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What is the Amazon Request a Review Button

We all know how tough it is to get a buyer to leave a review once the sale’s been completed, so how cool is it that Amazon’s introduced a “Request a Review” button on the Order Details page in Seller Central? ReviewIf you’re not using feedback software to automate the process for you, then the information we’ve gathered for you should come in really handy.

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Okay, So What Exactly Does the Amazon Request a Review Button Do?

Log into your Seller Central account and head over to the Order Details page. Once there, in the top right corner, you should see a grey Request a Review button that Amazon recently added. It’s right there beside two other buttons, Print packing slip and Refund Order.

There is no option to personalize the email so every buyer should receive broadly similar review requests.

Interestingly, not all buyers have reported seeing the Request a Review button on their Seller Central accounts, meaning that Amazon is rolling out this feature in stages as a way to gauge its effectiveness.

This triggers Amazon to send a message to the buyer, asking them to leave seller feedback and a product review. And if the buyer doesn’t speak the same language that you do, Amazon will automatically translate that request into the buyer’s chosen language.

As for what that message looks like, it’s a concise, if relatively generic, message asking buyers to leave a review. Although the text may vary a bit, it’ll essentially say this:

There is no option to personalize the email so every buyer should receive broadly similar review requests.

Interestingly, not all buyers have reported seeing the Request a Review button on their Seller Central accounts, meaning that Amazon is rolling out this feature in stages as a way to gauge its effectiveness.

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What Does the Request a Review Button Mean for Sellers?

Well, it’s tough to say, as not every seller’s experience has been the same across the board. Some have commented that they love the feature, particularly how easy it is to request feedback and reviews.

But other sellers aren’t as big fans. On the Amazon Services Seller Forums, there are dozens of threads where sellers are voicing their frustrations at what seems like Amazon encroaching even further on their territory.

Although Amazon hasn’t expressly said this new button is the only way to go, it appears that they’re trying subtle pushes, like account suspensions for failing to abide by Communication Guidelines, to make the switch.

If you’re opting to contact buyers yourself instead of using the Request a Review button, then make absolutely sure you’re doing everything correctly:

  • Send only one message asking for a product review or seller feedback, making sure to phrase it in a way that’s just asking for the review or feedback (i.e. you can’t ask for a positive review).
  • Avoid language that incentivizes reviews, asks to update or remove an existing product review, or is marketing-y or promotional in nature (like including your brand logo).
  • Don’t put something like “Important!” in the subject line, as this message isn’t crucial for completing an order.
  • Include a link to where buyers can leave feedback or a review, but don’t include a link to a non-Amazon store or a link to opt-out of messaging.
  • Keep the message on topic, especially if you’re sending the message through Seller Central.

It can be tricky getting the wording on a feedback request message just right, so if you’re at all unsure and don’t want to risk account suspension, it’s always a good idea to use a feedback-specific app to do the work for you. That way, you never have to worry about the language being wrong or not abiding by Amazon’s rules, and you can rest easy knowing the app is running constantly without you having to stay on top of things manually.

Final Thoughts

Now that you’ve gotten the feedback and review part of selling under your belt, it’s time to shift your attention back to aggressive repricing. And for that, there’s no better assistant than RepricerExpress, whose main purpose is to maximize your profits. Interested in adding more money back to your wallet? Then sign up right now with a free trial to get you going.