

Maybe you used to know The Camelizer as CamelCamelCamel,  but a rose by any other name still smells as sweet. It’s pretty similar to Keepa in that you can keep an eye on price graphs on every product page, as well as set up custom alerts. One big difference is that The Camelizer has no in-app purchases.

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3. Amazon Assistant for Chrome

Tired of opening tabs when you’re trying to find if your product has a match on Amazon? That’s where the Amazon Assistant Chrome extension comes in so very handy. Keep browsing on retailers’ site like you usually do, but let this Chrome extension run alongside your work so you can get alerted to potential product matches on Amazon.

4. FBA Calculator

Okay, you’ve found some potential products that seem to fit your selling needs. One more step before formalizing the list into your inventory is to use a Chrome extension called FBA Calculator.

Once you have it installed, all you have to do is visit any product page on Amazon, click on the extension button, and fill in the fields for product price, product cost and ship to Amazon fee to get the profitability of that product.

5. Honey

When you’re looking to create a shortlist of products you’re about to purchase for your inventory, stop and add the Honey to your browser. The Honey Chrome extension checks out coupons and promotional codes you can apply so you don’t have to google for them manually.

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6. AMZBase

Free? Tons of internal features, like a proprietary search engine and the ability to check listing information on other retail sites? Yup, that sounds like AMZBase to us. But just in case you still want more, this Chrome extension delivers by also giving you FBA profit calculations and products’ historical prices.

7. Amazon FBA Keyword Tool

You’re smart enough to know Amazon uses its own proprietary search engine. But what about a Chrome extension that helps you find the perfect keywords for Amazon’s A9 search algorithm? To that end, Amazon FBA Keyword Tool is the extension you want to install so you can target keywords specifically for Amazon.

8. Helium 10

We’ve written before about how Helium 10 is one of the best Amazon sales estimator tools you can use in 2020, so we’re adding it to our list of best Chrome extensions because it’s just that good. Helium 10 lets you do pretty much everything, like the aforementioned sales estimation, but also keyword research, competitor analysis and all-around product research.

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10 Great Amazon Product Photography Tips

Photography They say a picture’s worth a thousand words, but what do your product photos say? Do they tell the full story of what your item can? Or does it tell another story where there are missing details and shoddy quality?

Photography

Because there are so many ways to improve product photography we have compiled the top ten Amazon product photography tips to take your listing images to the next level. Let’s get started…

1. Pay Attention to Amazon’s Technical Requirements Before Shooting

It’s easier to plan a product photography shoot if you work within an outline of technical requirements instead of shooting whatever and editing later.

Amazon has set out the technical requirements for images, so make sure you have the following in place:

  • Correct filename extension. All photos need to be saved as a TIFF, JPEG, GIF or PNG file, so adjust the setting on your camera before beginning.
  • Always shoot in RAW to make it easier to scale down and avoid blurriness. Your photos should be a minimum of 1,000 pixels in either height or width.
  • Colour mode. You have two options: sRGB or CMYK colour mode.
  • Spaces, dashes or additional characters. Don’t use any of these when naming your images, as they won’t be uploaded.
  • Naming convention. You need to have the product identifier (e.g. ASIN, UPC, EAN or JAN), followed by a period and the filename extension.

2. Make Use of the Maximum Allowed Photos

Amazon lets you upload up to eight images per ASIN, so make good use of that. The photos should show your product from a variety of angles and being used in various ways to give the shopper an accurate idea of what to do with it.

As well, if your products are wearable, include a sizing chart (with size conversions for different countries/regions) so consumers can pick the best-fitting option.

3. Follow All Specs with the Main Image

Amazon has specific criteria for the main product photo:

  • The background must be white (RGB 255,255,255).
  • It has to be an image and not a graphic or drawing.
  • It needs to fill at least 85% of the canvas and the entire product needs to be in the frame.
  • There can be no additional text, graphics or inset images, just the main image itself.

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4. Include an Infographic if Possible

MIT neuroscientists found that the human brain can process images really fast, like on the scale of a fraction of a second (13-80 milliseconds). To take advantage of that, include an infographic with relevant details as one of your child images to go the extra distance in persuading your consumer to buy.

5. Show the Size of the Product

In the movie The Aviator, there’s one scene where DiCaprio’s Howard Hughes realizes that his shots of flying airplanes mean little to the viewer because they can’t see how fast they’re flying. So, he directs the pilots to fly past buildings and towers.

Do something similar with your pictures by setting them against bodies or recognizable objects to give shoppers a concrete sense of size and scale.

6. Include at Least One Lifestyle Image

At least one of your child photos should be a lifestyle one that shows the product being used in real life. Not only does it help buyers get a sense of how it’s being used, but the extra details and aesthetics can really help tip the scales towards a sale.

Look at IKEA for an excellent example. They show complete room setups to give people inspiration for how to decorate their own rooms. You’re not only selling a product, but also an idea.

7. Wait, an Image of the Product Packaging?

Yup, one of your child images should also include the packaging along with the product. Why? So that buyers can get a really accurate idea of what to expect when the product arrives. Showing what they can expect — and verifying the accuracy once it’s delivered — helps build trust that you’re an accurate and honest Amazon seller.

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8. Use a Chart Comparing Features Across Similar Products

Whether you have variations on the same product (think clothing, bedding, or anything else with basic or upgraded features), use one of your child photographs as a chart to highlight the differences.

You can also include a chart with competitor photos to show why your product has more features or would make a better overall purchase.

9. Flesh Out Details with a Video

When videos accompany a product listing, viewers are 64-85% likelier to make a purchase. Videos help fill in the gaps left by product photos by showing the object in use, answering questions, showcasing features or benefits, and can be used in social media marketing when shot in a square aspect ratio.

10. Go Pro if Needed

If you don’t have the right camera and lighting equipment or don’t feel confident in taking the best photos possible, hire someone to do it for you. Amazon has a photography service where you can link up with local photographers and get your shots done by a pro.

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What is the Amazon Featured Offer?

If it seems like Amazon is constantly introducing something new to keep sellers on their feet, well, you wouldn’t be totally wrong. One thing they’ve introduced is the Amazon Featured Offer, which shares a lot of similarities to the Amazon Buy Box. Curious to learn more? RepricerExpress has everything you need to know about it and how to land one on your product listing.

Amazon Featured

What is the Amazon Featured Offer?

As we said, it’s similar to a Buy Box. Very similar, actually. You’ll notice there’s an “Add to Cart” button the same way there is with a Buy Box, allowing consumers a quicker path to purchase.

And like the Buy Box, it also contains — along with the “Add to Cart” button — the “Buy Now” button for instant purchases, the product’s pricing information, shipping information (such return details and Prime eligibility), product availability information and an “Add to List” button. There’s also the seller’s name in small print if you look closely.

So, if it’s essentially the same as a Buy Box, what differentiates it?

Pretty much just the name, it looks like. We’ve talked about the benefits of A/B split testing before and it seems as though Amazon is doing the very same thing itself. By keeping all elements the same except for one — the name — and testing out the changes.

It makes sense, too, as “Featured Offer” makes a lot more sense to understand than “Buy Box”, especially for those less familiar with Amazon.

All that being said, how do you qualify for the Amazon Featured Offer?

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Getting a Featured Offer to Appear on Your Product Listing

Regular readers of RepricerExpress will know that we regularly offer tips on how to win an Amazon Buy Box. But for those a bit newer to the game, here’s a back-to-basics breakdown that’ll get you well on your way.

Step 1: Meet the Basic Eligibility Requirements

To get an Amazon Featured Offer button, you have to be an Amazon seller, at the very least. You can sign up for either an individual or a professional account to get started.

We recommend going the route of the individual account at first until you can string enough sales together to move on to the professional account.

Step 2: Increase Your Sales Volume

Once you’re all set up and have a store ready, your next step is to increase your sales to the point that Amazon decides you’re ready to handle the increased traffic that a Featured Offer brings.

What that exact number is is a mystery, but you’ll need to show regular and consistent sales over at least a 30-day period so that Amazon knows you’ve got a handle on selling well.

Step 3: Keep Your Selling Metrics in Top Shape

We’ve written a post on the top Amazon seller metrics you should be paying attention to, so here’s a quick recap of them.

  • Product ranking: aim to get on the first page of search results.
  • Seller rating of 90%+: Make sure you’re scoring well in areas like shipping time, order cancellations, chargebacks, customer inquiries, customer reviews, and A-to-z guarantee claims.
  • Unit session percentage rate: This is like a conversion rate where you divide the number of ordered units by the number of total sessions, and is around 12% on Amazon.
  • Units ordered: There are sellers of all sizes on Amazon, so we can’t give a hard and fast number for what it takes to be successful. Instead, look at the number of units ordered on a daily, weekly and monthly basis to gauge the steadiness (and hopefully rise) of your sales.
  • Order defect rate: This metric combines a few that comprise your overall seller rating. For an order to be considered defective, it needs one or some of the following: a negative review (1 or 2 stars), a chargeback or an A-to-z guarantee claim. Keep this number under 1%.
  • Inventory performance index: Scored from 0 to 1,000, this metric takes into account your excess inventory and if inventory is stranded.
  • Fulfillment performance: Amazon is well known for its excellent customer service, and it expects its sellers to deliver on their side. This means your order defect rate needs to be under 1%, your pre-fulfillment cancel rate needs to be under 2.5% and your late shipment rate needs to be under 4%.

Step 4: List Competitive Prices

“Competitive prices” can be an ambiguous term because there’s no set range you absolutely must fall within.

Supply and demand play a big role in this. As the overall stock of an item dwindles on Amazon, you can raise your prices and still be considered competitive. But raise them too much, such as having them much higher than a third-party site, can take you way longer to earn a Featured Offer button.

Conversely, having super low pricing isn’t necessarily the best idea either. Buyers tend to associate rock bottom prices with cheap quality, which can turn them off ordering from you, which can mean less traffic to your listing and lower search visibility. It all goes hand in hand.

As well, manually repricing your items leaves you vulnerable to your competitors getting the speedy edge on you, so be smart and use an automated repricer instead.

Step 5: Have Excellent Shipping in Place

The biggest attraction of Amazon Prime is fast and guaranteed shipping. Using Fulfillment by Amazon is the easiest way of doing that, as Amazon will throw its full weight behind ensuring orders are fulfilled quickly and as promised.

It’s also one of the most surefire ways of following a direct path to a Featured Offer button. That’s not to say that avoiding FBA will exclude you, but it will make it much more difficult.

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Step 6: Don’t Run Out of Inventory

Put simply, if you don’t have an item in stock, there’s no way you’re getting a Featured Offer button. Why would Amazon direct more traffic to you when you’re unable to fulfill orders?

But even if an item is stocked, it needs to be at an adequate level that buyers will receive them quickly.  If you have only a handful of products left and it’ll take a couple of weeks to re-stock from your supplier, chances aren’t very good you’ll get a Featured Offer button, as your ordering time outweighs a buyer’s expected fulfillment time.