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Top 5 Education Resources for Amazon Sellers

Whether you are a seasoned Amazon seller or a newcomer to the platform, knowing which education resources you can trust is crucial to finding answers to key questions and staying up to date on emerging trends. From forums and social media groups to in-depth video tutorials produced by Amazon, there are a plethora of places that sellers can turn to for expert insights into best practices for optimizing your Amazon strategies.

education

Here are five of the top education resources that leading sellers rely on to get the facts about the ever-evolving e-marketplace landscape, as well as any updated information that can impact their ability to sell on Amazon.

1. Amazon Seller University Education

From explainer articles to FAQ pages, Amazon has created many dedicated resources for educating sellers. However, the company’s most informative and accessible content may be its Seller University series.

Available to watch for free on YouTube as well as through your Seller Central account, these training videos cover a majority of the common questions and important processes that are integral for selling on Amazon.

Although the themes are mostly geared towards educating beginners, veteran sellers who need refreshers on topics like A+ Content best practices or tips for managing inventory will also find Seller University’s video breakdowns useful.

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2. Amazon Seller Forums

Another resource provided by Amazon is its Seller Forums, a message board-style platform where real sellers gather to discuss the latest trends and crowdsource ideas for tackling any issues that may come up.

Seller Forums is a great space to turn to when specific questions or topics unique to your situation arise. You can rely on the wisdom of the crowd to help inform your next moves based on whether other sellers have encountered similar problems and how they addressed them.

Allowing you to filter posts by categories like Amazon Sponsored Products, Fulfillment by Amazon, and more, sellers can use the platform to research and stay up to date on a variety of topics relevant to their strategic needs.

3. Seller Groups on Facebook

Beyond Amazon-supported content, sellers are also leveraging virtual groups on social media as additional education resources and for networking with other Amazon sellers.

In particular, Facebook has become a top platform where sellers are gathering to share their stories and talk through topics related to maximizing their results on Amazon. Similar to Seller Forums, the true benefit of using Facebook groups is the ability to get answers to questions that are unique to your business’ needs, directly from other sellers who may be facing similar issues.

However, since Facebook is a more intimate platform that showcases a user’s personal information, many of the top groups like Amazon FBA High Rollers and Amazon Insiders – FBA Sellers are private groups, which means you have to be approved to join as a member before you can post or read any of the discussion threads.

4. Seller Subreddits on Reddit

Another top social media platform that Amazon sellers frequently turn to is Reddit. While it shares many of the same benefits as Seller Forums and Facebook groups, the power of Reddit is in its ability to create active, dedicated communities around hyper-specific topics.

With most subreddits open for public viewing, sellers can browse top spaces like r/AmazonSeller or r/FulfimmentbyAmazon to research a topic without even needing to sign up and create a Reddit account.

However, if you are interested in contributing as a member of these subreddits, you can create an account for free in order to join and start posting your questions. Just make sure that you follow each subreddit’s rules around posting etiquette and account requirements.

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5. Expert Thought Leadership Content

As the e-marketplace landscape evolves, it is important to get the perspective of today’s leading experts so you can continually optimize and refine your strategies for selling on Amazon.

Make sure you are staying up to date by reading the latest thought leadership pieces, attending virtual conferences with e-commerce leaders, as well as any other relevant activities that offer expert insights.

Start by exploring Feedvisor’s library of content for sellers, including our collection of reports, webinars, and other resources created by our Amazon experts that will help you understand the industry better  and provide you with top tips for optimizing your strategies to get the best results.

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6 Tips for Retailers Battling the ‘Amazon Effect’

The “Amazon effect” refers to the ongoing disruption in retailers and rising consumer expectations driven by e-commerce. Some of the most significant changes that Amazon.com has had on consumer expectations are related to one-click ordering, free shipping, faster delivery, and extraordinary customer service. The online retail giant has also driven physical retailers to make in-store shopping a more compelling experience for consumers. If a retailer can’t meet these standards, both online and offline, it’s harder for it to convert consumers into customers.Retailers

However, Amazon’s continued growth doesn’t mean other brands don’t stand a chance of succeeding against the retail giant. Here are six tips for winning in the age of Amazon:

1. Be digitally smart.

Consumers expect to find retailers online and to have a good experience shopping their websites, whether they’re using their phone or computer. Slow page load times and frustrating user experiences can be costly as shoppers simply click away to a competitor’s site. Retailers should make sure their site pages load quickly, are user friendly, and are mobile responsive. Clearly displayed products, enticing product descriptions, and easy-to-navigate customer service are key details that shouldn’t be overlooked.

2. Focus on the store and staff.

As the saying goes, “don’t judge a book by its cover” — yet everyone does. A storefront is no different. Retail locations should be clean, welcoming and inviting, making shoppers want to explore and discover things they’d like to buy. Popular products should be placed in strategic locations to encourage visitors to venture further inside. Digital technology, such as virtual fitting rooms, digital price tags, automated checkout, and more can also help reinvent the in-store experience while increasing convenience for shoppers.

While appearance, product placement and in-store technology can go a long way, retailers shouldn’t lose sight of the fact that their employees are the most important creators of the in-store experience. Investing in knowledgeable and friendly sales staff is key. Sales associates with a deep understanding of customer needs and the products they sell create a more personalized experience that entice shoppers to buy.

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3. Bridge the generation gap.

The shopping habits and expectations of baby boomers, millennials, Gen X, and Gen Z shoppers vary greatly. Some generations may prefer the convenience of online shopping, while others favor brick-and-mortar stores. To build lasting relationships, retailers must adapt their brand experience in a way that accommodates their customers unique purchasing preferences.

4. Be social.

It’s no secret that social media has shifted the power from brands to consumers, giving shoppers the freedom to voice their opinions about a product or company in a very public way. Even when shopping in-store, consumers can browse various social platforms to see what other people think about a product or brand. Maintaining an active presence on social media enables retailers to engage consumers in authentic, two-way dialog while getting a better understanding of their needs, preferences and passions in the process.

5. Post and promote reviews.

Retailers should never underestimate the power of reviews. Today’s shoppers depend on online reviews the way their parents depended on a friend’s recommendation. Ask for and incentivize customers to leave online reviews post-purchase. By posting honest reviews, not just positive ones, retailers can win the trust of potential customers, allowing them to come to their own conclusions.

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6. Measure and optimize marketing.

Retailers can no longer assume the customer journey started where the transaction took place. Consumers may navigate across multiple channels and touchpoints — both digital and physical — just to make a single purchase. Retailers need a holistic view of the customer journey so they can understand and optimize the interactions that led to a sale. By embracing sophisticated measurement approaches, such as multitouch attribution, retailers can ensure credit is accurately assigned to all the marketing touchpoints that influenced a digital or offline sale. Retailers can then use these insights to allocate spend to the best-performing channels and tactics, and better optimize the omnichannel customer experience.

Amazon remains a looming threat for many retailers, but the situation isn’t all gloom and doom. With the right know-how and tools, retailers can keep their doors open, and shoppers coming back for more.

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10 Great Amazon Product Photography Tips

Photography They say a picture’s worth a thousand words, but what do your product photos say? Do they tell the full story of what your item can? Or does it tell another story where there are missing details and shoddy quality?

Photography

Because there are so many ways to improve product photography we have compiled the top ten Amazon product photography tips to take your listing images to the next level. Let’s get started…

1. Pay Attention to Amazon’s Technical Requirements Before Shooting

It’s easier to plan a product photography shoot if you work within an outline of technical requirements instead of shooting whatever and editing later.

Amazon has set out the technical requirements for images, so make sure you have the following in place:

  • Correct filename extension. All photos need to be saved as a TIFF, JPEG, GIF or PNG file, so adjust the setting on your camera before beginning.
  • Always shoot in RAW to make it easier to scale down and avoid blurriness. Your photos should be a minimum of 1,000 pixels in either height or width.
  • Colour mode. You have two options: sRGB or CMYK colour mode.
  • Spaces, dashes or additional characters. Don’t use any of these when naming your images, as they won’t be uploaded.
  • Naming convention. You need to have the product identifier (e.g. ASIN, UPC, EAN or JAN), followed by a period and the filename extension.

2. Make Use of the Maximum Allowed Photos

Amazon lets you upload up to eight images per ASIN, so make good use of that. The photos should show your product from a variety of angles and being used in various ways to give the shopper an accurate idea of what to do with it.

As well, if your products are wearable, include a sizing chart (with size conversions for different countries/regions) so consumers can pick the best-fitting option.

3. Follow All Specs with the Main Image

Amazon has specific criteria for the main product photo:

  • The background must be white (RGB 255,255,255).
  • It has to be an image and not a graphic or drawing.
  • It needs to fill at least 85% of the canvas and the entire product needs to be in the frame.
  • There can be no additional text, graphics or inset images, just the main image itself.

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4. Include an Infographic if Possible

MIT neuroscientists found that the human brain can process images really fast, like on the scale of a fraction of a second (13-80 milliseconds). To take advantage of that, include an infographic with relevant details as one of your child images to go the extra distance in persuading your consumer to buy.

5. Show the Size of the Product

In the movie The Aviator, there’s one scene where DiCaprio’s Howard Hughes realizes that his shots of flying airplanes mean little to the viewer because they can’t see how fast they’re flying. So, he directs the pilots to fly past buildings and towers.

Do something similar with your pictures by setting them against bodies or recognizable objects to give shoppers a concrete sense of size and scale.

6. Include at Least One Lifestyle Image

At least one of your child photos should be a lifestyle one that shows the product being used in real life. Not only does it help buyers get a sense of how it’s being used, but the extra details and aesthetics can really help tip the scales towards a sale.

Look at IKEA for an excellent example. They show complete room setups to give people inspiration for how to decorate their own rooms. You’re not only selling a product, but also an idea.

7. Wait, an Image of the Product Packaging?

Yup, one of your child images should also include the packaging along with the product. Why? So that buyers can get a really accurate idea of what to expect when the product arrives. Showing what they can expect — and verifying the accuracy once it’s delivered — helps build trust that you’re an accurate and honest Amazon seller.

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8. Use a Chart Comparing Features Across Similar Products

Whether you have variations on the same product (think clothing, bedding, or anything else with basic or upgraded features), use one of your child photographs as a chart to highlight the differences.

You can also include a chart with competitor photos to show why your product has more features or would make a better overall purchase.

9. Flesh Out Details with a Video

When videos accompany a product listing, viewers are 64-85% likelier to make a purchase. Videos help fill in the gaps left by product photos by showing the object in use, answering questions, showcasing features or benefits, and can be used in social media marketing when shot in a square aspect ratio.

10. Go Pro if Needed

If you don’t have the right camera and lighting equipment or don’t feel confident in taking the best photos possible, hire someone to do it for you. Amazon has a photography service where you can link up with local photographers and get your shots done by a pro.