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What are the Advantages of Automated Repricing on Amazon?

If you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. This knows that it’s far better to go down the automated route, with the advantages far outweighing any disadvantages.

Automated

Here are the advantages of using automated repricing on Amazon.

1. Logic Rules Over Emotion

You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated repricer because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.

2. Lack of Human Error

You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a repricer is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.

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3. It’s Faster Than You

How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a repricer won’t suffer the same effect.

It’ll always be faster and more efficient than you.

4. It Frees up Your Time

Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be.

Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.

5. More Visibility in Searches

It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.

And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s A9 algorithm and will help you get noticed.

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6. Better Chance of Winning a Buy Box

Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.

Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.

7. It Gives You a Competitive Edge

There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing.

Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.

Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?

Categories
Blog

The Advantages of Automated Repricing on Amazon

If you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. It’s far better to go down the automated route, with the advantages far outweighing any disadvantages.Automated

Here are the advantages of using automated repricing on Amazon.

1. Logic Rules Over Emotion

You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.

2. Lack of Human Error

You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.

Read More:- Who’s Information in Special Events for April 14, 2021

3. It’s Faster Than You

How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a won’t suffer the same effect.

It’ll always be faster and more efficient than you.

4. It Frees up Your Time

Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be.

Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.

5. More Visibility in Searches

It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.

And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s A9 algorithm and will help you get noticed.

Read More:- 60 U.S. tunes venues are getting ‘Turnkey Livestreaming’ skills

6. Better Chance of Winning a Buy Box

Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.

Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.

7. It Gives You a Competitive Edge

There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing.

Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.

Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?

Final Thoughts

We could talk all day about why automated repricing is the best, but it’s far better to experience it for yourself. Check it out and see for yourself how much easier it’ll make your life.

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6 Tips for Retailers Battling the ‘Amazon Effect’

The “Amazon effect” refers to the ongoing disruption in retailers and rising consumer expectations driven by e-commerce. Some of the most significant changes that Amazon.com has had on consumer expectations are related to one-click ordering, free shipping, faster delivery, and extraordinary customer service. The online retail giant has also driven physical retailers to make in-store shopping a more compelling experience for consumers. If a retailer can’t meet these standards, both online and offline, it’s harder for it to convert consumers into customers.Retailers

However, Amazon’s continued growth doesn’t mean other brands don’t stand a chance of succeeding against the retail giant. Here are six tips for winning in the age of Amazon:

1. Be digitally smart.

Consumers expect to find retailers online and to have a good experience shopping their websites, whether they’re using their phone or computer. Slow page load times and frustrating user experiences can be costly as shoppers simply click away to a competitor’s site. Retailers should make sure their site pages load quickly, are user friendly, and are mobile responsive. Clearly displayed products, enticing product descriptions, and easy-to-navigate customer service are key details that shouldn’t be overlooked.

2. Focus on the store and staff.

As the saying goes, “don’t judge a book by its cover” — yet everyone does. A storefront is no different. Retail locations should be clean, welcoming and inviting, making shoppers want to explore and discover things they’d like to buy. Popular products should be placed in strategic locations to encourage visitors to venture further inside. Digital technology, such as virtual fitting rooms, digital price tags, automated checkout, and more can also help reinvent the in-store experience while increasing convenience for shoppers.

While appearance, product placement and in-store technology can go a long way, retailers shouldn’t lose sight of the fact that their employees are the most important creators of the in-store experience. Investing in knowledgeable and friendly sales staff is key. Sales associates with a deep understanding of customer needs and the products they sell create a more personalized experience that entice shoppers to buy.

Related:- One Market One Voice – #WeCreateExperiences B2C campaign to start on 30th March

3. Bridge the generation gap.

The shopping habits and expectations of baby boomers, millennials, Gen X, and Gen Z shoppers vary greatly. Some generations may prefer the convenience of online shopping, while others favor brick-and-mortar stores. To build lasting relationships, retailers must adapt their brand experience in a way that accommodates their customers unique purchasing preferences.

4. Be social.

It’s no secret that social media has shifted the power from brands to consumers, giving shoppers the freedom to voice their opinions about a product or company in a very public way. Even when shopping in-store, consumers can browse various social platforms to see what other people think about a product or brand. Maintaining an active presence on social media enables retailers to engage consumers in authentic, two-way dialog while getting a better understanding of their needs, preferences and passions in the process.

5. Post and promote reviews.

Retailers should never underestimate the power of reviews. Today’s shoppers depend on online reviews the way their parents depended on a friend’s recommendation. Ask for and incentivize customers to leave online reviews post-purchase. By posting honest reviews, not just positive ones, retailers can win the trust of potential customers, allowing them to come to their own conclusions.

Related:- Who’s News in Specific Activities for March 18

6. Measure and optimize marketing.

Retailers can no longer assume the customer journey started where the transaction took place. Consumers may navigate across multiple channels and touchpoints — both digital and physical — just to make a single purchase. Retailers need a holistic view of the customer journey so they can understand and optimize the interactions that led to a sale. By embracing sophisticated measurement approaches, such as multitouch attribution, retailers can ensure credit is accurately assigned to all the marketing touchpoints that influenced a digital or offline sale. Retailers can then use these insights to allocate spend to the best-performing channels and tactics, and better optimize the omnichannel customer experience.

Amazon remains a looming threat for many retailers, but the situation isn’t all gloom and doom. With the right know-how and tools, retailers can keep their doors open, and shoppers coming back for more.

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Inside the Latest Features of Amazon DSP

Amazon’s demand-side platform (DSP) enables advertisers to programmatically buy display and video ad placements at scale. Businesses are able to reach Amazon consumers across platforms, such as desktop, mobile, over-the-top (OTT), and Amazon-owned sites and apps like IMDb.

dsp

Amazon is continuously adding new features to its DSP to better serve its growing number of users. Amazon DSP has risen in popularity as more brands and sellers are utilizing the technology to drive brand and product awareness. Learn about some of the latest DSP updates and how to incorporate them into your 2021 strategy.

Audience Builder

The Audience Builder is a self-service tool that allows DSP users to create specific competitor audiences. The competitor audiences can be built based on previous interactions customers had with your brand, competing brands, products, and searches. Advertisers can use the information obtained by Audience Builder to retarget audiences that are likely to purchase their products. It is worth noting that only audiences who have an Active status are able to be added to your campaigns

Oracle Data Cloud (ODC) Custom Predicts

OCD Custom Predicts is a contextual targeting tool that enables advertisers to capitalize on content that is trending and the corresponding inventory in real time. The feature helps businesses meet their customer-reach goals through its keyword-based targeting segments that expand on a daily basis. Custom Predicts provides brands and sellers who use DSP greater relevancy and reach.

DoubleVerify (DV) Custom Contextual

DV Custom Contextual is a contextual targeting feature that allows advertisers to utilize DV’s ontological capabilities, which is the relationship between a set of concepts and categories. It also leverages its brand safety know-how to produce more efficient campaigns. DV’s solution uses contextual categories to reach Tier 1 and Tier 2 of Interactive Advertising Bureau categories, brand-specific categories, behavioral supplemental categories, and seasonal categories.

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Bid Strategies

DSP users are able to choose a bid strategy for orders that were recently created. The options provided are “maximize performance” and “while spending full budget and maximize performance.” The default bid strategy has been “while spending full budget and maximize performance,” which prioritizes meeting the budget over the performance of a campaign. To prioritize the effectiveness of a campaign over the cost, select the “maximize performance” option. Make sure to monitor and adjust the bid amounts after choosing the “maximize performance” option to achieve your business goals.

Goal and Optimization Section

A goal and optimization section has been added to the DSP. The section integrates the goal KPI selection and all automated optimization capabilities that are available. Advertisers can easily select the objective of their campaign and the goal KPI. Optimization capabilities that are available will generate based on the options selected. Users will then be able to choose the “bid optimization models” option and are no longer required to choose an “optimization type” for every line item.

PMP Deal Troubleshooting

DSP users can troubleshoot deal delivery concerns from the deals detail page in the U.S., Canada, the U.K., France, Spain, Italy, Germany, and India. Advertisers are able to view all of the line items that correspond with a deal, the reasons a line item did not bid, and the reasons the percentage of a bid request was affected. There is also the option to increase a deal’s bid rate by changing the settings for each item based on the reason a bid did not meet expectations.

Related:-2021 Condition of the Industry Forecast, part 2

API Reporting

The API reporting functionality enables advertisers to retrieve reports on the performance of their DSP campaigns on a global scale. Users are able to filter report results by advertiser ID and metrics (over 400 metrics are available). The metrics are accessible at the line item, order, and creative level. The feature helps brands and sellers who use DSP receive campaign reports faster and easier.

Final Thoughts

Amazon DSP allows advertisers to programatically buy display and video ads across multiple channels. The platform has grown in popularity over the last year, as it ensures a brand’s products are visible to a large audience of Amazon consumers, delivers ads at the optimal time in a buyer’s journey, and drives awareness. Reference the DSP features outlined to understand how to use its latest capabilities to maximize the performance of your campaigns.

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5 Great Tips to Increase Amazon Sales in Q1 2021

The holiday rush is over and you can relax after all the effort you’ve put into 2020. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now.

salesTo keep the momentum going, has five tips you can use in 2021.

1. Leverage Q4 Sales Into Making Q1 Successful

If you’ve done everything right, then your Q4 will have been your most successful quarter of 2020. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter.

There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2020’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you can reduce the post-holiday slump by a lot and pad your Q1 more than other sellers.

2. Turn Holiday Items Into Cold Weather Items

For many buyers, winter lasts a lot longer than just Christmas. And if you can ‘transform’ Christmas items into winter items, then you’ve got a good shot at boosting your Amazon sales in Q1. For example, things like skis/snowboards, sweaters, jackets, gloves, scarves, boots, car accessories and outdoor items are frequently bought to be given as Christmas gifts, but they still have use through January and February (and even March and April, depending on the climate). Highlight these products’ important points as being necessary for the next several months (instead of the holiday-themed copy previously used) and reach out heavily to buyers in colder climates.

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3. Diversify By Not Focusing Too Heavily on Seasonal Sales

Christmas sales are one of the biggest money-makers for Amazon merchants, but don’t let that become your golden goose. Instead, diversify your inventory so you’ve got good products available year-round. Look for items that have high potentials with low turnovers, and then add in some low-margin high-turnover items to balance things out. This way, you’ll have a good selection of products to keep sales even and consistent in Q1 (and the rest of the year).

4. Start Thinking About 2021’s Holidays

The next big holiday on your calendar is Chinese New Year (12 February), Valentine’s Day (14 February), St. Patrick’s Day (17 March) and Easter (4 April). And though it’s not an official holiday, many Americans consider the Super Bowl (7 February) to be one. This gives you a huge opportunity to move products in multiple categories, like candy, clothing, books, videos, gift baskets, electronics, decorations, toys, beauty care and more. Right now, you’re in a good position to start the prep and get a jump on your competitors. But don’t wait too long!

5. Keep Things in Perspective

Lastly, with all the work you’ll be doing to get ready for Q1, it’s important to keep everything in perspective. Q4 is a giant quarter and not really reflective of the entire year. It’s incredibly tough to match those sales no matter who you are, as people just don’t spend as much in the other three quarters. Buyers have spending hangovers and can’t part with as much money as they just did, so don’t inflate your expectations based on how you did in Q4.

You should instead be looking at Q1 as its own distinct quarter with its own distinct personality and realities, and based your strategies around that. And instead of comparing Q4 to how you do in Q1, tweak your expectations so you’re comparing 2020’s Q1 against your Q1 from previous years. This will help keep expectations in check and help you surpass your Q1 performances from other years.

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Bonus: Tips for Top Amazon Seller Stephen Smotherman

  • Feed the beast: When January hits, keep sending inventory to Amazon. The more items you have in Amazon’s warehouses, the more opportunities for sales.
  • Keep on top of returns: January can be a busy time for returns after a busy Christmas period of sales. Make sure you follow this six-step guide for dealing with Amazon returns.
  • Adjust your sales expectations: After great sales in Q4, Q1 can be a bit of a comedown for many sellers. It’s normal to have “slow sales days” so don’t fret too much — just keep working on building your FBA business.
  • Adjust your sourcing expectations: When sourcing inventory in Q1, revisit your sourcing parameters and only buy inventory you expect to sell well in the first half of the year.
  • Always look ahead: To be successful long-term you need to develop a proactive business strategy. Sellers need to look ahead to the next month, next quarter rather than looking short-term.
  • Use the best Amazon seller tools you can afford: Depending on what stage your Amazon business is at you may want to invest in tools to help you with pricing, feedback, inventory management, keyword research and more.

Final Thoughts

Once you’ve got all your strategies set for Q1, the last thing you’ll want to take care of is pricing. Making sure you have the most competitive, aggressive and fair prices on the market can help boost Amazon sales for 2021.

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Inside the Latest Features of Amazon DSP

Amazon’s demand-side platform (DSP) enables advertisers to programmatically buy display and video ad placements at scale. Businesses are able to reach Amazon consumers across platforms, such as desktop, mobile, over-the-top (OTT), and Amazon-owned sites and apps like IMDb.

DSP

Amazon is continuously adding new features to its DSP to better serve its growing number of users. Amazon DSP has risen in popularity as more brands and sellers are utilizing the technology to drive brand and product awareness. Learn about some of the latest DSP updates and how to incorporate them into your 2021 strategy.

Audience Builder

The Audience Builder is a self-service tool that allows DSP users to create specific competitor audiences. The competitor audiences can be built based on previous interactions customers had with your brand, competing brands, products, and searches. Advertisers can use the information obtained by Audience Builder to retarget audiences that are likely to purchase their products. It is worth noting that only audiences who have an Active status are able to be added to your campaigns

Oracle Data Cloud (ODC) Custom Predicts

OCD Custom Predicts is a contextual targeting tool that enables advertisers to capitalize on content that is trending and the corresponding inventory in real time. The feature helps businesses meet their customer-reach goals through its keyword-based targeting segments that expand on a daily basis. Custom Predicts provides brands and sellers who use DSP greater relevancy and reach.

Related:- Who’s News for January 14, 2020

DoubleVerify (DV) Custom Contextual

DV Custom Contextual is a contextual targeting feature that allows advertisers to utilize DV’s ontological capabilities, which is the relationship between a set of concepts and categories. It also leverages its brand safety know-how to produce more efficient campaigns. DV’s solution uses contextual categories to reach Tier 1 and Tier 2 of Interactive Advertising Bureau categories, brand-specific categories, behavioral supplemental categories, and seasonal categories.

Bid Strategies

DSP users are able to choose a bid strategy for orders that were recently created. The options provided are “maximize performance” and “while spending full budget and maximize performance.” The default bid strategy has been “while spending full budget and maximize performance,” which prioritizes meeting the budget over the performance of a campaign. To prioritize the effectiveness of a campaign over the cost, select the “maximize performance” option. Make sure to monitor and adjust the bid amounts after choosing the “maximize performance” option to achieve your business goals.

Goal and Optimization Section

A goal and optimization section has been added to the DSP. The section integrates the goal KPI selection and all automated optimization capabilities that are available. Advertisers can easily select the objective of their campaign and the goal KPI. Optimization capabilities that are available will generate based on the options selected. Users will then be able to choose the “bid optimization models” option and are no longer required to choose an “optimization type” for every line item.

Related:- Overall Party | Occasion Field News

PMP Deal Troubleshooting

DSP users can troubleshoot deal delivery concerns from the deals detail page in the U.S., Canada, the U.K., France, Spain, Italy, Germany, and India. Advertisers are able to view all of the line items that correspond with a deal, the reasons a line item did not bid, and the reasons the percentage of a bid request was affected. There is also the option to increase a deal’s bid rate by changing the settings for each item based on the reason a bid did not meet expectations.

API Reporting

The API reporting functionality enables advertisers to retrieve reports on the performance of their DSP campaigns on a global scale. Users are able to filter report results by advertiser ID and metrics (over 400 metrics are available). The metrics are accessible at the line item, order, and creative level. The feature helps brands and sellers who use DSP receive campaign reports faster and easier.

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The Resellers Guide to FBA: February 2021

Since this february the month where “love is in the air,” let me share something personal with you. I honestly care about you. Sure, I might not know you that well, but the whole reason I create blog posts, ebooks, and videos is that I really enjoy helping peopleFebruary

I want to see you win with your FBA business! I love reading success stories from readers like you, and if you have a story to share, be sure to post it in the Full-Time FBA Facebook group. Ok, back to our regularly scheduled profit-building tips for the month of February.

Valentine’s Day

If you’re just now getting started on sourcing for Valentine’s Day for this year, then I’m sorry to say that most likely you are too late to the party. There might be a little time left for you to get some items sold on Amazon, but the ones who will make the most this year selling Valentine’s Day items have sent their items into Amazon in early January, and maybe even as early as December. Don’t worry, I’ll remind you about prepping for Valentine’s Day again in the November chapter.

After Valentine’s Day Sales

Everyone knows that the day after Valentine’s Day is the day when everything related to the holiday goes on sale for 50-90% off retail prices. This is an opportunity for you, but only if you know what to look for. Here are some ideas:

  1. Valentine’s Day cards for school-age children. These items are good to hold at home and sell for next year, as well as to include in themed bundles for next year. Just be sure that the cards don’t have the current year printed on the actual cards.
  2. Chocolate candy in non-Valentine’s Day tins. Not every chocolate candy tin will have the words “Valentine’s Day” on the lid. If you find some that are just red or just have hearts on them, then they will most likely sell at other times of the year as well. Think Mother’s Day, anniversary bundles, etc.
  3. Any other red or pink food item that is usually only sold during Valentine’s Day. I’ve seen items such as red velvet pancake mix and pink colored fortune cookies, which will be hard to find in stores after February, making them a great item to resell online.
  4. Look at everything on clearance and see if you can “think outside of the Valentine’s Day box.” You might find some great things for reselling in categories such as Arts & Crafts, Home & Kitchen, or Books.

One word of caution: Chocolates and other meltables will need to be sold or removed from FBA warehouses before May 1, or Amazon will destroy them (this rule is to avoid melted chocolates during summer months). If you’re wanting to do Mother’s Day bundles that include chocolate, be sure you sell those Merchant Fulfilled.

But be warned, if you decide to mail chocolates after May 1, you are still risking a negative feedback if the chocolates arrive melted. It’s not worth the risk, in my opinion, but some sellers do find success with this strategy. One other option is to ship the chocolates (or other meltables) with ice packs, but this would most likely eat into your profit margins substantially.

Craigslist Sourcing Strategies for February

Many resellers love sourcing garage sales to find profitable inventory to send to FBA and sell on Amazon, but sometimes the weather during the winter months just doesn’t provide as many opportunities for sourcing garage sales. An excellent alternative for sourcing during the month of February is to source on Craigslist.

I know, I know, Craigslist has a bad rap at times because buyers and sellers both can flake out on you at the last minute, and you have to be careful of scammers. But if you take the right safety precautions and do the right research, you can find some super sweet deals on Craigslist that you can turn into big profits on Amazon.

Here are my top four items that I love to source on Craigslist to sell on Amazon:

1. Textbooks
If you live in a college town, you’ll find textbooks sold by the lot on Craigslist at the end of each semester. Even if you don’t live in a college town, some students will bring their books home during the summer to sell on Craigslist. Students know that by selling their books back to the campus bookstore, they might only earn $4 or $5 – and they can sell them on Craigslist for $10. Many of those books could be sold on Amazon for anywhere from $40 to over $100, so keep an eye out for them.

2. LEGO
While LEGO is usually a restricted brand for newer sellers, it’s still important for me to let those who are not restricted know that LEGO tends to have amazing best sellers rank on Amazon. Whether you list them as new or collectible, they seem to sell almost as soon as they hit the FBA warehouse shelves. Sometimes you can find LEGO lots on Craigslist, but you can also find individual sets.

Maybe a kid had a set that he put together a few years ago, it’s been sitting on his desk collecting dust, and now that he’s grown and leaving the house, the parents are selling that set on Craigslist, complete with box and instructions. Or maybe a kid got a LEGO set for a gift, only opened bag #1, and decided he didn’t want to put the set together after all.

And there are even the rare occasions where you can find new, unopened LEGOs for sale on Craigslist by someone who’s just looking to get rid of stuff. If you want to sell a LEGO set on Amazon as collectible, you need to make sure that each and every piece is included, along with any minifigures and stickers.

You don’t need the original box, but you do need to include instructions, whether it’s the original instructions or a copy you’ve downloaded and printed from online. You must include detailed descriptions in your condition notes telling whether you have the original box or instructions.

Reminder: Some sellers are not approved to sell certain LEGO sets, so be sure you check on Amazon, the Amazon Seller App, or the Scoutify app to make sure you can sell certain LEGO sets. We’ll talk about how to handle restricted items and possibly how to get approved to sell restricted items later on in this chapter.

Bonus tip: LEGO minifigures can sometimes be sold individually in collectible condition for big profits. For example, we are always on the lookout for minifigures from the Harry Potter sets because we’ve made great money from them in the past.

3. Board games
You might know by now that I love board games so much that I wrote a full book and video course about selling them. One of the places I keep an eye out for board games, new or collectible, is Craigslist.

You can buy an entire lot of board games with the intention of only selling a portion of them on Amazon, and then resell the rest of them at your next garage sale. I have even sold individual board game pieces for profits on eBay to people looking to replace some of their missing board game pieces. Make sure you message the seller ahead of time on Craigslist to find out if all the pieces are included.

4. Ride-on toys
Many people sell their children’s ride-on toys on Craigslist once they’re finished playing with them. These toys will be considered oversized on Amazon, but you can definitely make big money selling big items on Amazon.

Do a search on your local Craigslist for “ride-on toys,” “ride-on animals,” or “ride-on cars” to find profitable toys you can sell in collectible condition. We have a favorite ride-on toy that we love to find on Craigslist for $40 or $50 and can sell it on Amazon in collectible condition for $400 to $500, depending on the time of year. It may take a little extra effort to put together a box for shipping it in to FBA, but that effort is worth it for the big ROI.

Buying the above items on Craigslist is a win-win situation for both you and the seller. They’re getting cash for an item they no longer want, and you’re getting an item to sell on Amazon that will have less competition and less chance of “tanking” prices. The best way to keep an eye out for these items to resell is by setting up automatic searches and notifications through websites like Noticraig and/or IFTTT. That way you don’t have to constantly repeat your search, but you can just sit back and wait for the notification to come to you.

A word of caution about Craigslist: Always arrange to pick up your items in a public place, like a parking lot or even the police station. If possible, don’t go to pick up the item alone. I’ve done dozens and dozens of Craigslist pickups and have never had an issue with my safety. The only issues I’ve had were a few no-shows, but that’s really it. Overall, Craigslist is a good alternative to garage sale sourcing.

Related:- Great Tips to Increase Amazon Sales in Q1 2021

Weather-Related Sourcing Ideas

Weather-related items can be a potential gold mine of profits if you know what to look for. For example, during the month of February, space heaters are on clearance in Texas, but they are still very much needed in northern states. I could buy a space heater at 75% off, sell it around the retail price on Amazon, and make a nice profit from the guy in Boston who needs it right now.

When you are sourcing inventory, you need to turn off the part of your brain that thinks, “Why would anyone want to buy this online right now?” Making assumptions will cost you money, literally! You need to scan everything and see what the demand actually is on Amazon, not just the demand you assume is happening.

Feed the Beast

No matter what you source, it’s always a good idea to keep feeding the Amazon beast. The more often you send items in, the more sales you will get, and the more often you’ll get the Buy Box! I’ll talk about it more below, but there will be times when people are iced in because of really brutal weather, and while you’re working on your FBA business, your customers will be getting cabin fever and heading to Amazon to buy your stuff!

Long-Term Storage Fees

As mentioned in the January chapter, on the 15th of every month, Amazon will be charging you long-term storage fees for any of your items that have been in an FBA warehouse for over 12 months as of that 15th day of the month.  Full details of long-term storage fees (and how to potentially avoid them) are in the January chapter, so if you have not read it already, I highly recommend you go back and read those sections.

This will be the last chapter where I remind you about the rolling long-term storage fees, but I wanted to mention them one more time, just in case you’re not yet in the habit of checking on your potential long-term storage fees each month. It should become a monthly habit to check whether you’re going to be charged long-term storage fees or not each month, and then to follow the steps found in the January chapter to see if you can avoid them.

Times When it’s a Good Idea to Pay Long-Term Storage Fees

When you have tried all of the strategies (found in the January chapter) to avoid long-term storage fees and still have not sold your item, then it’s time to decide if paying the long-term storage fees are worth the cost for another 30 days of long-term storage. Sometimes, it’s totally worth the cost.

Say you have some warm-weather related items in stock and see that on February 15, you’ll be charged a long-term storage fee of $0.94 per item in order to keep storing that item in an FBA warehouse another month. It’s cold outside now, but warmer weather is coming soon. You’ve looked at the Keepa graphs for your item and see that once the winter months are over, the price of this item usually recovers to where you’ll still make a nice profit. Come March and April, your spring-related item will be selling like hotcakes again, and at a $15 profit! You’re OK with paying the $0.94 long-term storage fee for possibly a couple more months, because you feel confident the fee will be worth paying compared to the profits you’ll make in a few months.

This is just one example of when paying long-term storage fees is actually a good idea and will end up making you more profits. There are plenty of other situations (when specific holidays are coming, when certain sporting seasons/events are coming, when the holiday toy selling season is coming, and more) when it might be a good idea to pay the long-term storage fees. Always check the Keepa graphs on items you’re potentially paying long-term storage fees on to see if the fee is worth paying.

For a free training video on how to use and understand a Keepa graph to predict future sales and profits, then check out our blog post on How to Read and Understand a Keepa Graph.

Ok, so now you know there are times when paying the long-term storage fee is worth it. But what about the times when you still want to avoid paying that fee, and time is running out to try and sell your item. What do you do then? Let’s talk about those options in the next section.

Removal Order Decisions

When all other strategies to avoid long-term storage fees have failed and you don’t see any wisdom in paying the fee for your effected item, then it’s time to remove your inventory from Amazon by creating a removal order. Since long-term storage fees are calculated on the 15th of each month, then it’s best to create the removal order a few days ahead of the fee calculation to make 100% sure your item will not be charged the fee.

When you create a removal order, you have three options. You can have the inventory item returned to you, you can have the item destroyed, and in some cases, you can request to liquidate the items to Amazon. If you have the item returned to you, then the cost will be $0.50 for a standard-sized item and $0.60 for an oversized item. No, those are not typos. Amazon is very generous in their fees to have items returned to you. If you decide to have the item destroyed, then the cost is $0.15 for standard-sized items and $0.30 for oversized. If you decide to request to liquidate your inventory, then Amazon will spend some time looking for a buyer. If approved, you’ll probably only get 10 cents on the dollar for your inventory, but at least those items will be gone. If the liquidation request is not approved (meaning Amazon was not able to find a buyer for the inventory you want to remove) then you’ll need to go ahead and set up an alternate removal order.

I always try to see the positive side of things when creating removal orders for items that are not selling. My favorite perk of creating removal orders is that Amazon usually ships my items back in a nice sized, reusable box, and it’s usually filled with those inflatable air-pocket box fillers. I keep these air-pockets for when I need to use them as box filler in my next box headed to FBA.

Related:- 10 Tips To Reduce Shopping Cart Abandonment

Your IPI and How to Unlock Unlimited FBA Storage

In 2018, Amazon started to incentivize selling inventory quicker by potentially limiting storage capacity at FBA warehouses for the sellers who don’t sell the bulk of their inventory somewhat quickly. It’s called the Inventory Performance Index (IPI) score, and keeping a good IPI score can unlock unlimited inventory at FBA warehouses nationwide.

The IPI (Inventory Performance Index) score relates directly to the amount of storage space Amazon allots FBA sellers in their warehouses. In July of 2018, Amazon began implementing storage limits for professional sellers with an IPI lower than 350 (individual sellers all have the same storage limits which cannot be increased or decreased). The IPI strategy that Amazon implemented in 2018 must have worked for Amazon’s purposes –  because in late 2019, Amazon announced that starting January 1, 2020, the minimum IPI score will be updated from a score of 350 to a score of 400.

As long as your IPI remains above 400, you will have unlimited storage at FBA warehouses. However, if the IPI goes below 400, you may receive an email from Amazon six weeks before the end of the quarter with information about potential storage limits. If the score does not increase to above 400 by the end of the quarter, the limits will apply for the next quarter.

Amazon is serious about wanting to use their FBA fulfillment centers as fulfillment centers, not as long-term storage solutions for FBA sellers. If a seller makes a habit of sending in inventory that doesn’t sell quickly, Amazon will find a way to encourage the seller to remove that inventory from their warehouses, whether by imposing storage limits or storage fees.

For professional sellers who have been selling long enough to have an IPI, you should see a score on your Seller Central home page at the bottom right. You might need to expand the widget for Inventory Planning if you don’t automatically see your IPI. You can also find it in Seller Central by hovering over “Inventory” and clicking on the “Manage Inventory” link. After that, you can click on the “Inventory Dashboard” link, and then scroll down to see your current IPI score. Here is a quick link to your Inventory Dashboard.

The IPI score is based on a scale of 0 to 1000. Amazon has stated in seller emails that most sellers have an IPI between 400 and 800. They say that an IPI score above 500 is outstanding, a score between 400-500 is good, and anything below 400 is not acceptable (hence the storage limits).

Even though the algorithm for calculating the IPI isn’t 100% clear, Amazon gives some indication of four metrics they’re looking at within the IPI:

  • Excess inventory (most important)
  • Sell-through (next most important)
  • Stranded inventory (not as important)
  • In-stock inventory (least important)

If you click through to the Performance tab on your Inventory Dashboard, you can see a breakdown of your scores for each of those four subcategories. The subcategory scores are shown both as a numerical score and as a sliding scale with green, yellow, and red zones to indicate whether the score is healthy or needs improvement.

The big question now is “How can I improve my IPI?” Again, Amazon isn’t absolutely clear about how to improve the IPI, but we can make some deductions about how to improve based on the information they provide in the “Performance” tab. Generally speaking, you want to do everything you can to make sure you don’t have stale inventory just sitting at the warehouse taking up space for months on end. Amazon expects sellers to either reduce their inventory relative to sales OR change the pricing strategy for inventory at their warehouses.

The number one thing I want you to take away from this section on IPI is that Amazon wants you to prioritize your efforts to improve your IPI score (really, to improve your actual inventory performance, not just a made-up score) by prioritizing the activities related to these Top Influencing Factors in that order.

Focus first on cleaning up your excess inventory – Amazon really doesn’t want you to have excess inventory taking up space at their FBA warehouses. Next, focus on improving your sell-through rate, by taking action on the inventory items that aren’t selling fast enough. Dealing with stranded inventory and in-stock inventory recommendations should be matters of secondary priority compared to those first two factors. I’m not saying that stranded inventory and in-stock inventory aren’t important – I’m saying that if those bottom two scores are perfect but the first two stink, your IPI isn’t going to improve over time like you want it to.

So how do you improve these individual percentages and rates so that your overall IPI score will improve? You follow the recommendations Amazon gives you right there on the page.

Again, seems simple, but it took me talking to an Amazon employee before I realized that Amazon really is trying to help us sellers out with this information. They’re not trying to trick us or cheat us by assigning us an arbitrary score and threatening us with a penalty if we don’t improve. They’re giving us specific action points to take on each individual inventory item.

As an example, check out the Manage Excess Inventory tab from your Inventory Dashboard.

For each item on that tab, there’s a dropdown menu at the far right of the row where you can see recommendations for how to improve that inventory, including these suggestions:

  • Edit listing
  • Create sale
  • Update product settings
  • Improve keywords
  • Advertise listing
  • Lower price
  • Create removal order

Every inventory item is unique, so you won’t necessarily want to handle each one the same way. You’ll need to think through many factors to decide what’s the best way to deal with that particular item – but the main point is that Amazon is giving you some suggestions for how you can get this item out of your excess inventory list and improve that component of your IPI score.

Another new-ish feature of these suggestions is that Amazon is now including a link on some items where you can “Improve recommendations.” If you click the link for that item, it will bring up another dropdown menu where you can offer feedback about why you think their recommendations might not be the best idea in this instance. I’m really impressed with how Amazon is trying to make this process as fair as possible in an automated situation where a lot of AI is involved in making business decisions. It’s not a perfect system, but they’re striving to improve it.

Here are more suggestions for how to deal with each component involved in improving your IPI score:

  • FBA Inventory Age

On this tab in the Inventory Dashboard, you can sort your inventory by the number of days it’s been at the FBA warehouse. I suggest sorting by each time period (starting with the oldest) and then addressing each item with the actions Amazon recommends. For example, sort by the column for 365+, and follow the suggestions for each item; then sort by 271-365; and so on. Amazon’s recommendations for these items typically are similar to what you’ll see on the Excess Inventory tab (edit listing, update product settings, etc).

  • Fix Stranded Inventory

Make sure you check for stranded inventory on a regular basis and do what it takes to resolve the problem that stranded it. You may need to edit the listing to provide more info, or you might have to create a removal order. Amazon will give you 30 days to resolve an issue with stranded inventory before it becomes classified as unsellable and must be removed from the FBA warehouse.

  • Restock Inventory

On the Restock Inventory tab of your Inventory Dashboard, Amazon shows you their recommendations for keeping inventory in stock so that customers will be happy and buy it from you. You can either follow their recommendations and restock inventory according to their suggestions, or you can choose to “Hide recommendations.” We have chosen to keep our in-stock inventory score at its peak by hiding all restocking recommendations.

Now that we’ve covered our top suggestions for how to improve your IPI score, I want to conclude with reminding you of Amazon’s reason for even giving us these scores in the first place. Amazon’s goal is for their FBA warehouses to be fulfillment centers, not long-term storage centers. They want us to send in inventory to FBA that will sell in a reasonable amount of time and make their customers happy. They don’t want us to send in inventory that sits for months or years without moving.

The IPI score is Amazon’s way of helping us see problem areas in our inventory and ways we can improve its performance. They’re not trying to penalize us needlessly. They’re not trying to cheat us. Believe it or not, they want our FBA businesses to be wildly successful, and the IPI score is designed to give us important data about how to improve our businesses. Sometimes it can seem like information overload, and other times it can seem arbitrary. But Amazon is a data-driven company, and this IPI score is one way they are attempting to provide FBA sellers with data they believe will improve our overall businesses. It’s in our best interest as sellers to learn to interpret that data and put their suggestions into practice.

The next question you may be asking is, “What happens if my IPI is too low?” In Amazon’s guidelines, they state that the IPI will be evaluated every three months for professional sellers:

“If your Inventory Performance Index is less than 400 six weeks before the end of the quarter, you will be notified of your potential storage limits. If your Inventory Performance Index score is still less than 400 at the end of the quarter, those limits will apply for the next quarter.”

You should expect to get an email from Amazon on or round the following dates to let you know where you currently stand in regards to your IPI:

  • November 15 – Your IPI update for Q1 storage
  • February 15 – Your IPI update for Q2 storage
  • May 15 – Your IPI update for Q3 storage
  • August 15 – Your IPI update for Q4 storage

Note: the email that Amazon sends you has the subject line: “FBA storage limits adjustment alert.” I’ve been getting the same email once every quarter for a few years now, and that subject line still gives me a quick scare. I see that subject line about “storage limits alert” and the thought races across my mind, “What did I do wrong! Why are they limiting me?” but that scare is over in a few seconds when I read the email telling me I will not have storage limits for the upcoming quarter.

Now, if you don’t have your IPI above 400 by the dates listed above, then your IPI will be checked again in 6 weeks (right before the next quarter starts) and you’ll have those 6 weeks to improve your IPI to Amazon’s standards. If you don’t get your IPI above 400, then you’ll have FBA storage limits for that upcoming quarter.

They also state that quarterly storage limits are based on three factors:

  • your sales volume
  • your historical Inventory Performance Index scores
  • available fulfillment center capacity

Nowhere in the guidelines does Amazon give specific numbers for the actual amount of potential storage limits sellers face if their IPI is too low. In seller emails Amazon has stated they expect the storage limits to affect fewer than 5% of their third-party sellers, who hold 25% of all seller inventory at Amazon fulfillment centers.

The storage limits will be divided between four storage types:

  • Standard-size
  • Oversize
  • Apparel
  • Footwear

If Amazon gives you a storage limit, you will no longer be able to create shipments for a storage type until your inventory drops below the limit for that storage type. If you send more inventory to an FBA warehouse than your storage limitations allow, Amazon may refuse your inventory at the fulfillment center. Also, inventory over the storage limits will be charged an Inventory Storage Overage Fee of $10 per cubic foot for the amount over your limit, along with any applicable monthly or long-term storage fees.

For more information on understanding your Amazon IPI and storage limits. Or check out this detailed explanation from Amazon on IPI. Note that both links in this paragraph require a Seller Central login before you can access the pages.

Amazon Restrictions – How to Get Ungated on Amazon

When it comes to selling on Amazon it can be frustrating to find a profitable item, only to find out soon that you are restricted from selling that item. Whether the item is in a gated category, a gated sub-category, or a gated brand, these restrictions can really slow down your inventory sourcing momentum. But seeing that you are restricted from selling an item on Amazon doesn’t mean that’s the end of the story. There are multiple ways you can get approved to sell most items on Amazon, and I’ll share with you those strategies in a moment.

In the past, there were many different paid services that offered to help people get approved to sell in certain categories on Amazon. Recently, however, Amazon has updated the way they decide which items individual sellers on Amazon can sell, so most category approval assistance programs have been closed down. Instead of just having specific categories that are restricted, there are now also sub-category restrictions, specific brand restrictions, and even specific ASIN restrictions. So when you see you are restricted from selling an item, it could be because the category is restricted, the sub-category is restricted, the brand is restricted, or the ASIN is restricted for you.

It seems to be that newer Amazon sellers are restricted from selling items much more than experienced sellers, but you don’t need to let that get you discouraged. There are ways you can apply and get approved to sell in these restricted categories, brands, and/or ASINs.

To find out the best ways to get approved to sell restricted items on Amazon. Check out the YouTube video below where I explain the best strategies for ungating on Amazon. These are the strategies that are working right now as I type this sentence. Really, go watch the video. It’s only 10 minutes long and will answer all of your questions on the best ways to eventually get approved in selling almost any restricted item.

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Great Tips to Increase Amazon Sales in Q1 2021

The holiday rush is over and you can relax after all the effort you’ve put into 2020. But it’s no time to get complacent, as you’ve got to focus on Amazon sales for Q1 now. sales

To keep the momentum going, has five tips you can use in 2021.

1. Leverage Q4 Sales Into Making Q1 Successful

If you’ve done everything right, then your Q4 will have been your most successful quarter of 2020. And to keep the momentum building, reinvest the profits you made in Q4 into Q1 so you can keep sales high over the long-term. It’s tempting to put that money into a savings account — while you should put some money into there, you should also put some profits into the next quarter.

There will be buyers who want to get a super early start on next year’s holidays, there will be buyers who missed the boat on 2020’s holiday specials, and there will be buyers who will be looking to make use of the Amazon gift cards they got as presents. Being ready for those sales means you can reduce the post-holiday slump by a lot and pad your Q1 more than other sellers.

2. Turn Holiday Items Into Cold Weather Items

For many buyers, winter lasts a lot longer than just Christmas. And if you can ‘transform’ Christmas items into winter items, then you’ve got a good shot at boosting your Amazon sales in Q1. For example, things like skis/snowboards, sweaters, jackets, gloves, scarves, boots, car accessories and outdoor items are frequently bought to be given as Christmas gifts, but they still have use through January and February (and even March and April, depending on the climate). Highlight these products’ important points as being necessary for the next several months (instead of the holiday-themed copy previously used) and reach out heavily to buyers in colder climates.

Related :- 8 Best Amazon FBA Alternatives for Sellers in 2020

3. Diversify By Not Focusing Too Heavily on Seasonal Sales

Christmas sales are one of the biggest money-makers for Amazon merchants, but don’t let that become your golden goose. Instead, diversify your inventory so you’ve got good products available year-round. Look for items that have high potentials with low turnovers, and then add in some low-margin high-turnover items to balance things out. This way, you’ll have a good selection of products to keep sales even and consistent in Q1 (and the rest of the year).

4. Start Thinking About 2021’s Holidays

The next big holiday on your calendar is Chinese New Year (12 February), Valentine’s Day (14 February), St. Patrick’s Day (17 March) and Easter (4 April). And though it’s not an official holiday, many Americans consider the Super Bowl (7 February) to be one. This gives you a huge opportunity to move products in multiple categories, like candy, clothing, books, videos, gift baskets, electronics, decorations, toys, beauty care and more. Right now, you’re in a good position to start the prep and get a jump on your competitors. But don’t wait too long!

Related :- 10 Tips To Reduce Shopping Cart Abandonment

5. Keep Things in Perspective

Lastly, with all the work you’ll be doing to get ready for Q1, it’s important to keep everything in perspective. Q4 is a giant quarter and not really reflective of the entire year. It’s incredibly tough to match those sales no matter who you are, as people just don’t spend as much in the other three quarters. Buyers have spending hangovers and can’t part with as much money as they just did, so don’t inflate your expectations based on how you did in Q4.

You should instead be looking at Q1 as its own distinct quarter with its own distinct personality and realities, and based your strategies around that. And instead of comparing Q4 to how you do in Q1, tweak your expectations so you’re comparing 2020’s Q1 against your Q1 from previous years. This will help keep expectations in check and help you surpass your Q1 performances from other years.

Bonus: Tips for Top Amazon Seller Stephen Smotherman

  • Feed the beast: When January hits, keep sending inventory to Amazon. The more items you have in Amazon’s warehouses, the more opportunities for sales.
  • Keep on top of returns: January can be a busy time for returns after a busy Christmas period of sales. Make sure you follow this six-step guide for dealing with Amazon returns.
  • Adjust your sales expectations: After great sales in Q4, Q1 can be a bit of a comedown for many sellers. It’s normal to have “slow sales days” so don’t fret too much — just keep working on building your FBA business.
  • Adjust your sourcing expectations: When sourcing inventory in Q1, revisit your sourcing parameters and only buy inventory you expect to sell well in the first half of the year.
  • Always look ahead: To be successful long-term you need to develop a proactive business strategy. Sellers need to look ahead to the next month, next quarter rather than looking short-term.
  • Use the best Amazon seller tools you can afford: Depending on what stage your Amazon business is at you may want to invest in tools to help you with pricing, feedback, inventory management, keyword research and more.
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10 Tips To Reduce Shopping Cart Abandonment

Shopping cart abandonment is not just about losing sales; it is also about burning up more of your marketing budget to acquire new customers and keep the show going on.

However, ecommerce brands cannot always go out and capture new customers whenever they feel like — this is where recovering abandoned digital carts and retaining top customers becomes critical.

ShoppingThe average shopping cart abandonment rate stands at more than 69% for all ecommerce niches. This means that almost 7 out of 10 customers will leave without purchasing from a brand. And, these potentially lost sales amount to $4 trillion cumulatively. Thinking about recovering a hearty piece of that lost sales pie? We’ve got you covered!

Here are 10 tips to help your ecommerce business reduce shopping cart abandonment and recover up to 60% of the lost sales.

1. Leverage WhatsApp for Cart Recovery

Many ecommerce brands don’t realize it, but WhatsApp is a critical communication channel to engage customers personally in real-time. With over 1.5 billion users across the globe, it is highly likely that a major chunk of your customers uses this popular messaging app. Brands can send personalized offers, order updates, and cart-recovery nudge messages to push more sales.

But how?

Recovering abandoned carts is fairly easy now, to be honest, with AI-based marketing automation tools.

For instance, with Wigzo’s WhatsApp cart recovery capability, automated cart recovery messages can be sent to the customers who added products to their carts but left without purchasing them.

They receive a custom personalized message with a link. Upon clicking the link, the customer is taken straight to the checkout page with their original products and pricing still intact in the digital cart.

This powerful feature has helped numerous ecommerce brands recover more than 60% lost sales in this manner.

2. Harness the Power of SMS

Think beyond just an internet connection to engage your customers. SMS is still relevant to a large and young population – and for all the good reasons. It is a proven channel to acquire new customers at scale, send personalized offers, recover abandoned shopping carts, and boost sales.

  • SMSes have an open rate of more than 96%
  • Users can be engaged offline
  • Their text-only structure is simple and non-complicated

This is the reason why the trend of recovering abandoned digital carts via SMS is catching up with -commerce players, e.g. SMS automation technology allows customers to recover their abandoned shopping carts with a single click included in the SMS.

Related:- What’s Your Q4 Amazon Ad Strategy?

3. Ensure a Trustful Checkout Experience

As the digital landscape continues to expand its global footprint, consumers are becoming more aware of online security and the protection of their personal interests. Now, ecommerce brands must adapt to this level of consumer scrutiny.

Your customers might be abandoning shopping carts because of the lack of transactional trust and online security. To provide them with a secure and reliable checkout experience, ensure;

  • Trustworthy security labels during checkout – payment gateways, antivirus safety labels, SSL certificate, etc.
  • Display transactional steps transparently
  • Use product thumbnails at every step of the checkout

Implement the above pointers to see increased conversions!

4. Allow Multiple Payment Options

Seriously, don’t limit your sales because you don’t accept a particular payment method. This is the digital era and everyone uses at least two or more types of payments methods including credit/debit cards, Paypal, UPI, Netbanking, Digi Wallets, and even cryptocurrency.

Make sure you embed all the major online payment methods to maximize captured sales.

5. Simplify Cart-Homepage Navigation

It can be incredibly frustrating for your users to navigate to the e-store’s homepage without saving current cart products. The navigation between their cart page and main e-store pages must be seamless – with a cart autosave option.

6. Include Guest Checkout

Some of your customers expect a simple ‘fill the cart up and pay’ approach without wanting to exchange their personal information. This might be for privacy reasons or simply to avoid too many promotional offers. If you don’t allow the guest-checkout option yet, think again – you might be able to recover 14% more sales.

7. Transparent Refund/Returns Policy

Whatever your refund/return policy is, include it clearly in the product descriptions as well as the checkout page. This establishes strong trust among the users who are uncertain about their purchase and do not want to tie-in their money over something that cannot be returned. This will reduce cart abandonment as well.

Related:- 8 Best Amazon FBA Alternatives for Sellers in 2020

8. Hidden Pricing Equals Bad Practice

During the checkout, if suddenly a shipping cost pops-up, or a ‘service fee’ comes up, the customer will probably drop the purchase. To avoid cart abandonment because of final pricing expectations, ensure that it is fully transparent and everything is mentioned including shipping, taxes, etc. so that the customers always know what they will finally pay.

9. Make Your Pages Faster

Slow loading pages are a big turn-off for prospect buyers, especially if they are going for an impulse purchase. If your checkout process is slow, the cart abandonment rate will go up. To mitigate this loss, optimize all your web pages and make your purchase process effortless and lightning fast.

10. ‘Bribe’ Your Way to Recover Abandoned Carts

And by ‘bribing’ we mean last-minute ‘discounts’ based on the cart value. Your customers might have added multiple products as a result of ‘window web shopping.’ If you top this cake with a cherry of a limited-time discount, it is highly likely that the customer will end-up purchasing the products.

Recovering a large chunk of potentially lost sales in the abandoned digital carts can uplift your revenue bottom line dramatically. It sounds tedious but it doesn’t have to be. Think ecommerce marketing automation and a great customer experience to revamp your online marketing and sales operations.

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8 Best Amazon FBA Alternatives for Sellers in 2020

If you want to build a business online, Amazon FBA could be a great idea. With Amazon’s Fulfillment Service (Fulfillment by Amazon), you can focus on your entire marketing activities and let Amazon do the hard work for you.

FBA

However, you’ve to pay Amazon FBA fees if you go for Fulfillment by Amazon. And these fees may be too high for a new online seller who is just starting out. So what you may want to consider Amazon FBA alternatives.

If you want to know which fulfillment services are the best, you’ve come to the right place. Here is a list of eight fulfillment services that you can use instead of Amazon’s fulfillment service.

1. ShipBob

ShipBob is a new fulfillment service provider so perhaps you haven’t heard about it yet. In fact, ShipBob was founded 2014 and now has over 500 employees.

All in all, over 3,600 businesses use their fulfillment service.

One of ShipBob’s main benefits is that they fulfill various products such as:

  • beauty products
  • health products
  • clothing, shoes
  • accessories
  • consumer electronics
  • lots more…

What’s also great is that they have a minor annual order volume of only 1,800 orders.

So if you’re planning to start your own ecommerce business from home, it could be a great alternative to Fulfillment by Amazon.

2. ShipMonk

ShipMonk is also a newcomer in the industry. Yet, they have fulfillment centres all over the world. You can find them in the US, Europe, Russia, Asia and Australia.

And ShipMonk is suitable if you’re just beginning because there’s no minimum number of orders. If you get between 0 and 500 orders per month, you have to pay $2.5 per the first item per order. Extra items will cost you $0.5. If you have more orders, it’s much cheaper – that’s fair.

ShipMonk is planning a massive expansion over the next years so if you’re planning the same with your business, they could be the right partner for you.

Related:- How to Use Amazon Advertising Bulk Operations

3. FedEx Fulfillment

Everybody knows FedEx, it’s one of the world’s largest shipping service providers. But FedEx is not only a shipping service provider they also offer a fulfillment service for eCommerce companies.

The benefit is that FedEx is a reliable service — of course, they have 400,000 employees and they ship millions of packages every month.

Yet, the con is that FedEx requires a minimum order volume of 1,130,000 per year.

So if you want to go for FedEx, you’re ecommerce company needs a sustainable order volume each month

4. eFulfillment Service

eFulfillment Service is especially for people who claim that Fulfillment by Amazon is too expensive.

That’s because eFulfillment Service doesn’t have any setup fees, minimum order volumes or long-term storage fees.

Founded in 2001, they only have one mission until today: “To make order fulfillment affordable for every internet seller out there.”

So, if you’re looking for a fulfillment service provider at minimal cost, eFulfillment Service could be your best bet.

5. Shipwire

Shipwire is a fulfillment partner for global businesses. They have warehouses in the US, Europe, Asia, China and Australia.

They have over 2,800 customers and ship over 800 million products annually.

What’s interesting is that from all 800 million products shipped, 200 million are mobile devices.

What’s cool is that you can lower your shipping costs by choosing between different packaging options, routes and couriers. You can also choose your storage locations, calculate your fees or make use of insurance policies.

Related:- What’s Your Q4 Amazon Ad Strategy?

6. Fulfillment.com

Fulfillment.com is another popular alternative for Amazon sellers. They ship each year millions of B2C and B2B orders to more than 150 countries.

They are specialized in ecommerce fulfillment and you’ll need a minimum of 21,659 orders per year to use the service.

What’s great is that they have lots of integrations for all major ecommerce software.

Fulfillment.com is a good choice for a small ecommerce business with a decent amount of orders but not too much.

7. Rakuten Super Logistics

Rakuten Super Logistics guarantees 100% accuracy. They say that if an error occurs, they’ll do the fulfillment service free of charge.

They can also make a fulfillment within one day to 98% of the United States. All in all, they have 13 fulfillment centers in the US so they must be super flexible.

They also claim that they have awesome customer support. Rakuten Super Logistics guarantees a maximum response time of 3 hours.

Rakuten Super Logistics has established relationships with major shipping service providers such as DHL or UPS, so you’re in good company.

8. Ships-a-lot

Ships-a-lot has an awesome inventory accuracy of 99,8%. What’s also great is that they guarantee a 24-hour turnaround. If they can’t hold their promise, they compensate you with $20.

With a $35 fee per month, you’ll have unlimited storage space and services. You only have to place your order through their interface, and they will take care of the rest for you.

They also have integrations with all major ecommerce solutions such as Shopify, Amazon or Bigcommerce.

Final Thoughts

Fulfillment by Amazon is a great service. However, if it’s too expensive for your business or you fancy an alternative, you can opt for one of the fulfillment providers mentioned in this post to help you grow your Amazon business.