Top 10 Amazon Online Arbitrage

In this short guide, I’m going to cover my top ten tips for Amazon online arbitrage to get ahead of your competition. Why should you listen to me? Back in August 2018, I jumped into online arbitrage using FBA. At the time of writing, my sales have been over £21,000 in the past seven days… that’s purely from online arbitrage.


The tips below are designed to benefit people at different stages of their online arbitrage journey so utilise what is relevant to you.

1. Reprice Correctly in Europe

Based in the United Kingdom? If you don’t already know, your products will be available for purchase in other countries using Amazon’s European Fulfilment Network.

What is the European Fulfilment Network? The European Fulfilment Network (EFN) allows sellers with an Amazon Europe Marketplaces account who are also registered for Fulfilment by Amazon to store their inventory in their local fulfilment centre and fulfil orders coming from other European marketplaces from the same local inventory pool.

This is great, more sales. You do need to note though… Amazon fees are higher for these sales, due to the extra cost for Amazon to get your products to these countries.

That being said, you’ll want to price your products correctly in these marketplaces. Too low, and you’ll make a loss. Too high, you’ll be missing out on sales. In summary, you want to price each item individually where possible, but if you want to use a fixed rule, go for at least £7 higher in Europe than in the UK.

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2. Honey

Honey is a free Amazon chrome extension that will help you get the products you source at the cheapest price possible. You can also get cashback using Honey.

The process is simple:

  • Join Honey.
  • Add items to basket that you wish to purchase and run the Honey extension to check for discounts.
  • Close this tab, click through your cashback site of choice (see tip below).
  • Complete purchase. It’s as easy as that.

3. Cashback Sites

There are three cashback sites that I use regularly.

  1. Complete Savings
  2. Topcashback
  3. Quidco

Complete Savings is a cashback site that costs £15 per month, but allows you to earn up to £2,500 in cashback per year! Topcashback and Quidco are both free, offer more sites, but they generally have lower cashback rates.

The process for getting cashback is simple:

  • Add your items to the basket (try Honey for a discount)
  • Close the retailer site
  • Search for the site in Complete Savings and launch it
  • Complete purchase

Want more information? I created a YouTube video on Complete Savings.

4. Monitoring Account Health

You won’t be getting any sales if your account gets suspended. This isn’t here to scare you, I have never been suspended, but if you don’t stay on top of this, you are running a big risk.

The most important thing to do is check your account health, in each marketplace, once a day and act on any issues as soon as possible. Do not put these off.

If you are unsure what to do about a performance notification, ask in Facebook Groups and other sellers will help you out.

5. Discounted Gift Cards

Did you know you can purchase gift cards for less than their face value? You can then get stock/other expenses at cheaper rates.

For example, purchase a £100 gift card for £80, and then buy £100 worth of stock.

6. Reconcile Your Purchases

You’ve had a look at your sales and see that your sold stock has made you a profit — that’s awesome, but what about your unsold stock? One aspect of unsold stock is stock purchased but not yet delivered, and this really adds up.

What you need to be doing is reconciling your purchases on a regular basis to ensure that everything you’ve ordered shows up. Sure, at first you may be able to keep track of this mentally, but trust me as you scale you will not be able to do this. Furthermore, you want to ensure they have sent the correct quantity of items.

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7. Get Good At Sourcing

Whether you like to source or not (I don’t and I haven’t sourced a product in over a year) you still need to have those foundations to make purchasing decisions or train somebody else to do so. This means getting good at it and to me, the most profitable way to source is manually.

8. Thinking About Registering for VAT?

If you haven’t hit £10k in sales yet, I would not worry about this point for now. Make a note to come back to it. The idea behind this guide is to give something of benefit to everyone.

For everyone else – I highly recommend you put a lot of time thinking about if registering for VAT is right for you.

  • Speak to VAT-registered sellers about what they have been through.
  • Speak to an accountant about the implications.
  • Check out this case study (note, you will need to be part of the FastTrack FBA group to view).

9. Replenishables

Recently, as a business, we spent £13,000 in stock in one week. 75%, almost £10,000, of that spending, was on items we had previously purchased (a replenishable). What is a replenishable item for sellers on Amazon?

A replenishable is an item that is easy to find, in-demand and makes you profits all-year-round. It differs from a clearance item that you may never be able to find again or a hot toy of the season that sells at a high price in the run-up to Christmas.

The best part? We don’t actively source replenishable items… We just make sure that we are managing items we have previously bought.

Create a system to check through the items you’ve bought. If you are out of stock on a profitable line – you’re leaving money on the table. Don’t forget about an item if the price changes/promotion ends/stock runs out. Integrate these items into your system for follow up!

10. Enjoy the Journey

Yeah, mindset tip… I know. But to me, mindset is the most important thing on this list. Lots of people may disagree, that’s fine, but if you don’t have the correct mindset to overcome hurdles, you won’t make it as an entrepreneur.

Find people on a similar journey to you, and talk to each other. Most importantly, enjoy the journey. It’s not about the endpoint, but how you get there.

And please… Don’t compare yourself to others. Firstly, social media is a personal highlight reel. Secondly, you don’t know that person’s story. Thirdly, it doesn’t matter, benefit from engagement from other people, but don’t put yourself down because, for example, someone has higher sales figures than you.


A Sellers Guide to Amazon Business Reports

As an Amazon seller, you might already have peeked into your Seller Central account and asked yourself, what are Amazon Business Reports at some time during your selling career. Unfortunately, it may have been a brief look due to the somewhat intimidating nature of the section.


There is such a vast amount of data presented in Amazon Business Reports that it’s easy to see why you may have become overwhelmed, but you’re not alone. It’s easy to disregard information when you are faced with rows of figures and graphs, either because you don’t know what to look at first, or what is actually useful to you and your Amazon business.

The truth is, that if you are an Amazon seller and you are not accessing your Amazon Business Reports, you will fail to grow your sales. This is because you are not taking advantage of some vital metrics available to you from within your account. We’ll talk some more about that shortly, but first, you must take a moment to understand what Amazon Business Reports are.

What Are Amazon Business Reports and Where Do You Find Them?

Amazon Business Reports aim to provide you with valuable data that you can then use to perfect your marketing and advertising strategy. You can find reports located on the main tab within your seller central account.

These reports can provide you with a wealth of insightful statistics, alongside some pretty confusing information, so you must concentrate on analysing only the data that will help you become a more successful Amazon seller.

Think of Amazon Business Reports as ‘the story of your store.’

The data you have right at your fingertips can reveal to you how your customers interact with your products, how often they order your products and how many of your product they’re willing to order in a single transaction. This type of data is invaluable to the growth of your Amazon business, so you should use it to become more successful.

Types of Amazon Business Reports

The amount of data available to you within your Amazon Business Reports can appear overwhelming and hard to understand at first glance. But, what if you just focused on the most critical aspects available to you within Amazon Business Reports rather than trying to decipher every tiny piece of data?

In reality, within Amazon Business Reports, the most important metrics available to you and the factors which will allow you to keep track of and improve your Amazon business are the following:

  • Units Ordered
  • Total Sales
  • Page Views
  • Sessions (Traffic)
  • Unit Sessions Percentage (Conversion Rate)
  • Buy Box Percentage

The good news is that once you get your head around the sessions and unit sessions percentage data, you will be able to measure how much traffic is coming to your listings easily.

You’ll also see how much of that traffic is converting to a sale – undoubtedly the two biggest challenges for all Amazon sellers!

Understanding this aspect of your Amazon Business will be a game-changer for you as you’ll be able to take control. So, let’s take a look at each of these metrics, one by one and discover how you can use the data to ramp up your Amazon sales.

Total Sales (Ordered Product Sales and Gross Product Sales)

What the data means: This is simply your item price multiplied by the number of units ordered, which gives you a total sales figure. Gross product sales consist of your product sales, any add ons such as gift wrap and also the shipping cost. This is the total amount of money your customers have spent to get the product – not just the price of the product itself, which is shown in the ordered product sales data.

How you can use the data: You’ll be able to keep track of total product sales both with and without add ons and shipping costs, so you’ll have net and gross figures to work with. You must know precisely how much money you make from your Amazon store!

What action should you take based on the data: Your revenue is another component that influences your ranking. Correlate total sales with units sold alongside page views and sessions to keep on top of how well your Amazon business is performing as a whole.

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Page Views

What the data means: Page views are the number of visits your store receives. Each page in your store is counted separately, so if a customer views more than one page within your store, they will all count as individual page views.

How you can use the data: From your page view data you’ll immediately be able to see when page views go down. By spotting a slump early, you’ll be in a position to make any necessary changes to reverse the trend.

What action should you take based on the data: If you are not getting page views, your products are not being seen, it’s as simple as that. So, you’ll need to discover why your page views are low. Check whether you are winning the Buy Box and that your product titles are keyword rich. Remember that as a general rule, more traffic means more conversions and more conversions mean once again that you’ll get a higher search ranking for your product, so ensuring page views is a vital part of the process.


What the data means: The sessions metric is just a means of tracking traffic, and you’ll be pleased to know that there’s a super simple way to understand this aspect of your Amazon Business Reports.

Think of it like this:

  • A customer enters your Amazon store.
  • They view product one but don’t add it to their basket.
  • They view product two and add two units to their basket.
  • They view product three and add one unit to their basket.
  • They browse further, view product four, add two units to their basket, then change their mind and remove one from their basket.

Each of these product interactions, although all different, are page views, so that’s four page views in total, but this equates to only one trip to your store.

So, Amazon counts this as one session. It’s the same as if you went to the supermarket and picked products from the shelves there. You will have viewed multiple products but all during the same trip.

How you can use the data: By analysing this data and find that your page views and sessions are equal, for example, four page views and four sessions, it indicates that your products are not holding the interest of your shoppers. The indication is that they are looking at only one product and then leaving your store immediately. One page view equals one session.

What action should you take based on the data: If products are not holding the attention of your potential buyers then you can’t expect to convert them, so using the data you will be able to evaluate possible reasons for this. If you discover your product listing has less than 100 sessions per month, check that you are listing in the correct category, that your title is keyword rich and your images comply with Amazon’s guidelines. Your pricing strategy may also need looking at. Importantly, you will have the opportunity to make improvements that will make a difference to your page views and sessions metrics.

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Buy Box Percentage

What the data means: The Buy Box percentage shows how often your product appeared in the Buy Box position to customers.

How you can use the data: If your Buy Box Percentage is high that’s a good sign as it means you are winning the buy box consistently, so Amazon sees your product as a good deal and wants to show it to customers, and so you are likely to have increased sales. If your product was out of stock at any time or another seller’s product won the Buy Box, this will have a direct impact on your page views data.

What action should you take: If your Buy Box percentage is low, consider whether your product was out of stock at any time or whether you are competing for the buy box with another seller. Keeping stock levels regular is essential, and you may need to tweak your pricing to ensure you win and keep the Buy Box. Buy Box eligibility is also based on your customer service standards and shipping options, so try and offer free shipping if you can.

What About Other Data Within Amazon Business Reports?

Honestly, Amazon Business Reports are packed full of data and metrics, and much of it is not worth you spending time trying to understand! The six main metrics covered in this article are all you need to effectively analyse how your customers are engaging with your product pages and how well you are converting sessions to sales.

By keeping the range of metrics you evaluate simple, if you then see that your units and sales are down, you can immediately look at your Buy Box percentage, page views and sessions to see what’s happening with your conversions data. You can then take immediate action to make revisions which will increase engagement and boost your rankings.