8 Best Amazon Seller Chrome Extensions

If you’re not onboard the Chrome extensions train, you’re in luck because there’s one seat left for you. In this post, RepricerExpress takes a look at ten of the best Amazon seller Chrome extensions.


These ones will help you with everything from price tracking and product history to Amazon keyword research and competitor analysis.

1. Keepa

One of the best-known names when it comes to Amazon seller toolsKeepa is a souped-up Chrome extension that will give you price history charts and drop alerts for hundreds of millions of products. While its database is constantly updated and refreshed, one drawback is that shipping costs aren’t tracked so you’re on the hook for that one.

Everything else, though, is five stars. The Chrome extension is free to use with in-app purchases, but you don’t have to register to use Keepa.

Check out our guide on how to use Keepa and CamelCamelCamel for your FBA business. Which leads us on nicely to Amazon seller Chrome extension number two…

2. The Camelizer

Maybe you used to know The Camelizer as CamelCamelCamel,  but a rose by any other name still smells as sweet. It’s pretty similar to Keepa in that you can keep an eye on price graphs on every product page, as well as set up custom alerts. One big difference is that The Camelizer has no in-app purchases.

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3. Amazon Assistant for Chrome

Tired of opening tabs when you’re trying to find if your product has a match on Amazon? That’s where the Amazon Assistant Chrome extension comes in so very handy. Keep browsing on retailers’ site like you usually do, but let this Chrome extension run alongside your work so you can get alerted to potential product matches on Amazon.

4. FBA Calculator

Okay, you’ve found some potential products that seem to fit your selling needs. One more step before formalizing the list into your inventory is to use a Chrome extension called FBA Calculator.

Once you have it installed, all you have to do is visit any product page on Amazon, click on the extension button, and fill in the fields for product price, product cost and ship to Amazon fee to get the profitability of that product.

5. Honey

When you’re looking to create a shortlist of products you’re about to purchase for your inventory, stop and add the Honey to your browser. The Honey Chrome extension checks out coupons and promotional codes you can apply so you don’t have to google for them manually.

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6. AMZBase

Free? Tons of internal features, like a proprietary search engine and the ability to check listing information on other retail sites? Yup, that sounds like AMZBase to us. But just in case you still want more, this Chrome extension delivers by also giving you FBA profit calculations and products’ historical prices.

7. Amazon FBA Keyword Tool

You’re smart enough to know Amazon uses its own proprietary search engine. But what about a Chrome extension that helps you find the perfect keywords for Amazon’s A9 search algorithm? To that end, Amazon FBA Keyword Tool is the extension you want to install so you can target keywords specifically for Amazon.

8. Helium 10

We’ve written before about how Helium 10 is one of the best Amazon sales estimator tools you can use in 2020, so we’re adding it to our list of best Chrome extensions because it’s just that good. Helium 10 lets you do pretty much everything, like the aforementioned sales estimation, but also keyword research, competitor analysis and all-around product research.


Lost Buy Box Strategies for Amazon Sellers

Lost The Buy Box is crucial to getting higher visibility and more sales on Amazon. Earning one is tough enough, so it’s pretty devastating to suddenly lose it one day.

Lost Every hour you go without that Buy Box represents a reduced sales volume and slimmer profit margin, so RepricerExpress is here to help you with lost Buy Box strategies.

What’s So Important About the Buy Box Anyway?

For the unfamiliar, the Buy Box is the option for buyers to either click Add to Cart or Buy Now. Listings without the Buy Box won’t have those convenient options; instead, they’ll display a button that says See All Buying Options. This is known as Buy Box suppression and makes it tougher for you to nab that sale.

The difference between listings with and without the Buy Box is like shopping at multiple grocery stores for dinner ingredients vs having a ready-to-make meal delivered to your door. One is straightforward and easy, while the other forces the user into several steps and risks them finding a better deal than at your store.

Getting a Buy Box on your listing is no easy feat, but we’ve written several posts on how to help.

  • How to Win the Amazon Buy Box in 2020
  • 5 Factors That Consistently Contribute to Landing the Amazon Buy Box
  • Can You Win the Buy Box Without Lowering Your Price?

Now that you have a solid understanding of what the Buy Box is and why it’s so important, let’s move onto why you could lose it and how to get it back.

Different Ways You Can Lose a Buy Box (and How to Fix Things)

Because Amazon’s A9 algorithm is a closely-guarded secret, we only have strong theories about getting a Buy Box and losing it. And because there are multiple ways to get a Buy Box, there are also multiple ways of losing it, too.

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1. Your Inventory Isn’t High Enough

If your inventory is too low — or even empty — you could face losing your Buy Box. A Buy Box tends to greatly increase traffic to a listing, so if Amazon sees you don’t have enough in stock to meet the potential spiking demand, it could remove it. Its top priority is ensuring a smooth and seamless customer experience, which means preventing people from getting frustrated with not being able to order what they want.

On its own, this might not be the sole factor for losing the Buy Box, but it becomes a lot more probable when you have competitors who DO have an ample enough inventory to meet demand. You can change this by spreading out your inventory to various regions to ensure products are still deliverable.

However, one thing to watch out for is an empty inventory across all regions you’re selling in. If this happens, Amazon has the option of ordering from wholesalers and taking the credit for it, meaning that you’d lose out on the sale.

2. Your Inventory Isn’t Prime-Eligible

It’s not a set-in-stone rule that having Prime-eligible products means getting a Buy Box, or that not making your products Prime-eligible automatically takes the Buy Box out of the equation. Buy Box eligibility consists of a lot more than that.

But making your inventory Prime-eligible is one of the easiest and surest ways of getting it. If you’ve decided to opt into a different fulfillment method and noticed your Buy Box is gone, this could be a reason why. You could switch back to a Prime-eligible method of fulfillment or keep with your current one and work on the other contributing factors to get it back.

3. Your Inventory Isn’t Priced Competitively Enough

If we had to pick one factor that affects getting (or losing) the Buy Box the most, it’d be competitive product pricing.

It’s important to distinguish that a competitive price isn’t necessarily the lowest one, as a competitive price is made up of several things, like whether shipping costs are included or must be added on.

But it’s almost always the case that you need to have the lowest price by meeting certain criteria. One of them is being close to the Manufacturer’s Suggested Retail Price (MSRP), or even a bit below it.

Amazon repricers make being competitively priced a breeze.

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4. Your Inventory Has Been Highjacked

This one’s tough. Dealing with an unauthorized seller or someone selling counterfeit goods (that appear identical to yours) can be a huge headache to hunt down and eliminate, so much so that some brands won’t sell on Amazon anymore because they don’t feel it’s worth it.

But if you’re still up there and encounter a highjacked inventory, follow our tips on how to protect your brand and steer clear of the most common scams on Amazon to get your Buy Box back.

Related: Dealing with Amazon Product Listing Hijackers

5. Your Inventory Isn’t Profitable for Amazon

Lastly, one of the reasons for a lost Buy Box is Amazon’s determined your inventory isn’t profitable for them, and it could be for one of several reasons:

  • The minimum order quantity is too high.
  • The profit margin is too small.
  • The product is too big or heavy.
  • Your sales volume isn’t high enough.

Work on fixing these things, and you should be back on track to getting the Buy Box appearing on your listing again.